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Email Marketing Specialist (iGaming)
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Due to our rapid growth an edge cutting young iGaming company is looking for email marketing talent for the position of Email Marketing Specialist. You will manage email marketing campaigns, segmentation and content, driving traffic and performance.
You will work in a team with copywriters, designers and CRM managers.It is expected that the talent in this position should be able to both set up the campaigns themselves and have a deep understanding of the principles and specifics of email marketing.
Responsibilities:
- Creating email templates, edit existing email templates;
- Creating and managing automated email flows;
- Manage the development process with designers, copywriters and web developers;
- Test the email template/code for meeting mobile requirements and adaptive design;
- Track, analyze and optimize the effectiveness and efficiency of email campaigns;
- Participate in A/B testing;
- Help with other communication channels (SMS, WhatsApp, etc.)
Requirements:
- 2+ years of experience in email marketing;
- Experienced in creating automated email flows, personalization & dynamic content, email campaigns, emails templates;
- Good Google Analytics and Google Tag Manager knowledge;
- Basic knowledge of HTML and CSS, Liquid;
- Experienced in A/B testing;
- Experienced in promo sms, messengers etc;
- Understanding email technology basics (DKIM, SPF, DMARC, postmasters, etc.);
- Attentive to details and a scrupulous attitude to UI\UX;
- Basic Figma skills.
Social package and aspects
24 working days per year of vacation;
5 days off + sick leave (70%);
Work-life balance
Implementation of own ideas and development;
Andrii
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