BMED (https://bmed.pro)

• Management and coordination of marketing work in more than 16 markets in EMEA;Management of a team of 15-20 specialists;Developing and achieving the company's strategy in each market;Communication with U.S. partners about marketing and brand development;Implementing global objectives and achieving goals across all areas of offline and online marketing.

Head of digital marketing in Akvilon Group (akvilon.ua) и Head of Project in "Vse prosto" (https://vseprosto.ua/)

Main achievements:

• Transformation of marketing from agencies to inhouse;Systematization of the department and ensuring effective work;Optimizing the work of the department as a whole and in each area of digital marketing;Development of marketing strategy and achievement of set goals.

• Development of marketing strategies for brands and businesses;
• PPC, lead generation;
• Project Management;
• Setting up and tracking analytics. Implementation of primary SEO optimization. Preparation of various types of reports;
• Coordination and work with design, production, development departments.

Achievements:

Led a marketing transformation that grew organic traffic by 77% YOY and increased customer conversions by 60%. Managed PPC campaigns across Google and Meta platforms, leading to a 65% improvement in ad performance and a 200% increase in lead generation

• Development of strategies for marketing activities and media planning;
• Analysis of projects and competitors, development of strategies for differentiating and bringing projects to digital;
• Development of portraits of the ideal customer (avatars), user journey and other things;
• PPC in Google Ads+Youtube (search, display, video, shopping, remarketing), Facebook+ Instagram, LinkedIn.
• Setting up and tracking analytics;
• Launch of training short videos for target audience;
• Consulting clients in the field of marketing, promotion, strategic planning and analytics;
• Coordination and control of the marketing department;
• Development and implementation of marketing sales funnels.

Achievements:

Setting up business analytics and reporting for clients

Increasing sales growth by more than 200%

Increase conversion rate from 6-8% to 15-20%

• Development of strategies for marketing activities;
• Work on the target audience, the portrait of the ideal customer, user journey and other.
• Establishment of productive work of the marketing department;
• Search and training of department employees;
• Control and formulation of technical specifications for copywriters, developers, designers, SMM-specialist, SEO-specialist, Internet marketer, video operator, agencies, etc.;
• Analysis of the market, competitors and the project;
• Advertising in Google Ads (search engine, CMS, remarketing). First only coordination, then full-fledged management.
• Advertising on Facebook and Instagram (targeting and retargeting)
• Web analytics (full analysis of all indicators by different analytics systems)
• SEO. First, the coordination of a specialist, and then the expansion of the query core, the preparation of technical specifications for improving internal optimization, link building and link building.
• SERM, coordination of work with reviews and recognition of the company;
• Launch and control of promotions, special offers;
• Assistance and coordination of site administration;
• Work with offline marketing: placement in print media, television.
• Launching advertising campaigns to attract cooperation;
• Assistance in organizing several additional projects;
• Reporting on all marketing processes

Achievements:

• Annual increase in organic traffic (for example, 2016 - 2017 growth by 401.58% 2017 - 2018 growth by 37.44%. Fresh data from the dates 01.10.18 - 25.2.19 with the same dates of the previous year shows an increase of 77.11%)
• Increase in the number of sales and project orders by 45-60%;
• Improve the efficiency of PPC advertising channels by 65-70%.
• Output of large layers of old and new keywords from top30 to top10, and from top10 to top3;
• Creation and coordination of new sections of services on the site and their further promotion;
• Organization and coordination of high-quality video content that helps in both direct and multi-channel conversions and sales;
• Introduction of various types of analysis and assistance in setting up some business processes.

Achievements:

• launching a new company on the market;
• increase in organic traffic from 0 to 5500 users per month;
• site conversion in 10-12%;
• creation of a stable flow of target customers and brand awareness;
• establishing contacts for cooperation with related companies.

Project work in the field of digital marketing.

In the list of projects:

• online store design lamps made of wood "Svitlo";
• website of honey exporter to Europe and USA "Caravan Trade";
• Internet shop selling tires "Alloshina"
• website of photographer Olesya Dyatlova;
• online flower shop "Opera fleurs"
• gaming theme - Internet Marketing Specialist at ELYLAND Investment Company Limited

Achievements:

• increase in traffic to the site by more than 6 times;
• increase in site conversion up to 20-24%;
• attraction of targeted leads;
• achievement of CTR on Adwords over 12%.
• increase in sales and brand awareness;
• displaying the common core of keywords in the TOP10 and the most relevant keywords in the TOP3.
• assistance in the development of the company.