Работала в 7 компаниях 22 года 2 месяца
Медицина и Здравоохранение, FMCG, Фармацевтика
Consumer Marketing Director
MD Dila
Медицина и Здравоохранение
1 год 11 месяцев
05.2019 - 04.2021
MD Dila is the second player with national coverage of the private medical laboratories market. Initially MD Dila targeted only healthcare professionals, but now Dila expanded it's target audience to the end consumers. Now Dila has more then 2 mio consumers and 1 mio researches per year/
Creating consumer marketing form the scratch, brand strategy, consumer research plan, CJM, marketing funnel, Blueprint, CE company model development, team management of 10+ subordinates.
Activity orientation: consumer marketing, brand marketing, service marketing
Marketing director
“ Kraina Igrashok
FMCG
9 месяцев
08.2018 - 05.2019
"Kraina igrashok" is one of the biggest toys distributer in Ukraine. Company is a partner of market leaders such as SpeanMaster, Mattel, Disney and others.
Activity orientation: FMCG marketing (non food)
Experience and achievements: creating marketing departments form the scratch, strategic marketing approach development, operational marketing set up, portfolio management, brands (OB) creating and development, media strategy development
Head of Private label department
FOZZY GROUP, Корпорация
1 год 9 месяцев
10.2016 - 07.2018
Senior Brand Manager
Johnson&Johnson Consumer
FMCG
8 лет 2 месяца
12.2007 - 02.2016
Senior Brand manager, JnJ Skin Care (Johnsons baby, LPM, VitaRich, Johnsons adult, Clean&Clear)+OTC (Doctor Mom, Rinza, Imodium, Motilium, Nicorette, Nizoral, Compeed), Woman Health (o.b, Carefree), Head of HPT, 2 direct report.
Responsible for brand performance and profitability, reaching KPI targets , 4P, full marketing mix
Brand manager
Sandoz
Фармацевтика
2 года
12.2005 - 12.2007
Responsible for gastroenterological group -brands LINEX, PLANTEX and generic remedies - Domperidon Hexal, Silimarin Hexal, Lopedium and Acic - full marketing mix:
New Creative platform launch - TVC Linex, Venitan, KV.
Head of Marketing Department
JSC “Kiev Vitamin Plant”
Фармацевтика
2 года 9 месяцев
03.2003 - 12.2005
People management: recruiting, marketing department structure and communication flow
Portfolio development: Quadevit, Decamevit repositioning (from Low Tier to mid Tier), new products launches - Vitam, Epadol, Corvalment, NPD development.
Creative platform development - corporate style, pack re-design, TVC and visuals, POSm.
Marketing strategy development and implementation- full marketing mix for key brands.
Media strategy development and implementation
Budgeting (short-term and long-term)
Ensuring sustainable brands profit growth
marketing and sales analyst
“Gedeon Richter RT
Фармацевтика
4 года 5 месяцев
09.1998 - 02.2003
Market analysis
IMS analysis
MRs' reporting analysis
Ключевая информация
- Brand strategy development: short and long term marketing strategy, strategic planning
- NPI process management: portfolio strategy, evaluating opportunities, pre-launch, new product launches (food, non food, services)
- Strategic marketing: product life cycle management, long term strategy development and implementation.
- P&L responsibility: ensuring brands profitability, budgeting, pricing strategy
- People management: 5 head of functions direct reporters (Brand Manager, Mar.Com Head, Client Service manager, Data Scientist, GCI manager), 10+ subordinates
- HPT lead (High Performance Team ) -cross functional team (10+ heads of functions) management
- Successful cross-functional projects in matrix structure
- Portfolio management
- Developing and implementation promotional strategy for B2B, B2C markets (consumers, decision-makers).
- ATL and BTL activity planning and implementation: cooperation with Advertising and Media agencies (ATl, BTL, trade-promo, events, PR)
- Responsible for 15 brands (OTC&Mass) 200+ SKU, 50% of company turnover, 6 blockbusters, 4 big launches in 2015. Personal focus - Winter Brands Transformation Plan, Johnsons Baby new launches, Nicorette retention plan.
Училась в 3 заведениях
CIM
marketing
Киев, 2008
ЕУФИМБ
маркетинг
Киев, 2006
КГУ им Т. Г. Шевченко
биохимия
Киев, 1998
Владеет языками
Английский
продвинутый
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Irina
Irina
Head of marketing, Marketing Director
Киев
Активно ищет работу
полная занятость
Обновлено 2 недели назад