Customer Marketing Specialist

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Customer Marketing Specialist

About the role

Main goal and task of this role is to win shoppers/consumers choice in stores using variations of promotional activities, excellence at visibility at shelves, developing branded trade equipment, understanding of shopper’s behaviour and habits, to support and drive Haleon’s strategic value with key customers.

Role Responsibilities

• Development and implementation of trade activation programs for shoppers/consumers drive HALEON business.

• Development / adaptation / and production of Point of Sale Material (POSM) for Mass Market (MM) channel.

• Collection and processing of information about OHC market activities  and analysis of their the effectiveness and influence on market performance. 

• Development & adaptation of activities designs for monthly publications at leaflets of MM chains.

• Processing analytical data of research companies, followed by their practical application in the development of trade incentive programs for shoppers/consumers

• Evaluation of trade marketing initiatives, evaluation of their effectiveness vs investments (ROI effectiveness).                                                            

• Development of tools/insights/initiatives to analyze & drive effectiveness of customer marketing programs.

• Activations launch control according to commercial cycle priorities. 

• Creating presentations and monthly reports on the plan and the fact of the activities with a graphical display of the results of trade marketing programs.

• Development of merchandizing standards for different types of customers according to brand visibility strategy.

• Administrating of internal system for POSM approval.

• The organization and collection of tenders.

• Organization and control of delivery promotional materials from warehouse to representatives.

• Warehouse stocks Management.

• Regular conduction of Management Monitoring for customer marketing activities in MM channel.

Why you?

Minimum Required qualification:

• Minimum 2 years FMCG shopper marketing experience

• Fluent/ proficient English language skills

• University degree in Marketing is nice to have

• Ability to analyse market data

• Excellent computer skills (Excel, Power Point, etc)

• Strong project management

• Good organizational skills, multi-tasking, the ability to solve non-standard tasks, ability to prioritize

If you are excited about this opportunity and want to join our team, please apply online by clicking the button ‘apply’. You will need to upload your resume in English.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Why join Haleon?

Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of working from home, and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging. 

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.

Care to join us? Find out what life at Haleon is really like www.haleon.com/careers/ 

Diversity, Equity and Inclusion 

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.