Consumer Loyalty & Growth Lead
We are looking for Consumer Loyalty & Growth Lead for an international FMCG company.
Your Responsibilities
• Design & Evolve Loyalty Programs: Own initiatives, Extended Warranty, and new loyalty concepts to keep users engaged and excited.
• Analyze & Optimize: Track key retention metrics (churn, NPS, engagement) and turn insights into actionable improvements.
• Know the Consumer: Segment audiences, map pain points, and create propositions that deliver real value.
• Scan the Horizon: Monitor industry trends, competitor strategies, and emerging tech to stay ahead.
• Collaborate Across Teams: Work with digital, retail, CX, data, and marketing teams to ensure flawless execution.
• Report & Influence: Present clear performance updates and advocate for experiments that drive loyalty and growth.
What You Bring
• 3+ years of experience in marketing, growth, customer success, or retention (consumer tech or FMCG a plus).
• Proven project management skills and the ability to lead cross-functional initiatives end-to-end.
• Strong analytical mindset: comfortable diving into data, extracting insights, and making decisions quickly.
• Proficiency with modern tools and dashboards (Excel/PowerPoint are fine; experience with CRM or BI tools is a bonus).
• Fluent English and strong communication skills.
• Previous exposure to loyalty or retention programs is a big plus.
Why Join Us
• Freedom to Innovate: Test ideas, iterate fast, and shape the consumer journey.
• Scale & Resources: Enjoy the reach of a global company with the energy of a product-driven team.
• Inclusive Culture: Collaborate with diverse, talented colleagues where every perspective matters.
• Purposeful Impact: Contribute to delivering a smoke-free future while creating world-class consumer experiences.
• Career Growth: Endless opportunities to expand your skills and explore roles across markets and functions.
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