Работал в 16 компаниях   13 лет 9 месяцев

Услуги для бизнеса - другое, IT-консалтинг / Услуги / Производство оборудования, Промышленность и Производство, Финансовые услуги, FMCG, Торговля оптовая / Дистрибуция / Импорт-экспорт, Энергетика и Энергоносители, Автомобильная промышленность и Автобизнес, Государственный сектор, Красота / Фитнес / Спорт, Телекоммуникации / Связь, АПК (Агропромышленный комплекс)

Head of marketing

Hicell Telecommunication

Услуги для бизнеса - другое

7 месяцев

09.2022 - 04.2023

Launched Hicell SaaS Platform

  • Created and approved core services based on stakeholder’s goals and market and competitors research

  • Developed, tested, and implemented user flows for each service? Led the development of the UX/UI for the personal account, collaborating with the programming team toensure successful implementation
  • Oversaw the creation and successful launch of the website, incl. development of structure and content
  • Developed and approved Go-to-Market strategy and Lead Generation plan

Marketing Manager

OMO Systems

IT-консалтинг / Услуги / Производство оборудования

3 месяца

02.2021 - 05.2021

The Scope:

  • Customer & Partners Development
  • Products Development
  • Business Planning
  • Marketing Planning
  • Lead Generation
  • Customer Acquisition
  • Team Management

Marketing Consultant

Rinsten

Промышленность и Производство

7 месяцев

07.2020 - 02.2021

  • Digital Marketing
  • Promo campaigns

CMO

WhalesHeaven

Финансовые услуги

2 месяца

07.2020 - 09.2020

  • Market research
  • Lead generation
  • Communities growth
  • Affiliate marketing

Marketing Head

TC "Technology Trade"

FMCG

10 месяцев

10.2018 - 08.2019

Launched TM EASY GRILL

www.easygrill.com.ua

  • made a Market research, Pricing and Sales forecast
  • developed (in coop. with agency) Brand identity, Packaging Design and Website
  • delivered Go to Market strategy

Brand manager

MAXUS International Corp.

Торговля оптовая / Дистрибуция / Импорт-экспорт

1 год 1 месяц

06.2017 - 07.2018

Developed a brand strategy for a new market

  • Determined the potential of the market
  • Made a competitive analysis
  • Developed a business idea
  • Defined the mission, vision, values of the Brand
  • Defined the TA, developed a product platform, pricing, marketing mix with target brand profitability

Launched 6 new SKUs within the existing product category

  • Defined the parameters of the new SKUs based on market analysis and consumer preferences
  • Developed a brief for product managers and designers
  • Developed a marketing mix
  • Developed and coordinated a pricing policy with target brand profitability
  • Compiled a sales plan for a new product range

Other skills and responsibilities

Managing the brand's product portfolio

Partial management of P&L

Stock management

Initiation, development and monitoring of trade marketing activities

Negotiations with suppliers

Negotiations with trade networks and distributors

Marketing manager (outsource)

RPRI Group

Энергетика и Энергоносители

1 год 1 месяц

10.2016 - 11.2017

  • Development of basic services portfolio (EPC, Engineering, Procurement, Construction, Service)
  • Development of investment product (business model development, KPI's calculation: ROI, NPV, IRR, PP)
  • Logo and corporate style development
  • Corporate website development
  • Market research
  • Action plan making
  • Budgeting
  • POSM production

B2B marketing manager

IDS AQUA SERVICE

Торговля оптовая / Дистрибуция / Импорт-экспорт

1 год

08.2015 - 08.2016

  • Developed and prepared to start the coffee machines rent service (concept developing, suppliers and partners searching, planning, setting goals for the IT department, ROI calculating)
  • Launching new clients attraction programs (concept, KPI's & reports developing, setting goals for the IT department, Internet promotion planning)
  • Sales promotion (joint activities with supplier, concept developing, information support and promotion, control);
  • Increased coffee sales by 478 %;
  • Goods assortment management;
  • Negotiation with suppliers and retailers (Lavazza, Nestle, WOG, Metro)
  • Production (POSM, branded clothing, promo equipment, vehicles branding);
  • Budgeting

Market research manager

УГМК / Украинская Горно-Металлургическая Компания

Торговля оптовая / Дистрибуция / Импорт-экспорт

1 год 4 месяца

01.2014 - 05.2015

  • Analyzing Ukrainian market of rolled metal (total metal-roll consumption in Ukraine, regional structure of metal-roll consumption, assortment structure of consumption, competitors analysis, price analysis);
  • Analyzing KPI's (average income, purchase frequency, number of costumers, churn, conversion rate);
  • Analyzing customer database (ABC-, XYZ-, RFM-analysis);
  • Forecasting (consumption forecast, sales forecast, price forecast);

