Marketing Manager

Company Overview:

We provide retail optimization and automation solutions that help retailers improve inventory management, enhance merchandising strategies, and optimize promotions. With over 15 years of experience, we have a passion for innovation and serve 200+ retail companies in over 30 countries.

Job Summary:

We are seeking a talented and experienced Product Marketing Manager to join our dynamic international marketing team. As the Product Marketing Manager, you will play a crucial role in developing and executing marketing strategies to drive brand awareness, lead generation, and customer engagement. You will collaborate closely with cross-functional teams and work in partnership with the sales and marketing teams to achieve business objectives.

Responsibilities:

• Take part in the development and implementation of comprehensive marketing strategies and campaigns in alignment with company objectives and brand guidelines.
• Conduct market research to understand customer needs, identify market trends, and analyze competitor activities.
• Define product positioning and messaging to effectively communicate the value proposition to the target audience.
• Collaborate with internal and external stakeholders to create compelling marketing collateral, including sales presentations, product brochures, case studies, whitepapers, videos, and website content.
• Work on ways to attract clients, including creating and optimizing landing pages, website blog content, and increasing conversion rates.
• Manage and optimize digital marketing channels, such as SEO, SEM, email marketing, and social media, to drive traffic and conversions.
• Track and analyze marketing campaign performance, website analytics, and lead generation metrics to evaluate effectiveness and make data-driven recommendations for improvement.
• Stay up-to-date with industry trends and emerging technologies, providing insights and recommendations to guide marketing strategies.
• Collaborate with the sales team to align marketing activities with sales objectives, support lead nurturing efforts, and ensure effective communication and collaboration between teams.
• Monitor and manage marketing budgets, ensuring efficient allocation of resources and timely reporting on marketing expenditures.

Qualifications:

•  3+ years of experience in SaaS/Software marketing, with a focus on B2B marketing.
• Excellent written and verbal communication skills in English; advanced (B2) level proficiency is a must.
• Experience in Content strategy creation, SEO, PPC, targeting, and email marketing.
• Strong drive for achieving and exceeding targets, with a results-oriented mindset.
• Proven ability to take responsibility and see projects through to completion.
• Willingness to grow both personally and professionally as part of a dynamic team.

Nice to have:

• Proven experience in SaaS B2B product promotion in global markets.