Senior Sales Finance Manager

Reckitt is the world's leading consumer health and hygiene company.

Every day, across 60 countries, we work with the best people to challenge conventional thinking and strive to find even better ways to give people innovative solutions for healthier lives and happier homes.

We announce vacant position of Sales Finance Manager.

The Sales Finance Manager serves as the strategic finance partner to the Sales and Marketing organisation. This role leads the commercial planning, forecasting, pricing governance, and performance management processes across the region, providing actionable insights that directly drive revenue growth, profitability, and commercial effectiveness. The Sales Finance Manager is responsible for leading analysts, improving forecasting accuracy, strengthening financial rigor, and supporting cross-functional decision-making at both strategic and operational levels.
In addition, the role manages the Sales Finance team, builds capability, and provides structured financial support to Regional Finance organizations across Category Finance, COGs, and Fixed Costs to ensure aligned financial governance, consistency of reporting, and improved decision quality.

Key Responsibilities

1. Forecasting & Planning

• Lead and own the end-to-end sales forecasting processes in partnership with Sales, Marketing, Supply Chain, and Finance leadership.
• Oversee the annual, quarterly, and monthly planning cycles, including scenario modelling, revenue projections, and commercial assumptions.
• Manage the planning processes and submissions within SAP Analytics Cloud (SAC), ensuring accuracy, governance, and timely delivery.
• Drive process improvements, standardization, and automation in forecasting and planning tools and methodologies.
• Ensure forecasts are aligned with strategic initiatives and provide clear bridge analysis versus prior periods and plans.
• Coordinate with Regional Finance teams to ensure alignment between Sales forecasts, Category P&Ls, COGs plans, and Fixed Cost budgets.

2. Sales Performance & Insights

• Oversee analysis of sales performance across channels, customers, brands, and categories, ensuring clear understanding of drivers, risks, and opportunities.
• Lead profitability analysis, including pricing, trade spend (TS), mix optimization, and customer contribution.
• Deliver insights and recommendations that strengthen sales strategies, execution, route-to-market models, and resource allocation.
• Build and maintain executive level dashboards to track performance and support business steering decisions.
• Ensure integration of Sales performance outputs with Category Finance insights (e.g., brand profitability, gross margin trends) and COGs evolution.

3. Pricing, Trade Spend & Commercial Governance

• Lead pricing governance, including price strategy development, approval processes, and financial impact analysis.
• Oversee trade spend planning and effectiveness reviews, ensuring investment decisions maximize ROI and support profitable growth.
• Partner with Sales teams on customer negotiations, JBP creation, and promotional planning.
• Strengthen internal controls and ensure compliance with commercial policies and financial standards.
• Collaborate with Regional Finance teams and Category Finance to ensure price decisions are aligned with gross margin, portfolio strategy, and value accretive initiatives.

4. Sales Finance Team Leadership & Capability Building

• Lead, coach, and develop the Sales Finance team, building strong analytical, commercial, and communication capabilities.
• Set clear performance expectations, drive accountability, and foster a high performance culture focused on accuracy, speed, and insight-driven partnering.
• Strengthen competencies in forecasting, scenario modelling, pricing governance, trade spend optimization, and executive storytelling.
• Drive continuous improvement in processes, tools, and ways of working within the Sales Finance function.
• Ensure strong collaboration between the Sales Finance team, Regional Finance teams, and central FP&A.

5. Support to Regional Finance Teams (Category Finance, COGs & Fixed Costs)

• Act as the key liaison for Regional Finance teams to ensure consistent, aligned, and timely financial inputs across commercial, category, cost, and overhead areas.
• Provide consolidated insight across Category performance, Sales trends, COGs evolution, and Fixed Cost variations to support holistic decision making.
• Support Category Finance with volume-to-value bridges, pricing impacts, and mix trends from the Sales side.
• Partner with Supply Finance on COGs changes, margin impacts, and cost-to-serve implications for the commercial organization.
• Ensure Fixed Cost transparency and governance, supporting Regional Finance in budget tracking, variance analysis, and optimization opportunities.
• Drive alignment on key KPIs, reporting standards, and financial guardrails across regions to ensure one consistent financial narrative.

6. Cross Functional Leadership & Business Partnering

• Serve as a key strategic partner to Sales, Marketing, Category, and Supply Chain teams.
• Support leadership in business reviews, commercial forums, and strategic planning initiatives.
• Translate financial insights into clear recommendations for senior management, facilitating informed decision making.
• Build strong relationships with Regional Finance Directors, Category Finance leads, and Supply Chain Finance teams to ensure end-to-end financial alignment.

7. Data, Reporting & Presentation Excellence

• Oversee preparation of high-quality data, reports, and presentations for internal and external stakeholders.
• Ensure accuracy, consistency, and clarity of commercial insights presented to senior leadership.
• Champion data integrity and continuous improvement in reporting structures.
• Present performance updates, risks, and opportunities confidently to senior commercial and finance leadership teams.
• Ensure cross-regional reporting consistency and integration of Sales, Category, COGs, and Fixed Cost insights.

Qualifications & Experience

• Master’s degree in Business, Finance, Economics, or related field.
• CIMA-qualified or progressing (finalist level preferred).
• 10+ years’ experience in commercial finance, sales finance, trade spend management, or related analytical roles.
• Proven experience leading forecasting, budgeting, and commercial planning cycles.
• Experience managing teams and developing finance talent.
• Strong proficiency in Excel; experience with SAP Analytics Cloud (SAC) and Fusion is a strong advantage.
• Advanced English proficiency with strong executive presentation and communication skills.
• Demonstrated business acumen with deep understanding of sales processes, KPIs, route-to-market drivers, cost structures, and customer P&Ls.
• Ability to manage multiple priorities, work independently, and deliver high-quality output under tight deadlines.
• Entrepreneurial problem-solving mindset with ability to challenge, improve processes, and identify growth opportunities.

Competencies

• Strategic Thinking – Able to translate data into insights and insights into action.
• Leadership & Influence – Comfortable operating with senior stakeholders, driving alignment, and challenging constructively.
• Analytical Rigor – Strong modelling, forecasting, and business case evaluation skills.
• Commercial Acumen – Deep understanding of pricing, trade terms, cost structures, and commercial performance drivers.
• Communication Excellence – Confident presenter with strong storytelling and clarity.
• Agility & Ownership – Proactive, accountable, and able to navigate ambiguity.
• Team Development – Strong people leadership mindset with focus on coaching and capability building.