Marketing specialist

Эксист Автомотив

Автомобильная промышленность и Автобизнес

8 месяцев

04.2013 - 12.2013

  • Developed and implemented customer loyalty programs (local and in joint partnership);
  • Data mining (ABC analysis, RFM analysis, forecasting);
  • Planned and launched BTL activities;
  • Researched and analyzed Ukrainian market of spare parts;

Market research manager

State institute of complex technique-economical researches (project job)

Государственный сектор

3 месяца

06.2012 - 09.2012

  • Researched Ukrainian market of military equipment and components;
  • Researched foreign markets of military equipment and components;

Freelancer

Freelancer

Красота / Фитнес / Спорт

4 месяца

01.2012 - 05.2012

  • sporting goods market research (bicycles and accessories)

Сustomers retention specialist (churn management team)

Воля

Телекоммуникации / Связь

3 месяца

10.2011 - 01.2012

  • Presented proposals of development and maintenance of the subscribers retention program;
  • Presented proposals of the subscribers loyalty program;
  • Analyzed subscribers behavior and forecasted churn;
  • Organized information support of existing customers for increase retention and customers activity;

Market research manager (03.2011 – 08.2011 – as a freelancer)

АМАКО Україна, ТОВ

АПК (Агропромышленный комплекс)

2 года 3 месяца

05.2009 - 08.2011

  • Analyzed import of agricultural machinery in Ukraine, Russia and Kazakhstan (six product groups);
  • Analyzed import of construction machinery in Ukraine (15 product groups);
  • Analyzed import analysis of commercial vehicles in Ukraine (vehicles and semitrailers. More than 15 product groups);
  • Developed and improved CRM tools;
  • Organized participation in exhibitions and other events;
  • Organized survey and subsequent analysis of data obtained at trade shows and other events;
  • Administrated and analyzed customer databases;
  • Researched and monitored agricultural machinery, construction machinery and commercial vehicles markets;
  • Reportage photography for exhibitions and other events;
  • Analyzed AMACO's advertising activity;
  • Analyzed competitors' advertising activity;
  • Made POS materials.

Loyalty programs specialist

ВиДи Автосити, ООО, Автомобильный городок

Автомобильная промышленность и Автобизнес

1 год 1 месяц

10.2007 - 11.2008

  • Administrated and analyzed existed loyalty programs;
  • Developed a new loyalty program and plan of its implementation at all dealerships;
  • Analyzed clients databases;
  • Researched competitors existed loyalty programs;
  • Developed content and interface of the information boxes;
  • Analyzed Ukrainian automobile market;
  • Participated in marketing plans preparation;

Junior specialist of the customer support service

Kyivstar / Киевстар

Телекоммуникации / Связь

1 год 7 месяцев

11.2004 - 06.2006

Ключевая информация

Product Marketer with over 12 years of marketing experience and over 7 years of product & projectmanagement experience.

Product creation, development, management & marketing are my passion and what I'm good at.

I possess an entrepreneurial and a technical mindset.

Areas of interest: Start-ups, IoT, Smart Home, Smart City, eCommerce, FinTech, Blockchain, SAAS, Consumer Electronics,Machine Learning, Big Data, AI, VR, AR, Telecommunications.

Учился в 1 заведении

National technical university of Ukraine «KPI»

industrial marketing, management and marketing

Kyiv, Ukraine, 2006

Владеет языками

Английский

выше среднего

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Русский

родной

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Украинский

родной

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Курсы, тренинги, сертификаты

Become a Product Marketing Manager | Product Management by Udemy

Other countries, 2020

Learn from an experienced Silicon Valley PMM with a top MBA

Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. 

  • Marketing strategy, tactics, and execution 

  • Interview skills to land a six-figure product marketing position

  • Day-to-day operational skills

  • Hard skills in quantitative marketing analytics and software

  • Soft skills to succeed in the office and get promoted

#product #marketing #strategy #promotion #launch #manager

Digital Product Management: Modern Fundamentals by University of Virginia

Other countries, 2020

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you'd talk to a customer somewhere in there and they'd tell you what features they wanted. But companies that manage product that way are dying.

Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It's not a simple job or an easy job, but it is a meaningful job where you'll be learning all the time. This course will help you along your learning journey and prepare you with the skil

Дополнительная информация

Computer skills:

  • Google Analytics
  • SimilarWeb
  • Serpstat
  • eSputnik
  • MS Excel
  • MS Access
  • MS PowerPoint
  • Trello

driving license

Cat. B

Andrii

Product Manager | Head of Marketing | Product Marketing Manager

Киев

Готов переехать: Другие страны

40 лет

Активно ищет работу

полная занятость, неполная занятость, проектная работа

Обновлено 4 дня назад