Responsibilities:

• Defined the general concept of business development and sales
• Provided development of the company's development strategy with a focus on increasing profits
• Researched markets, developed sections of corporate and commercial strategy, participated in business planning
• Analyzed the investment attractiveness of market segments
• Built an effective system of sales and brand distribution using both the current customer base and attracting new customers
• Optimized sales in terms of channels and expanding the customer base
• Analyzed, coordinated and expanded the assortment matrix
• Determined target product categories for expanding the assortment
• Developed and introduced new product groups (instant food products)
• Managed project groups in the field of investments and innovations
• Developed and launched new brands
• Dveloped and implemented a production planning system with the participation of marketing and strategic development
• Developed and supervised the implementation of marketing programs and advertising campaigns in the RF, Ukraine, Belarus, Kazakhstan
• Took an active part in the development of export sales
• Conducted sales analysis with subsequent initiation and control over the implementation of advertising and promotional activities Interacted with strategic customers, prepared commercial and tender offers
• Participated in the development of marketing and trade marketing campaigns to increase salesPrepared long-term sales forecasts
• Searched for new customer needs for the company in order to create and launch new products and solutions on the market

ACHIEVEMENTS:

• Developed almost all (7) strategies and policies of the Group, including business strategy, commercial, investment, export, marketing, brand strategy, product strategy in difficult economic conditions. I have cases
• Developed and implemented a production planning system with the participation of the marketing service and the strategic development department
• Developed and implemented a sales promotion process and a system for assessing its effectiveness and defended a project to develop the production of semi-finished products and instant products of the TM "Sily poyly"
• Increased the active client base by 31% with a general market decline with a growth rate of 7-9% per year
• Achieved an increase in sales in Ukraine - by 42%, abroad (export) by 36.7%
• Organized a department for managing agricultural lands of the State Corporation
• Unified 40,000 hectares. in 5 farms with a budget of €35,000,000
• Achieved up to 40% market share in the product categories of sauces, canned goods and groceries
• Prepared cost estimates for the purchase of 3 enterprises in Moldova, Russia, India for over €40,000,000 Reduced the promotion budget by 17% due to the optimal and targeted choice of information channels and sales promotion
• Launched 3 new brands TM "6 sotok", "Geos", "Katygoroshko" and 27 new products in 4 categories, taking up to 15% of the market in the relevant subsegments
• Achieved a 19% share of fresh mushrooms in the grocery retail markets of Ukraine
• Developed 13 business processes and KPIs for the operational and strategic marketing department

Responsibilities:

• Market research and analysis
• Strategies and business-planning development
• Commodity portfolio management
• Business structure reorganization
• Branches setting up and development
• Marketing planning, development and introduction of marketing strategy
• The marketing plan development (marketing activity coordination in the countries, consolidation of all forecasts of sales and marketing plans)
• The marketing plan development
• Formation of competitive, marketing, price, promotion strategies
• Media planning (ATL&BTL activity support), advertising budget control;
• Design management (creation and a working groups management)
• Branding: formation and realization of TM promotion strategy, launching new products; brand development
• Business directions development control and analysis
• Sales plans and sales promotion development, management and control, action plans, motivational programs working out and management
• Increase in a sales volume and expansion of seller's markets
• Market mix analysis and improvement (sale, range, purchases, investments, marketing communications channels analysis)
• Trade channels development and management
• Trade channels development and management
• Effective development and management of relations with a dealer network
• Sales efficiency estimation of an existing commodity portfolio and the offer on its optimization
• Adjusts the budget and supervises financial reports
• Budget drawing up, optimization and control of the budgetexecution.

Achievements:

• Got 37 % of the market of Eastern Ukraine (5 areas) in low segment bakery products
• Introduced to the market of Donetsk area ТМ «Luchiano» (confectionery and chocolate products "ONYX Company") Q4-Q2 2008г. Also has got 22 % in the premium segment, opened 3 boutiques - cafe of chocolate and confectionery products
• With marketing efforts provided Holding Сompany's sales growth in 4 business directions + 14 % to the plan
• Got 14 % market share in premium segment with ТМ «Slavolia» in Donetsk and Lugansk areas. Has got recognition of brand «Slavolia» (95-100 % recognition) in Donetsk and Lugansk areas
• Got 26 % market share in low segment of sauces and mayonnaises in Eastern Ukraine and got +3 % growths all over Ukraine
• Provided recognition of a brand "Crop" of 35/63 %
• Reorganised Marketing department and built up PR department
• Developed the system of strategic and operational marketing planning in Corporation
• Take a stand on the market, having occupied 25 % of the segment of fast preparation products
• Introduced to the market 2 new categories of fast preparation products and a subbrand «Mivina Domashnia», occupied 41 % of the market
• Won 14 % in the Ukrainian subsegment of soya sauces market (ТМ «Navarro»)
• With marketing actions provided +38 % sales growth to export of products of fast preparation and snacks (ТМ «Bim Bim»)
• Developed and implemented advertising campaign with the budget of $Y million
• Developed 6 commercials
• Has got 40 % reduction in constant clients outflow due to effective marketing actions
• Organized constantly operating system of training and retraining of middle-level managers

The dismissal reason - Corporation re-structuring by a linear principle and sellin

Responsibilities:

