our little project - Alias via marketing.
https://www.instagram.com/marketium_game
• New product development and production (board game)
• Product KPI planning and sales forecast
• Planning marketing project budgets, working with PNL
• Negotiating with partners
financial Accounting
• CMO-role, managing SMM-manager and targeting-manager, marketing collaborations^ participating in offline-conferences

• Oversee marketing department (10+ specialists: PM, copywriters, designers, ppc-team etc)
• Coordinated the activities via different marketing-funnels (performance, educational, community ets)
• Design and implement internal workflows to progress leads through the funnel, ensure optimal flow and a smooth hand-off to Sales
• In collaboration with the sales team, design and implement the sales funnel
• Develop and maintain Marketing Dashboards and reports to support continuous improvement
• Establish individual team member’s goals and objectives via marketing funnel ang SQL
• Hold the team accountable and track results against agreed-upon goals
• Oversee all marketing campaigns and initiatives, including performance, SMM, email marketing, events, and PR;
• Manage the marketing budget and allocate resources to maximize results;
• Build partners ecosystem and maintain relationships with key stakeholders, including customers, partners;
• Oversee content creation and distribution by providing strategic direction;
• Establish and expand partnerships with online media;
• Increase conversion rate from website users to paid customers;
• Cooperate with the Product Team to ensure product-market fit/ with the Technical department to integrate necessary marketing tools;
• Cooperate with the Sales department to improve the conversion rate at each stage of the sales pipeline;
• Meet planned KPIs and improve key metrics: CAC, ROMI, LTV;
• Oversee PR-activities in Ukraine
Key achievements:
• Increased SQL-level up to 17% in Ukraine
• Launched marketing funnels and community in Kazakhstan
• Created tracking system of all marketing funnels
• Created inhouse workflow with marketing team (operations)

• Сreation of business processes and work regulations within the team, interaction between departments
• Сreating and describing a product matrix
• Product KPI planning
• Taking part in strategic and marketing planning
• Creating Landing Page, working with copywriters and designers

• New product development
• Product KPI planning and sales forecast
• Planning marketing project budgets, working with PNL
• Negotiating with partners
• Market analyzing and monitoring competitors
• Taking part in strategic and marketing planning
• Organizing events inside\ outside of Ukraine
• Creating new sales digital funnels
• Working with copywriters and designers, creating LP, POSm etc
• Developing users online-platform for education
• Working with Sales Department, creating conversations scripts
Key achievements:
• Launched new product to market with ensuring a record level of sales (average check)
• Increased NPS by 20%

• Building and training the team
• Recruiting and interviewing new members for team (about 10 new members)
• Planning of P&L of department
• Launching marketing initiatives on the local market (with achieving of main KPI’s)
• Planning marketing project budgets
Realizing campaigns with creative group (strategists, designers, copywriting)
• Close cooperation with other departments and contractors (CRM, Database etc)
• Developing marketing materials in line with target groups and approving strategy
• Organizing events and conferences
• Preparing documentation for tenders
• Planning budgets and managing documentation
• Co-working with creative group: strategists, designers, copywriting
• Working with state bodies (Ministry of Education and Science)
• Cooperating with logistic contractors, printing houses
• Realizing PR-activities (regional press, web resources, magazines)
• Preparing reports for projects

• Planning and realizing promo activities
• Organizing and conducting seminars, conferences, trainings and workshops for B2B (agencies and partners)
• Presenting products for B2B, participating in exhibitions (UIIT)
• Working with partners in touristic segment, preparing co-branding activations
• Analyzing and segmenting Data Base (B2C)
• Building email-campaigns for B2B and B2C, developing trigger communications
• Creating POS-materials: developing text and working with designers
• Working with international partners
• Participating in the planning of tours and routes
Key achievements:
• re-organized system of email-communication, achieved a record open rate 30%
• increased 2,5 times the sales of travel agencies (TOP networks)