PR Manager

We are seeking an experienced and proactive PR Manager to join our team. In this role, you will be responsible for developing and implementing a comprehensive PR strategy for our Affiliate Program, with a focus on building a strong brand presence within the gambling industry. Your efforts will be key in driving brand visibility, securing media opportunities, and fostering meaningful partnerships. If you are passionate about public relations and have a deep understanding of the gambling industry, we’d love to hear from you!

HOW YOU WILL MAKE AN IMPACT

• Create and implement annual, quarterly, and situational strategies aimed at increasing brand recognition in the iGaming and affiliate marketing sectors.
• Provide comprehensive PR support for exhibitions, including media coverage, content creation, and online visibility, in close collaboration with the event manager.
• Establish strong relationships with specialized media, blogs, podcasts, and influencers in the iGaming industry.
• Actively seek opportunities for interviews, articles, and collaborations to increase brand visibility and awareness.
• Work on partnership agreements and barter deals to ensure favorable publication conditions.
• Write and manage the publication of press releases, articles, and scripts for video interviews on media platforms, blogs, and industry sites.
• Collaborate with company designers to prepare visual materials for publications, adhering to the company's branding guidelines.
• Maintain and update the corporate website, ensuring it reflects industry trends and company news. Make necessary changes promptly.
• Ensure the website content is up-to-date, reflecting the brand's tone and style.
• Regularly monitor brand mentions in media, blogs, and industry forums, responding quickly to both positive and negative feedback.
• Develop and implement plans for consistent online presence across media channels, including industry blogs, news sites, and influencer platforms.
• Provide PR support for industry events, maintaining brand consistency.
• Organize scripts and online support for employee participation in events as speakers or panelists.
• Coordinate with SMM, affiliates, and product teams to align PR efforts with business goals.
• Work with designers to create visuals for media and blog posts.
• Oversee the PR budget, provide reports on expenses and PR campaign results, with a focus on return on investment (ROI).
• Contribute to ideas for partner and client gifts that align with the PR strategy.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• At least 2 years in PR/marketing within the iGaming industry.
• Strong knowledge of key media channels, including blogs, podcasts, news platforms, and influencer collaborations.
• Experience writing and publishing press releases, articles, and video scripts.
• Established media contacts in gambling and affiliate marketing.
• Ability to develop PR strategies, track performance with tools like Google Analytics and CRM, and adjust campaigns based on data.
• Experience collaborating with designers and copywriters on PR materials.
• Skilled at monitoring brand mentions and responding to protect brand image.
• Experience building and maintaining long-term media and influencer partnerships.
• English — Upper-Intermediate or higher level.

HOW WE WILL KEEP YOU SMILING

• We offer flexible working hours and remote work setup, enabling you to plan your work around your life and not your life around work!
• We offer unlimited vacation days, and we provide sick leave of paid.
• We are ready to offer relocation support for candidates.
• A competitive compensation that values the skills and experience you bring.
• Employee referral bonus and gifts for your special days.
• Financial support in 50% for learning expenses to help you in your professional growth!
• With us, you will experience a positive atmosphere and a company culture where people are valued above all else. You'll also have the opportunity to participate in fun team-building activities.