Eurogroshi and Gofingo PDL brands marketing management

Marketing panning and budgeting (month and 3 month loans', expences and income planning)

Digital marketing activities management and development.

Affiliate management (leads' quality control, offer mananegement)

Customer Journey Map - convercion and retention flow impovement.

Google PPC Campaigns (in cooperation with agency)

Assumptions and A/B testing

Direct marketing

New PDL product development (as new additional brand)

Cross promotions activities

Customer's database analysis (with SQL analyst)

Web and financial analytics development

(in coop. with IT, risks and financial departments)

Gains

Plans performance 90-95%

Planning accuracy 7%

First/repeated customers from 40/60 to 60/40

Affiliates payments' system with sufficient EPC reached

RFM analysis for repeated customers + direct marketing mailings with CR up to 6%

Strategic planning

Customer Journey Map development, analysis, and implementation of service quality improvement.

Customers' consumer behavior interviews and surveys to identify new values.

Product Design - new financial products development, based on the customers and partners identified needs and values.

Product-Market fit - research and development of roadmaps to improve existing products.

Project management for mobile application and CRM implementation.

Analysis and work with end-to-end analytics.

Management of the company's local representatives department in Ukraine (in the field of Retail).

Lidogeneration - trigger mailings, targeted advertising.

Heading commercial real estate company marketing

Marketing team of 8 management

Rebranding. Development and performing of the company's transformation strategy.

Market research, customer research, JTBD

Sales department: presales support, CRM, online services. KPI system implementation.

Optimization of operational activities

Website development (Google, Facebook),

Online campaigns performance (900 leads per month)

GA Analytics and analisys

Marketing support of international parcels delivery, performed in cooperation with Nova Poshta.

Development and implementation of marketing strategy, pricing, services development.

Markets research, segmentation, competitors' activities research.

Organization of advertising campaigns and PR.

Online marketing.

Sales funnels development.

New online products development and coordination.

Sales data analysis.

Customers' experience research.

Foreign markets research.

PR social and healthcare projects performing

Social projects development.

Participation in PR programs, events performing.

Creating concepts, strategies and programs.

Creative and tech teams briefing and coordination.

Projects' coordination.

Client Service.

Budgeting.

GR

Marketing support of veterans' employment NGO

Start-up. Center's concept introduction. Marketing plan development and performing.

Adaptation of the center's services to the customer's requirements.

Brand book and corporate style development.

SMM

Center presentation, press conferences, round tables managing.

Working with the media.

Development of affiliate programs, special projects and additional center services.

Data analysis.

Customers' experience research.

Sales and marketing performing for military tactical gear manufacturer.

Marketing strategy implementation and performing.

Building a dealers' network and sales system. Sales performing.

Key partners relationship development.

Assortment policy, SKU optimization.

New products marketing support.

Price and product research.

Data analysis.

Marketing communications projects development for international companies

Heading of 360 marketing communications programs development and implementation. Client Service.

Event management.

Data analysis.

Customers: L'Oreal, Philips, Garnier, Yves Saint Laurent, Biotherm, Lancome, Helena Rubinstein, Victor & Rolf, Vichi.

Total: 300 projects.