Global marketing (PL, CZ, RO, MD, UA, KZ, EE, LT, LV, HU, SVK)

Marketing teams management

Strategy and budget development

Subcontractors management

Building marketing teams

Brand building

E-commerce

Media buying management - online and offline

PR, event and SMM management

Influence marketing

Marketing research expertise

OPPO Authorized exclusive distributor in Ukraine. OPPO is in TOP-5 world's most popular smartphone players.

Managing of marketing department including brand development, pr, digital, media advertising, special projects for OPPO brand growth and company's products: smartphones, IoT in Ukraine.

Formed the marketing department from scratch as well. Marketing management includes co-marketing department, PR department, creative and design, smm and digital, as well as a number of external contracting agencies to fulfill the company's marketing goals - advertising and creative agencies, influencer marketing agencies, PR agency.

The last phase was the creation of e-commerce project in 2021 including website development, sales, website operation and communication strategy, CRM and customer relations.

The marketing department works in an automated and structural way, through a system for setting and monitoring tasks. The department also works within the framework of annual targets - KPIs - both at the local level and at the global level.

Launched ATL activities - outdoor advertising, advertising in the metro, advertising in the store and in the shopping and entertainment center.

Implemented several brand integrations in working with opinion leaders, bloggers, celebrities.

Also was responsible for PR operations supervision, goals and KPIs in PR.

All above was also defined by designed annual budget by me and agreed with head office and local CEO.

Department efficiency: personal one-on-one meetings with each employee with feedback and expectations, a monthly KPI system and motivation.

PlayStation and Xbox reseller GameShop aims to unite all Ukrainian and CIS video-gamers and give best product and service to our customers.

I'm responsible for Development and implementation of marketing strategy - for Sony Playstation, Xbox and Nintendo game consoles, video games and accessories, including development of new communication channels (YouTube (video production and promotion, IGTV and telegram channel, video-advertising production and promotion).

Development of new company products with bigger margin within developed annual marketing strategy;

Marketing budget planning and effective budget distribution;

Monthly and every day goals (KPI) achievement;

Control of day-to-day marketing activities: analysis and monitoring of stocks and online ads redistribution.

Retail store unit marketing maintenance.

Management of all subordinated teams: cpc- and online analytics team, smm-team, email-marketing team, SEO-team, e-commerce team, graphic and video design team, copywriter, plus all subcontractor are subordinated to CMO.

Development and implementation of KPI and motivation systems for each team member.

CMO is subordinated to CEO.

Strategy and tactics: strategy development of smartphones brands, tactical planning realization and budgeting

Current brands in portfolio: development and realization of promotion according to sales plans, design of visuals and budgeting online and offline campaigns, tight cooperation with worlds-known vendors on launches of co-marketing activities

New brands launch and development

Development and implementation of the strategy for new brands on the Ukrainian market, cooperation with vendor, visual and text advertising content development, digital strategy, outdoor-campaign, instore-activities, commercial mechanics to reach sales targets.

Creative department management:

Setting objective for creative artwork, production and launch of advertising content

Cooperation with marketing creative department, video-production:

Setting objectives to create (adopt) ad content (banners, adsvideo-clips, OOH visuals), approvals, control of execution.

Digital promo and traffic

Planning of digital campaigns with online-promo department, traffic planning for every separate product, control of traffic targets, defining of channel effectiveness during the campaign, rearrange of resources to more effective traffic channels.

Offline activities

In-store communication. Cooperation with merchandizing department to promote brands in every store according to shelves and sq.m capacity.

OOH - budgeting and approval the effective OOH list for brand awareness growth, as well as branding on-store fasades.

PR communication

PR-department cooperation

PR-strategy for brand development (media-planning, press-releases, smm, online-activations, competition and quizzes).

External pr-agencies cooperation (non-standart pr-activities and sponsorships)

Event-activities: press-events and new models launch organizations.

Youtube-videoreviews

Responsible for marketing communications, including offline and online company presence.

Launched online advertising in social networks and CPA-networks also within developed marketing plan (google, facebook, vk (before restriction), instagram), strong google analytics and googleadwords skills.

Conducted first Ukrainian research in local tourism in two stages (FGD and quantitative stage as online survey).

Developed and launched PR-strategy on a free-posting base. As a result first release was posted by leading Ukrainian online media for no charge.

I am also responsible for marketing of a new opened branch in Krarkiv in 2017: creating communication strategy for offline and online presence at new location, cooperation with all parties (designers, advertisers, copywriter, etc).

Developed and implemented income tourists flow strategy (product, website content, Smm, cooperation with foreign partners).

I developed and launched evaluation and improving system for sales department to improve sales and customer retention (tests, KPI-tracking system, call-evaluation).

I'm also responsible for customer feedback (collecting customers' comments and feedback online), reacting on their feedback, compensations and customer retention.

I launched ip-telephone service in company, connected it with database, including personnel introduction and mastering the marketing tool by sales department.

Timeshare place for freelancers in downtown of Kyiv city.

Responsible for all marketing activities, promotion and development of the timeshare place.

Arrangement of shooting and filming work for advertising, artwork negotiation, composing of agreements, production of commercial proposals (.pptx, .pdf, .docx), client database maintaining.

Client relationships and negotiations, TV-, web- and printed advertising sales (cold calls, mailing, meetings with clients)/

Sponsorship programs management: collecting appropriate companies for the sponsorship program of Zagranitsa Discount Card (Top world's and local brands)

I was also responsible for creating content of commercial articles in printed and online media.

Work in a multinational environment. Work language - English.

Preparation and conduction qualitative and quantitative research projects (FGD, F2F, CATI, PDC), field work over the country, cooperation and communications with all subcontractors, staff recruitment for the projects, timely submission of the report to client-company.

Client database maintaining, cold calling, making appointments with clients, presentation of company and services, analysis of competitors at research market, document circulation.

Search of information on internet-media including social networks and video portals, composing informational profiles on specific political persons, evaluation of persons' activities according to the procedure, qualitative and quantitative data analysis, timely reporting.

Promoting and presenting the company's services, searching for clients and attracting cooperation, working with clients and the service department to create information product structures (including media types, keywords and search phrases), setting tasks for the analytical department to produce a media monitoring product and analytical reports , preparation of video reports, control of work performance and deadlines.

Management of the department which serviced company-client with media monitoring reports: media monitoring of client's assets, monitoring of company's speakers, monitoring of the parent structure, monitoring of client's projects and partners, monitoring of company's core business; daily provision with analytical documents included numbers of client's mentions, tonality of mentions and other media indicators; communication with corporate communication manager from the client's side, daily maintenance of client-company's corporate news site via automatic database; monthly media audit providing of client's activity and other market players: summaries, quantitative and qualitative indicators of media field, comparative characteristics of media mentions by type of media, tonality; TOP-management mentions' review.

Kyiv, «Cominform»

Analyst of automobile companies (March 2007 - November 2008)

Automobile companies' activity research, research of marketing activity, newspaper advertisement activity research, monitoring of company's product range, price propositions, monitoring of displaying the loyalty to customers. Weekly and monthly reporting.

Media analysis, database maintenance, output of information as a press clipping, monitoring.