Працював в 7 компаніях 8 років 8 місяців
Фінансові послуги, Освіта, IT - консалтинг / Послуги / Виробництво устаткування, Реклама та PR-послуги, Торгівля оптова / Дистрибуція / Імпорт-експорт, Промисловість та Виробництво
CMO, NDA Fintech Company Group (B2B/B2C), Ukraine/Europe
NDA Fintech Company Group
Фінансові послуги
1 рік 5 місяців
03.2023 - 08.2024
- Created and executed a comprehensive, data-driven marketing strategy that aligned with business objectives and drove growth across multiple markets.
- Managed and organized PR for large fintech events across 2-3 companies in the holding simultaneously.
- Developed and implemented an end-to-end marketing analytics system, delivering actionable insights to improve overall performance.
- SEO Optimization: Increased YoY lead generation by 143% through a content strategy based on HubSpot ABM and search optimization.
- PPC Optimization: Reduced lead generation costs by 35% YoY through semantic core optimization and leveraging additional channels like YouTube Ads and Facebook Ads.
- Supported the HR department by spearheading corporate marketing initiatives and organizing corporate events to boost employee engagement and employer branding.
Head of Marketing, EV private schools (Education/B2C)
EV private schools
Освіта
1 рік 3 місяці
10.2021 - 01.2023
- Successfully recruited and managed marketing and sales teams.
- Implemented a comprehensive market promotion and expansion strategy.-
- Developed and executed emergency marketing plans in challenging market conditions.
- Improved customer service through the implementation of a new Sales Methodology, CRM, and Loyalty Program.
- Successfully implemented new brand positioning, resulting in a significant increase in quality applications, contracts, and branch expansion.
CMO, NDA project (Fintech/Crypto Analytics B2B/B2C), Europe/Middle East
NDA project
IT - консалтинг / Послуги / Виробництво устаткування
1 рік 8 місяців
12.2020 - 08.2022
- Led team restructuring, optimizing salaries, and enhancing brand development.
- Created and implemented a successful strategy for product promotion in Tier 1 markets.
- Optimized traffic campaigns and improved omnichannel marketing performance.
- Planned and coordinated advertising budgets effectively.
- Oversaw the development of technical specifications for the platform and mobile application.
- Coordinated with contractors, opinion leaders, and managed online broadcasts and podcasts.
- Achieved over 10,000 user registrations within the initial three months while reducing marketing expenditures.
Head of Marketing, FINUNION LTD (Gambling B2B/B2C), CIS/Middle East
FINUNION LTD
IT - консалтинг / Послуги / Виробництво устаткування
2 роки 4 місяці
07.2019 - 11.2021
- Established and managed the marketing department, driving the company's brand strategy.
- Developed and executed the B2B marketing strategy, including participation in conferences and exhibitions.
- Successfully implemented a multichannel strategy for international market entry.
- Contributed to the development of B2C strategies for client companies.
- Analyzed and optimized traffic and advertising campaigns, resulting in a 370% increase in turnover and breakthrough recognition within one year.
Project Marketer/Head of SMM, SMILE-EXPO (B2B/Events), EMEA
Smile-Expo
Реклама та PR-послуги
1 рік 4 місяці
03.2018 - 07.2019
- Managed marketing teams, approved budgets, and devised project promotion strategies.
- Led successful marketing campaigns for 40+ exhibition projects worldwide.
- Developed brand promotion strategies across social networks, including trending platforms.
- Oversaw the creation of visual content and implemented new strategies.
- Managed advertising campaigns and accounts while studying consumer avatars.
Digital Marketer, LLC UKRTOYS (Distribution/B2B), Ukraine
LLC UKRTOYS
Торгівля оптова / Дистрибуція / Імпорт-експорт
1 рік 2 місяці
01.2017 - 03.2018
- Developed positioning and promotion concepts for online stores.
- Successfully planned and executed marketing strategies, collaborating with partner companies.
- Managed projects for online store development and promotion.
- Updated corporate style and developed brand books.
- Implemented and controlled SMM strategies, connected e-commerce tools, and reported on KPIs.
Digital Marketer, PJSC Metalyt (Foundry/B2B), Kirovohrad
PJSC Metalyt
Промисловість та Виробництво
1 рік 1 місяць
12.2015 - 01.2017
- Support of the corporate website
- Preparation for the opening of the enterprise (media coverage, preparation of press releases, placement of articles in specialized publications)
- Preparation for participation and attendance of foreign\ national exhibitions.
- Development of marketing strategies
- Research of potential markets
- Monitoring of competitors' marketing activities
Ключова інформація
- Digital marketing strategy
- Brand development and positioning
- Market expansion and promotion
- Team management and restructuring
- Advertising budget planning and coordination- CRM and ERP system implementation
- Social media management and strategy
- Traffic campaign optimization
- Project management
- Analytical skills
Навчався в 3 закладах
Центральноукраїнський національний технічний університет
Marketing and Economics
Кропивницький, 2025
Львівський національний університет імені Івана Франка
Правознавство
Львов, 2017
Кировоградский Национальный Технический Универститет
Технологии и Оборудование Литейных Цехов
Кропивницкий (Кировоград), 2014
Володіє мовами
Англійська
поглиблений
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Російська
вільно
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Українська
рідна
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Додаткова інформація
Особисті якості
- Fun at the parties
Daniel
Daniel
CMO/ Marketing director
Київ
Активно шукає роботу
повна зайнятість, неповна зайнятість
Характер роботи: віддалена робота, гібридна, в офісі/на місці
Оновлено 3 дні тому