• Planning and implementation of a full spectrum of marketing activity on the market with the objective to achieve revenue and share targets, build brand equity and develop local marketing organization
• Lead annual marketing planning process resulting in proposal of category / brand strategies and formulation of key brand projects
• Install key marketing systems and processes within the local marketing organization
• Train and develop local junior marketing personnel; Lead consumer and marketing understanding process, detect consumer, market and competitive trends
• Lead and manage development of key business projects in accordance with approved annual plan, budgeting

Achievements:

• Provided (by means of marketing efforts) + 11 % growth to the national sales plan of exclusive ТМ concern «Arcelic A.S.» (Turkey) - ТМ «Beko» and «Blomberg»
• Supervised over project M&A Company «MedTerm» and networks of supermarkets «Techncom» and «Stinol»on marketing and strategic questionsHas achieved unification of a retail network in uniform format
• Provided with the management in front office + 19 % increase in sales ТМ ROSENTHAL, WEDGWOOD, HAVILAND, WMF, WUSTHOF, SCHOTT, ZWIESEL 1872, RIEDEL, BODUM, ROBBE and BERKING.
• By personal efforts at negotiations and working out original POSMpremium class TM: ROSENTHAL, BODUM, ROBBE and BERKING got + 28 % to cumulative business plans ($1,1.000.000)
• Optimized thus the advertising budget (-53 %)
• Achieved unification of a retail network to one format
• Got by means of personal efforts at negotiations + 27 % for the account of development of new trade channels
• As the result of project implementation got +16 % sales growth to to cumulative plans of company
• Got 23% reduction of costs within the project of new products development
• The dismissal reason - personal invitation of the owner of a large company - the leader of FMCG market to occupy higher position with the declared large powers

Responsibilities:

• Analyses and research of the Ukrainian market
• Developing, implementing and management of all above and below the line marketing activities
• Ensure an integrated marketing strategy planning
• Work in conjunction with all product managers in the division to grow the category
• Responsible for all marketing activities across the division
• Channel marketing - trade marketing
• Budget planning and control
• Organization of campaigns and events for partners
• Marketing strategies management
• Business planning and budget control
• Objectives setting and control over their implementation
• Promotion and advertising campaigns, planning and control
• Buying efficiency analysis
• Pricing policies management
• Personnel training
• Investigation and analyses of the market conditions and study of prospects for the company
• Marketing strategies management
• Advising the company on the market conditions and prospects and product planning
• Informing clients and doctors on various aspects of products purchase and usage
• Communication with key people, industry managers, government officials, and clients
• Promotion and advertising of the company's products
• Introducing new technologies of treatment to customers and potential customers
• Field Force management, training and control

Achievements:

• Got 43% annual growth (+13% to the plan) and 47% of sales volume
• Started new kinds of products (the packing and laminated cardboard, shoe boxes, polygraphic production)
• By personal efforts in development and production got +17 b2b sales volumes of Corporation
• Launched project group of 126 people from 12 departments, 2 Scientific and Research Institutes, developed 106 new for the company brand-generating products. Put into production 13 OTC products. Provided 6 % national market share of the Company among Ukrainian products
• Got + 17 % sales growth in a subsegment of vitamins in the pharmaceutical market of Russіа
• Introduced 4 pharmaceutical ТМ to the market
• Created external service of "InterChem" - 19 people
• Developed and implemented 6 regional advertising campaigns
• In segments cosmetic and hygienic products in retail nets got 2,5 % of Ukrainian sales volumes
• Provided 30 % sales growth of cumulative production of the Company as the result of introducing new product categories, their advertising and promotional support
• Got support of more than 150 leaders of opinion (academics of Academy of Medical Sciences of Ukraine, professors of higher educational establishments and scientific research institute, directors of Treatment and Prevention institutions, Scientific and Methodology Centers)
• The dismissal reason - transition to work in Odessa on family circumstances.

Responsibilities:

• Analyses and research of the local market
• Organization and control of sales and distribution networks in South Ukraine (retail and wholesale)
• Conducting negotiations and concluding contracts with wholesale buyers
• Development of promotional plans and advertising materials for specific product groups
• Participation in marketing strategies management
• Conducting trainings with the company personnel on: organization of promotional and advertising campaigns, visiting potential customers, selling skills
• Arrangement of and conducting various business conferences, seminars, exhibitions
• Collaboration with distributors for organizing sales process and promotion of the company products
• Building product profitability in the operation areas
• Organization of and making arrangements for various conferences, seminars, meetings, and exhibitions
• Handling financial issues for the above items
• Lecturing and instructing of various audience on the products

Achievements:

• Concluded 6 exclusive contracts with Clients
• Successfully introduced British brands Zoladex (200$/pack.), MERONEM (600$/pack.), etc. Provided 58 % - 82 % shares of Southern regions within national sales volumes
• Hired, trained and supervised successful work of 17 people (RМ and Medical sales managers)
• Prepared 26 exhibitions
• Developed dealer network in Southern, subsequently - in Eastern and Western regions of Ukraine
• Prepared participation of employees (13 persons) in 15 national and international conferences
• Wrote and published 34 scientific publications, made 3 performances on National TV, developed 2 commercials.
• The dismissal reason - reduction of representative office after merging Astra and Zeneca in 2001.