Працював в 11 компаніях 25 років 5 місяців
IT, Туризм / Подорожі / Пасажирські перевезення, Медіа / ЗМІ, Державний сектор, Банки, Реклама та PR-послуги, Промисловість та Виробництво
Head of marketing OnTaxi
Devart
IT
3 роки 4 місяці
01.2020 - 05.2023
- Developed complex performance marketing and PR strategy
- Coordinated entry into new markets, including complex strategies for international SaaS product through PR, digital and content marketing
- Conducted different types of market and customer research
- Oversaw social media, web and offline and direct marketing, including content creation (in 45 regions of Ukraine abroad in Europe, Asia, America)
- Managed PR events and media planning and budget allocation, ensuring of growing PR metrics and KPIs
- Led the setup and lead generation through various digital channels, including search engine advertising, content marketing, contextual targeted ads, and SEO
- Leveraging Google Analytics, Figma, MySQL, Google Tag Manager and other digital tools to refine targeting and optimize strategies.
- Developed and tested marketing hypotheses based on metricsOrganized and optimized targeted and contextual advertising campaigns
- Collaborated with contractors on Google Ads, Facebook Ads, content production and email marketing
- Organized nonstandard PR and GR campaigns, collaborating opinion leaders and influencers.Led the creation and improvement of the websites, focusing on SEO and drive lead generation.
- Wrote or edited key texts (press releases, news, analytics, interview, speech, scenario, etc.)
- Collaborated with contractors for SEO, web design, and digital ensuring alignment with the overall marketing strategy
- Worked closely with development and sales teams and market trends, providing updates
- Managed the product lifecycle, prioritizing improvements based on customer feedback and researchLed crowd marketing and PR campaigns using YouScan tool to gather insights and optimize strategies
- Analyzed customer journey data to create a comprehensive Customer Journey Map for analytics based targeted campaigns and retention programs
- Organized new structure of marketing Department
- Implemented KPI systems and for different roles in marketing team
Digital Media Division and Video Production Manager
MSC Cruises (Swiss Global Cruise Company)
Туризм / Подорожі / Пасажирські перевезення
4 роки
01.2017 - 01.2021
- Developed and executed creative digital media strategies for onboard hotel media, supporting sales for multiple departments (hotel, bar, tour, shop) through targeted content.
- Managed content production for interactive digital displays and screens, enhancing customer experience through optimized engagement.
- Oversaw video production for tour and product promotions, optimizing video content for various digital platforms.
- Regularly analyzed digital content performance and customer feedback to improve media strategies and ensure the highest revenue impact across channels.
- Leveraged data insights to refine digital media content, with a focus on user engagement and conversion metrics.
Deputy Executive Director / Head of Strategic Communications Department
ES Communications Group (Media Production and PR Consulting)
Медіа / ЗМІ
4 роки
01.2013 - 01.2017
- Developed digital marketing and PR strategies for high-profile brands in the banking, FMCG, industry and Government and political sectors, integrating social media, and content marketing (National Bank of Ukraine, Nemiroff, Ukrzaliznytsa (Ukrainian Railways, Ukrsibbank, etc)
- Spearheaded crisis communications and media relations, with a strong focus on digital outreach and online reputation management.
- Enhanced brand presence through strategic content marketing on social media platforms, improving engagement and reach.
- Conducted audits of digital media activities, improving SEO performance, and enhancing website structure and content.
- Established and optimized client’s social media profiles, including Facebook, Twitter, LinkedIn, and Instagram, increasing follower engagement through regular content updates and monitoring.
- Used Google Analytics and other digital metrics to monitor campaign success, providing insights for continuous improvement in digital marketing tactics.
Head of Media and PR Department, Press Secretary of City Mayor, Head of Election Campaigns
Sevastopol City Council and City Mayor Office
Державний сектор
2 роки 10 місяців
03.2010 - 01.2013
- Developed and implemented digital communication strategies for the City Mayor and Council, with an emphasis on social media engagement and content marketing.
- Managed Communal TV, newspapers and other media.
- Created and maintained the Council's social media profiles, generating content aimed at improving public awareness and transparency.
- Managed media relations for the City Mayor, including crisis communication, public speeches writing, and digital engagement during elections.
- Analyzed audience engagement metrics from social media and website analytics to continuously improve communication effectiveness.
- Coordinated press releases, social media campaigns, and public relations activities, integrating analytics feedback to enhance communication outcomes.
- Building relationships with opinion leaders, local authorities, civil society, government agencies, and the media.
Head of Marketing Communications Department
ASTRA BANK (Part of International Financial Group ALFA BANK, Greece)
Банки
2 роки
03.2008 - 03.2010
- Directed digital and traditional marketing communications, including SEO, PPC, and content strategies to increase brand visibility.
- Launched online credit web portal and corporative bank web site.
- Launched and promoted bank branches in new regions using digital marketing channels, optimizing local SEO to attract customers.
- Led development of the bank’s brand identity and online presence, ensuring consistency across digital and traditional media.
- Managed client relationships, gathering digital feedback to inform marketing strategies and improve customer satisfaction.Implemented and tracked digital advertising campaigns, analyzing performance metrics to optimize ROI.
- Regularly monitored Google Analytics and other digital metrics to assess web sites performance, guiding SEO and content improvements.
