Работал в 7 компаниях 8 лет 8 месяцев
Финансовые услуги, Образование, IT-консалтинг / Услуги / Производство оборудования, Реклама / Маркетинг / PR-услуги, Торговля оптовая / Дистрибуция / Импорт-экспорт, Промышленность и Производство
CMO, NDA Fintech Company Group (B2B/B2C), Ukraine/Europe
NDA Fintech Company Group
Финансовые услуги
1 год 5 месяцев
03.2023 - 08.2024
- Created and executed a comprehensive, data-driven marketing strategy that aligned with business objectives and drove growth across multiple markets.
- Managed and organized PR for large fintech events across 2-3 companies in the holding simultaneously.
- Developed and implemented an end-to-end marketing analytics system, delivering actionable insights to improve overall performance.
- SEO Optimization: Increased YoY lead generation by 143% through a content strategy based on HubSpot ABM and search optimization.
- PPC Optimization: Reduced lead generation costs by 35% YoY through semantic core optimization and leveraging additional channels like YouTube Ads and Facebook Ads.
- Supported the HR department by spearheading corporate marketing initiatives and organizing corporate events to boost employee engagement and employer branding.
Head of Marketing, EV private schools (Education/B2C)
EV private schools
Образование
1 год 3 месяца
10.2021 - 01.2023
- Successfully recruited and managed marketing and sales teams.
- Implemented a comprehensive market promotion and expansion strategy.-
- Developed and executed emergency marketing plans in challenging market conditions.
- Improved customer service through the implementation of a new Sales Methodology, CRM, and Loyalty Program.
- Successfully implemented new brand positioning, resulting in a significant increase in quality applications, contracts, and branch expansion.
CMO, NDA project (Fintech/Crypto Analytics B2B/B2C), Europe/Middle East
NDA project
IT-консалтинг / Услуги / Производство оборудования
1 год 8 месяцев
12.2020 - 08.2022
- Led team restructuring, optimizing salaries, and enhancing brand development.
- Created and implemented a successful strategy for product promotion in Tier 1 markets.
- Optimized traffic campaigns and improved omnichannel marketing performance.
- Planned and coordinated advertising budgets effectively.
- Oversaw the development of technical specifications for the platform and mobile application.
- Coordinated with contractors, opinion leaders, and managed online broadcasts and podcasts.
- Achieved over 10,000 user registrations within the initial three months while reducing marketing expenditures.
Head of Marketing, FINUNION LTD (Gambling B2B/B2C), CIS/Middle East
FINUNION LTD
IT-консалтинг / Услуги / Производство оборудования
2 года 4 месяца
07.2019 - 11.2021
- Established and managed the marketing department, driving the company's brand strategy.
- Developed and executed the B2B marketing strategy, including participation in conferences and exhibitions.
- Successfully implemented a multichannel strategy for international market entry.
- Contributed to the development of B2C strategies for client companies.
- Analyzed and optimized traffic and advertising campaigns, resulting in a 370% increase in turnover and breakthrough recognition within one year.
Project Marketer/Head of SMM, SMILE-EXPO (B2B/Events), EMEA
Smile-Expo
Реклама / Маркетинг / PR-услуги
1 год 4 месяца
03.2018 - 07.2019
- Managed marketing teams, approved budgets, and devised project promotion strategies.
- Led successful marketing campaigns for 40+ exhibition projects worldwide.
- Developed brand promotion strategies across social networks, including trending platforms.
- Oversaw the creation of visual content and implemented new strategies.
- Managed advertising campaigns and accounts while studying consumer avatars.
Digital Marketer, LLC UKRTOYS (Distribution/B2B), Ukraine
LLC UKRTOYS
Торговля оптовая / Дистрибуция / Импорт-экспорт
1 год 2 месяца
01.2017 - 03.2018
- Developed positioning and promotion concepts for online stores.
- Successfully planned and executed marketing strategies, collaborating with partner companies.
- Managed projects for online store development and promotion.
- Updated corporate style and developed brand books.
- Implemented and controlled SMM strategies, connected e-commerce tools, and reported on KPIs.
Digital Marketer, PJSC Metalyt (Foundry/B2B), Kirovohrad
PJSC Metalyt
Промышленность и Производство
1 год 1 месяц
12.2015 - 01.2017
- Support of the corporate website
- Preparation for the opening of the enterprise (media coverage, preparation of press releases, placement of articles in specialized publications)
- Preparation for participation and attendance of foreign\ national exhibitions.
- Development of marketing strategies
- Research of potential markets
- Monitoring of competitors' marketing activities
Ключевая информация
- Digital marketing strategy
- Brand development and positioning
- Market expansion and promotion
- Team management and restructuring
- Advertising budget planning and coordination- CRM and ERP system implementation
- Social media management and strategy
- Traffic campaign optimization
- Project management
- Analytical skills
Учился в 3 заведениях
Центральноукраїнський національний технічний університет
Marketing and Economics
Кропивницький, 2025
Львівський національний університет імені Івана Франка
Правознавство
Львов, 2017
Кировоградский Национальный Технический Универститет
Технологии и Оборудование Литейных Цехов
Кропивницкий (Кировоград), 2014
Владеет языками
Английский
продвинутый
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Русский
свободно
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Украинский
родной
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Дополнительная информация
Особисті якості
- Fun at the parties
Daniel
Daniel
CMO/ Marketing director
Киев
Активно ищет работу
полная занятость, неполная занятость
Характер работы: удаленная работа, гибридная, в офисе/на месте
Обновлено 3 дня назад