Працював в 7 компаніях   8 років 8 місяців

Фінансові послуги, Освіта, IT - консалтинг / Послуги / Виробництво устаткування, Реклама та PR-послуги, Торгівля оптова / Дистрибуція / Імпорт-експорт, Промисловість та Виробництво

CMO, NDA Fintech Company Group (B2B/B2C), Ukraine/Europe

NDA Fintech Company Group

Фінансові послуги

1 рік 5 місяців

03.2023 - 08.2024

  • Created and executed a comprehensive, data-driven marketing strategy that aligned with business objectives and drove growth across multiple markets.
  • Managed and organized PR for large fintech events across 2-3 companies in the holding simultaneously.
  • Developed and implemented an end-to-end marketing analytics system, delivering actionable insights to improve overall performance.
  • SEO Optimization: Increased YoY lead generation by 143% through a content strategy based on HubSpot ABM and search optimization.
  • PPC Optimization: Reduced lead generation costs by 35% YoY through semantic core optimization and leveraging additional channels like YouTube Ads and Facebook Ads.
  • Supported the HR department by spearheading corporate marketing initiatives and organizing corporate events to boost employee engagement and employer branding.

Head of Marketing, EV private schools (Education/B2C)

EV private schools

Освіта

1 рік 3 місяці

10.2021 - 01.2023

  • Successfully recruited and managed marketing and sales teams.
  • Implemented a comprehensive market promotion and expansion strategy.-
  • Developed and executed emergency marketing plans in challenging market conditions.
  • Improved customer service through the implementation of a new Sales Methodology, CRM, and Loyalty Program.
  • Successfully implemented new brand positioning, resulting in a significant increase in quality applications, contracts, and branch expansion.

CMO, NDA project (Fintech/Crypto Analytics B2B/B2C), Europe/Middle East

NDA project

IT - консалтинг / Послуги / Виробництво устаткування

1 рік 8 місяців

12.2020 - 08.2022

  • Led team restructuring, optimizing salaries, and enhancing brand development.
  • Created and implemented a successful strategy for product promotion in Tier 1 markets.
  • Optimized traffic campaigns and improved omnichannel marketing performance.
  • Planned and coordinated advertising budgets effectively.
  • Oversaw the development of technical specifications for the platform and mobile application.
  • Coordinated with contractors, opinion leaders, and managed online broadcasts and podcasts.
  • Achieved over 10,000 user registrations within the initial three months while reducing marketing expenditures.

Head of Marketing, FINUNION LTD (Gambling B2B/B2C), CIS/Middle East

FINUNION LTD

IT - консалтинг / Послуги / Виробництво устаткування

2 роки 4 місяці

07.2019 - 11.2021

  • Established and managed the marketing department, driving the company's brand strategy.
  • Developed and executed the B2B marketing strategy, including participation in conferences and exhibitions.
  • Successfully implemented a multichannel strategy for international market entry.
  • Contributed to the development of B2C strategies for client companies.
  • Analyzed and optimized traffic and advertising campaigns, resulting in a 370% increase in turnover and breakthrough recognition within one year.

Project Marketer/Head of SMM, SMILE-EXPO (B2B/Events), EMEA

Smile-Expo

Реклама та PR-послуги

1 рік 4 місяці

03.2018 - 07.2019

  • Managed marketing teams, approved budgets, and devised project promotion strategies.
  • Led successful marketing campaigns for 40+ exhibition projects worldwide.
  • Developed brand promotion strategies across social networks, including trending platforms.
  • Oversaw the creation of visual content and implemented new strategies.
  • Managed advertising campaigns and accounts while studying consumer avatars.

Digital Marketer, LLC UKRTOYS (Distribution/B2B), Ukraine

LLC UKRTOYS

Торгівля оптова / Дистрибуція / Імпорт-експорт

1 рік 2 місяці

01.2017 - 03.2018

  • Developed positioning and promotion concepts for online stores.
  • Successfully planned and executed marketing strategies, collaborating with partner companies.
  • Managed projects for online store development and promotion.
  • Updated corporate style and developed brand books.
  • Implemented and controlled SMM strategies, connected e-commerce tools, and reported on KPIs.

Digital Marketer, PJSC Metalyt (Foundry/B2B), Kirovohrad

PJSC Metalyt

Промисловість та Виробництво

1 рік 1 місяць

12.2015 - 01.2017

  • Support of the corporate website
  • Preparation for the opening of the enterprise (media coverage, preparation of press releases, placement of articles in specialized publications)
  • Preparation for participation and attendance of foreign\ national exhibitions.
  • Development of marketing strategies
  • Research of potential markets
  • Monitoring of competitors' marketing activities

Ключова інформація

  • Digital marketing strategy
  • Brand development and positioning
  • Market expansion and promotion
  • Team management and restructuring
  • Advertising budget planning and coordination- CRM and ERP system implementation
  • Social media management and strategy
  • Traffic campaign optimization
  • Project management
  • Analytical skills

Навчався в 3 закладах

Центральноукраїнський національний технічний університет

Marketing and Economics

Кропивницький, 2025

Львівський національний університет імені Івана Франка

Правознавство

Львов, 2017

Кировоградский Национальный Технический Универститет

Технологии и Оборудование Литейных Цехов

Кропивницкий (Кировоград), 2014

Володіє мовами

Англійська

поглиблений

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Російська

вільно

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Українська

рідна

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Додаткова інформація

Особисті якості

  • Fun at the parties

Daniel

CMO/ Marketing director

Київ

3 500 $

32 роки

Активно шукає роботу

повна зайнятість, неповна зайнятість

Характер роботи: віддалена робота, гібридна, в офісі/на місці

Оновлено 2 дні тому