- Marketing strategy: preparing long-term and short-term brand marketing strategy for business units.

Preparing in cooperation with sales departments marketing activities plan in accordance with marketing strategy for each business unit and implementation control.

- Communication and cooperation with partners’ marketing departments (national retail, national online, resellers), control of compliance with the marketing plan by partners.

- Developing and implementing marketing campaigns, analyzing marketing campaigns efficiency.

- Preparing marketing budget based on Marketing Plan (with split by each business unit/channel/partner); controling marketing budget allocation and analyzing efficiency.

- Establishing and managing business marketing processes. Regular checking of efficiency of businessprocesses, correction if necessary.- Analyzing market “pain points” (problems) for each business unit (SOHO, ENBU, ISP) with further solutions proposals, monitoring and analyzing competitors’ marketing activities; analyzing treats and possible impact to TP-Link business from competitors’ activities.

- Organization of the development and key participation in the improvement of the Partner Portal; preparing, maintaining and managing marketing information available on Partner Portal; establishing and maintaining educational function.

- Social media management;

- Company local websites content management:

Keeping up-to date (general information, current model range, news, events, etc.); - Provision and organization of translations (product description, technology description,F.A.Q.) and adding them to the site;

- Local marketing materials creation and producing.

• Planning and implementing markketing strategy of the company aimed to fulfil sales strategy for all business units(agro, heavy machinery, construction machinery etc.)
• Handling digital communication in different channels(webpages, social media, YouTube)
• Development of various POS materials (catalogues, brochures, postcards etc.)
• Events organisation (exhibitions, conferences, open doors, client trips etc.
• Organizing of marketing campaigns, special offers
• Marketing reporting and communication regarding marketing activities
• Providing corporate branding and working with the brandbook
• Document flow control with partners and subcontractors.
• Participation in the Budgeting Process: Budget implementation and reporting
• Communication with business departments as for business needs in marketing support
• Controlling of branding & design: offices, fleet, work wear, corporate documents, POS-materials etc.
• Coordination of company’s call-center in order to increase customer loyalty and establish processes.

• Development and implementation of marketing and communication strategies.
• Research of the market, customer preferences, activity of competitors and their products, product positioning in relation to competitive products
• Management of the marketing department; distribution and assignment of tasks subordinates, control over their proper execution
• Organization of the development of POS materials, SMM activities, advertising campaigns and ensuring their compliance with the general marketing strategy of the company and concern
• Budgeting (planning, cost control, optimization)

• Organization and development of all marketing activities in Ukraine, Moldova, Georgia and Armenia
• Marketing services market research, selection of the effective channels for the advertising information distribution
• Direct brand advertising
• Competitors advertising activity monitoring
• Permanent monitoring, performance evaluation and development of own advertising tools and its optimization (media, IT, Web, Press)
• Planning and coordination of dealers marketing activities
• Planning execution and coordination of sales company marketing activities
• Managing demonstration team
• Planning and organization of field demonstration events, field days etc.
• Development of data services (databases, CRM Systems, etc.)
• Marketing administration (planning, budgeting, project support, documentation and reporting)

• Defining strategy and tactics in line with sales and communication objectives;
• Organizing and handling of different marketing and sales related projects;
• Building brand image within the scope of marketing and communication strategy set
• ATL/BTL activities elaboration, implementation and control;
• Providing dealerships with support regarding their local communication: offers, media materials to use, analyzing;
• Budgeting and budget optimizing;
• Orginizing national and regional activities within approved plan(exhibitions, dealers meetings, local demo-tours)
• PR support: internal and external communications, media handling
• Communication, promotional and media support of regional representatives all over Ukraine

• Developing\correcting Regional Marketing strategy for Ukrainian, Moldova and Georgian markets, concepts and tactics
• Preparation, coordination and implementation of advertising mediaplan for Ukrainian market.
• Organizing wave of brand research and analyzing results for further improvements
• Planning, revision and control over marketing related expenses; developing and optimizing budget
• Preparation, coordination and implementation of advertising materials production.
• OOH program management
• Internet campaign management (selecting platforms, localizing content, daily monitoring, reporting).
• Co-operating with media
• Supervision of TV advertising campaign according to agreed mediaplan.
• Regular competitors marketing activity monitoring, proposing necessary activities
• Opening and daily support of social networks accounts, communications with visitors, working with complaints and objections
• PR activities(corporate sponsorship, external and internal communications, special events management)
• Giving direction to the marketing department

Designing, implementing, and facilitating annual marketing strategies for the organization.

Supporting and facilitating development and execution of marketing plans.

Translating business department objectives and strategies to prepare brand portfolio objective, plans, strategies to facilitate the growth of business.

Developing marketing strategy depending on the knowledge of organizational policy, market nature.

Planning and administering the marketing operations budget of the organization.

Editing materials in accordance with specific customer on market requirement.

Developing promotional materials, which include marketing print and collateral copies.

Manage day-to-day activity with PR, press, and marketing communications agencies

Working with vendors and dealers network.

Supervising marketing managers, marketing assistant and communications manager.

Making hiring and staffing decisions within the marketing department.

Building and developing marketing team that is competent, dedicated, and efficient.

Assisting the sales department to meet its goals objectives.

• Developing and implementation of new design and style for store-chain, re-branding of existing stores and opening of new one.
• Developing and execution of the projects in the context of general marketing strategy (advertising campaigns and promo campaigns, indoor and outdoor advertising, media planning, handling communication with customers)
• Project maintenance: planning, coordination, budgeting, supervision, reporting, monitoring
• Participation in development and implementation of loyalty program
• Search of contractors for realization of the project and supervising their work
• Preparing of information requests and activity reports
• Benchmarking
• Competitors analysis

•Day-to-day communication with the clients;

•developing POS, TVC materials controlling their production;

•planning advertising and promotional campaigns(TV, OOH) and events(exibitions, corporate party, road show);

•preparing project timings and ensure deadlines are met;

•coordinating info and task exchange within the Agency's departments to fulfil assigned projects;

•preparing reports about advertising activities of the competitors; •preparing of information requests and reports (meeting, status, activity reports etc.).