Launched Hicell SaaS Platform

• Created and approved core services based on stakeholder’s goals and market and competitors research
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• Developed, tested, and implemented user flows for each service? Led the development of the UX/UI for the personal account, collaborating with the programming team toensure successful implementation
• Oversaw the creation and successful launch of the website, incl. development of structure and content
• Developed and approved Go-to-Market strategy and Lead Generation plan

The Scope:

• Customer & Partners Development
• Products Development
• Business Planning
• Marketing Planning
• Lead Generation
• Customer Acquisition
• Team Management

• Digital Marketing

• Promo campaigns

• Market research

• Lead generation

• Communities growth

• Affiliate marketing

Launched TM EASY GRILL

www.easygrill.com.ua

• made a Market research, Pricing and Sales forecast
• developed (in coop. with agency) Brand identity, Packaging Design and Website
• delivered Go to Market strategy

Developed a brand strategy for a new market

• Determined the potential of the market
  
• Made a competitive analysis
  
• Developed a business idea
  
• Defined the mission, vision, values of the Brand
  
• Defined the TA, developed a product platform, pricing, marketing mix with target brand profitability
  

Launched 6 new SKUs within the existing product category

• Defined the parameters of the new SKUs based on market analysis and consumer preferences
  
• Developed a brief for product managers and designers
  
• Developed a marketing mix
  
• Developed and coordinated a pricing policy with target brand profitability
  
• Compiled a sales plan for a new product range

Other skills and responsibilities

Managing the brand's product portfolio

Partial management of P&L

Stock management

Initiation, development and monitoring of trade marketing activities

Negotiations with suppliers

Negotiations with trade networks and distributors

• Development of basic services portfolio (EPC, Engineering, Procurement, Construction, Service)
  
• Development of investment product (business model development, KPI's calculation: ROI, NPV, IRR, PP)
• Logo and corporate style development
• Corporate website development
• Market research
• Action plan making
• Budgeting
• POSM production
  

• Developed and prepared to start the coffee machines rent service (concept developing, suppliers and partners searching, planning, setting goals for the IT department, ROI calculating)
• Launching new clients attraction programs (concept, KPI's & reports developing, setting goals for the IT department, Internet promotion planning)
• Sales promotion (joint activities with supplier, concept developing, information support and promotion, control);
• Increased coffee sales by 478 %;
• Goods assortment management;
• Negotiation with suppliers and retailers (Lavazza, Nestle, WOG, Metro)
• Production (POSM, branded clothing, promo equipment, vehicles branding);
• Budgeting

• Analyzing Ukrainian market of rolled metal (total metal-roll consumption in Ukraine, regional structure of metal-roll consumption, assortment structure of consumption, competitors analysis, price analysis);
• Analyzing KPI's (average income, purchase frequency, number of costumers, churn, conversion rate);
• Analyzing customer database (ABC-, XYZ-, RFM-analysis);
• Forecasting (consumption forecast, sales forecast, price forecast);

• Developed and implemented customer loyalty programs (local and in joint partnership);
• Data mining (ABC analysis, RFM analysis, forecasting);
• Planned and launched BTL activities;
• Researched and analyzed Ukrainian market of spare parts;

• Researched Ukrainian market of military equipment and components;
• Researched foreign markets of military equipment and components;

• sporting goods market research (bicycles and accessories)

• Presented proposals of development and maintenance of the subscribers retention program;
• Presented proposals of the subscribers loyalty program;
• Analyzed subscribers behavior and forecasted churn;
• Organized information support of existing customers for increase retention and customers activity;

• Analyzed import of agricultural machinery in Ukraine, Russia and Kazakhstan (six product groups);
• Analyzed import of construction machinery in Ukraine (15 product groups);
• Analyzed import analysis of commercial vehicles in Ukraine (vehicles and semitrailers. More than 15 product groups);
• Developed and improved CRM tools;
• Organized participation in exhibitions and other events;
• Organized survey and subsequent analysis of data obtained at trade shows and other events;
• Administrated and analyzed customer databases;
• Researched and monitored agricultural machinery, construction machinery and commercial vehicles markets;
• Reportage photography for exhibitions and other events;
• Analyzed AMACO's advertising activity;
• Analyzed competitors' advertising activity;
• Made POS materials.

• Administrated and analyzed existed loyalty programs;
• Developed a new loyalty program and plan of its implementation at all dealerships;
• Analyzed clients databases;
• Researched competitors existed loyalty programs;
• Developed content and interface of the information boxes;
• Analyzed Ukrainian automobile market;
• Participated in marketing plans preparation;