CRM (Retention) Manager
We are a top iGaming company that is looking for a motivated CRM (Retention) Manager to work on a unique product that already has customers in many countries. This is a great opportunity to develop your skills and reach a new level of career development.
If you have strong communication skills and the ability to develop and maintain strong relationships with the product's end users, we will be a perfect match.
What you need to do:
Creating and managing triggers, roadmaps, and campaigns.
Set up and maintain a cross-promotion framework, processes and best practice guidelines;
Plan and implement cross-promotion retention strategies;
Report regularly on the performance of retention campaigns;
Stay on top of Igaming market opportunities and trends.
What hard skills do you need to have:
Experience: 2+ years in the (related) industry (Gambling, Betting), CRM marketing, Retention marketing, VIP reactivation experience
Practical skills in: Customer.io, GA4, Ahrefs, SimilarWeb, CRM;
Successful experience in segmentation and conversion rate increase based on the existing customer base (players in our industry) with proven cases;
Examples of building retention strategies by channels: email, SMS, push;
Experience in VIP management and relationship management with VIP players will be a plus;
What soft skills are needed:
Excellent oral and written communication skills;
Strong analytical thinking;
Good organizational skills, goal orientation, reporting skills, and user orientation are critical;
Ability to manage content and maintain many resources.
What we offer:
A fixed salary based on the results of the interview and a bonus system after the probationary period;
Work with a motivated team interested in the product;
Fast decision-making and testing of ideas - no unnecessary bureaucracy and micromanagement;
Work in a company where you are heard and listened to, with a manager who is open to dialogue and suggestions;
Convenient working hours from 10:00 to 19:00;
Ability to work completely remotely.
If you think this position is for you, don't hesitate to send your resume. Our recruiter will contact you as soon as possible!
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