Head of Creative Group, Senior Copywriter
BBDO International Advertising Agency (NY, USA)
Реклама та PR-послуги
2 роки 2 місяці
01.2006 - 03.2008
- Led a creative team to produce high-impact content for international B2B and B2C clients, including digital ad campaigns, content marketing, and social media promotions.
- Transformed client briefs into digital marketing programs across social media, websites, and email campaigns for brands like Raiffeisen Bank, MTS, Davidoff, Reemstma, Bosch, Obolon, Ruukki, McDonalds.
- Bayer, Pepsi, Gillette, Louise Vuitton and so on.Developed and implemented digital strategies focused on brand storytelling, using data-driven insights to refine campaign approaches.
- Coordinated social media, content creation, and SEO strategies, improving visibility and engagement for high-profile clients.
- Analyzed content engagement metrics to refine campaign approaches, ensuring maximum effectiveness and alignment with brand objectives.
Senior PR Account Manager
Pleon Talan International PR Agency
Реклама та PR-послуги
2 роки 2 місяці
02.2004 - 04.2006
- Led digital and traditional PR campaigns for international B2C and B2B clients, enhancing brand presence through targeted social media and SEO efforts.
- Developed digital content strategies, using data analytics to refine messaging and maximize impact across digital platforms.
- Oversaw website content development and SEO improvements, increasing organic traffic and lead generation.
- Conducted digital performance analysis and optimized PR strategies, resulting in improved client satisfaction and campaign effectiveness.
Project PR Manager
CLEVER-CROUP PR Agency
Реклама та PR-послуги
1 рік 11 місяців
01.2003 - 12.2004
- Developed and implemented PR and BTL campaigns and events for international B2C and B2B clients Kiyvstar, SES Sirius, Telenor Group, Syngenta, Kusum Farm, Solvay Farma, etc.).
- Managed strategic planning, budgeting, and team project coordination.
- Created all kinds of communication content.
- Coordinated advertising campaigns and managed project budgets.
Lead Marketing Specialist
EUROINDEX International Exhibition Company
Реклама та PR-послуги
4 роки 11 місяців
01.2000 - 12.2004
- Organized and conducted international events and exhibitions.
- Managed marketing communication support, sales, and project development for international B2B exhibitions and conferences.
- Developed complex marketing and PR strategies to attract participants and exhibitors.
- Coordinated advertising and PR campaigns and interaction with media partners.
Head of Marketing
INSOLAR, scientific and industrial company specializing in industrial air conditioning and ventilation systems
Промисловість та Виробництво
1 рік 8 місяців
01.2000 - 09.2001
- Developed and implemented comprehensive marketing strategies to promote energy-efficient engineering solutions.
- Conducted market analysis to identify customer needs and industry trends, driving product positioning and competitive advantage.
- Oversaw branding, digital campaigns, and partnerships, ensuring alignment with company objectives.
- Collaborated with cross-functional teams to support sales and project execution in the B2B sector.
- Monitored and optimized marketing budgets to maximize ROI and lead generation.
News Service Journalist and Editor
"OBJECTIVE" Media Group
Медіа / ЗМІ
2 роки 8 місяців
01.1998 - 09.2000
- Managed news service for TV programs and web content.
- Managed economic and political sections for the newspaper and web.
- Edited and wrote news materials.
- Coordinated the work of journalists, video operators, and editors.
Ключова інформація
PROFESSIONAL SUMMARY: Experienced Marketing Communications Specialist with over 20 years of proven success in driving revenue growth and enhancing brand and SAAS products presence for leading international and IT companies and brands. Expert in strategic and performance marketing, public relations, digital content creation, and team management. Demonstrates ability to manage complex projects, develop innovative marketing strategies, and amplify brand presence across multiple channels on different international markets.
COMPUTER SKILLS: MAC OS, MS Office, Jira, Click UP, Teams, Canva, Figma, PowerPoint, Adobe Photoshop, Adobe After Effects, Sony Vegas, Illustrator, Lightroom, Premier Pro, Edius, Final Cut, SEMrush, Ahrefs.
Навчався в 5 закладах
Atlantic Technological University (Donegal, Ireland)
Social Media and Web Marketing
Donegal, 2024
Dahl East Ukrainian National University (Ukraine)
Master’s degree in Marketing and Advertising
Kyiv, 2023
Dahl East Ukrainian National University (Ukraine)
Master’s degree in International Economic Relations
Kyiv, 2023
Kyiv-Mohyla National University Business School (Ukraine)
Project Management
Kyiv, 2022
Kharkiv National University V. Karazin (Ukraine)
Diploma in Journalism and Mass Communications
Kharkiv, 2001
Володіє мовами
Англійська
вільно
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Італійська
базовий
Російська
рідна
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Українська
вільно
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Курси, тренінги, сертифікати
Different Courses in different years (Please see below)
- National Academy of Public Administration under the President of Ukraine
- Creative Skills in Visual Arts Certificate of University BBDO (New York, USA). Copywriting mastery courses and Presentational skills course (University BBDO)
- The Art of Business negotiation and non-verbal communications course
- Psychology of the Successful Sales training
- Enterprise strategy training by M. Weisberg
Vitalii
Vitalii
Head of Marketing and PR communications CMO
Київ
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