Працювала в 7 компаніях   22 роки 2 місяці

Медицина та Охорона здоров'я, FMCG, Фармацевтика

Consumer Marketing Director

MD Dila

Медицина та Охорона здоров'я

1 рік 11 місяців

05.2019 - 04.2021

MD Dila is the second player with national coverage of the private medical laboratories market. Initially MD Dila targeted only healthcare professionals, but now Dila expanded it's target audience to the end consumers. Now Dila has more then 2 mio consumers and 1 mio researches per year/

Creating consumer marketing form the scratch, brand strategy, consumer research plan, CJM, marketing funnel, Blueprint, CE company model development, team management of 10+ subordinates.

Activity orientation: consumer marketing, brand marketing, service marketing

Marketing director

“ Kraina Igrashok

FMCG

9 місяців

08.2018 - 05.2019

"Kraina igrashok" is one of the biggest toys distributer in Ukraine. Company is a partner of market leaders such as SpeanMaster, Mattel, Disney and others.

Activity orientation: FMCG marketing (non food)

Experience and achievements: creating marketing departments form the scratch, strategic marketing approach development, operational marketing set up, portfolio management, brands (OB) creating and development, media strategy development

Head of Private label department

FOZZY GROUP, Корпорация

1 рік 9 місяців

10.2016 - 07.2018

Senior Brand Manager

Johnson&Johnson Consumer

FMCG

8 років 2 місяці

12.2007 - 02.2016

Senior Brand manager, JnJ Skin Care (Johnsons baby, LPM, VitaRich, Johnsons adult, Clean&Clear)+OTC (Doctor Mom, Rinza, Imodium, Motilium, Nicorette, Nizoral, Compeed), Woman Health (o.b, Carefree), Head of HPT, 2 direct report.

Responsible for brand performance and profitability, reaching KPI targets , 4P, full marketing mix

Brand manager

Sandoz

Фармацевтика

2 роки

12.2005 - 12.2007

Responsible for gastroenterological group -brands LINEX, PLANTEX and generic remedies - Domperidon Hexal, Silimarin Hexal, Lopedium and Acic - full marketing mix:

New Creative platform launch - TVC Linex, Venitan, KV.

Head of Marketing Department

JSC “Kiev Vitamin Plant”

Фармацевтика

2 роки 9 місяців

03.2003 - 12.2005

People management: recruiting, marketing department structure and communication flow

Portfolio development: Quadevit, Decamevit repositioning (from Low Tier to mid Tier), new products launches - Vitam, Epadol, Corvalment, NPD development.

Creative platform development - corporate style, pack re-design, TVC and visuals, POSm.

Marketing strategy development and implementation- full marketing mix for key brands.

Media strategy development and implementation

Budgeting (short-term and long-term)

Ensuring sustainable brands profit growth

marketing and sales analyst

“Gedeon Richter RT

Фармацевтика

4 роки 5 місяців

09.1998 - 02.2003

Market analysis

IMS analysis

MRs' reporting analysis

Ключова інформація

  • Brand strategy development: short and long term marketing strategy, strategic planning
  • NPI process management: portfolio strategy, evaluating opportunities, pre-launch, new product launches (food, non food, services)
  • Strategic marketing: product life cycle management, long term strategy development and implementation.
  • P&L responsibility: ensuring brands profitability, budgeting, pricing strategy
  • People management: 5 head of functions direct reporters (Brand Manager, Mar.Com Head, Client Service manager, Data Scientist, GCI manager), 10+ subordinates
  • HPT lead (High Performance Team ) -cross functional team (10+ heads of functions) management
  • Successful cross-functional projects in matrix structure
  • Portfolio management
  • Developing and implementation promotional strategy for B2B, B2C markets (consumers, decision-makers).
  • ATL and BTL activity planning and implementation: cooperation with Advertising and Media agencies (ATl, BTL, trade-promo, events, PR)
  • Responsible for 15 brands (OTC&Mass) 200+ SKU, 50% of company turnover, 6 blockbusters, 4 big launches in 2015. Personal focus - Winter Brands Transformation Plan, Johnsons Baby new launches, Nicorette retention plan.

Навчалась в 3 закладах

CIM

marketing

Киев, 2008

ЕУФИМБ

маркетинг

Киев, 2006

КГУ им Т. Г. Шевченко

биохимия

Киев, 1998

Володіє мовами

Англійська

поглиблений

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Irina

Head of marketing, Marketing Director

Київ

49 років

Активно шукає роботу

повна зайнятість

Оновлено 2 тижні тому