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Required Qualifications:
- 8+ years of B-to-B digital/inbound marketing or sales
- 5+ years of experience in channel/partnership/affiliate marketing
- 3+ years of experience in B2B events coordination
- Proven record of supporting sales to meet or exceed pipeline and revenue targets
- Experience in creating channel marketing programs and implementing on global market
- Fluent English, both written and spoken
- Hands-on experience organizing digital and face-to-face marketing events (offline trainings, webinars, lunch & learns, seminars, conferences, etc.)
- Strong budget management, project management and communication skills
Desired Qualifications:
- Hands-on experience with account-based marketing programs and tools
- Experience with PRM systems
Responsibilities:
- Develop and implement channel marketing programs for existing partners (distributors, resellers, MSPs)
- Driving demand: Plan and run data-driven, seeding, demand creation, nurturing and pipeline acceleration programs and campaigns for new partners and MSPs acquisition
- Collaboration across NAKIVO: Partner with all functions including product marketing, content, corporate marketing, operations and sales to align multi-channel execution.
- Support partners with marketing activities to increase sales and brand awareness on local markets
- Support and coordinate the organization of channel marketing events (such as workshops, trainings, Lunch&Learns, webinars, F2F meetings with partners, roadshows).
- Manage the creation and production of marketing materials for partners (such as content bundles, presentations, emails, datasheets, banners, giveaways, etc.).
Алена Гончарук