• Built and scaled global B2B and B2B2C distribution network covering partners, affiliates, fintech platforms, travel services and corporate clients across multiple regions.
• Led commercial strategy for all products and channels, driving revenue growth through new partner acquisition, upsell models and geographic expansion.
• Negotiated and launched strategic partnerships with international platforms and enterprises, including long-term revenue-sharing and voucher-based distribution models.
• Designed and implemented scalable onboarding and partner management processes (pricing, dashboards, balance management, reporting, commissions).
• Built and managed Business Development & Sales team from scratch: structure, KPIs, hiring, coaching, performance management.
• Introduced data-driven sales management: revenue tracking, partner profitability analytics, funnel optimization, and cohort-based performance analysis.
• Optimized lead generation and affiliate tools, increasing partner activation and operational efficiency.
• Represented company at international exhibitions and industry events, building enterprise pipeline and brand presence.Worked directly with product, tech and finance teams to align commercial strategy with platform capabilities and monetization models.

Main responsibilities :

• Lead the Sales Team through the distribution of clear tasks and goals among its members.
• Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports
  
• Enlarge hotel's GOP by implementing strategies that keep balance between costs and income
• Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management.
• Explicate awareness and reputation of the company and the brand in the local community and international market.
• Generate and maintain major accounts and assigned segments through various sales activities (face to face sales calls, telephone calls, entertainment, sight inspections, etc.)
• Ensure thorough and complete coverage of sales team for a comprehensive client servicing, achieving targets and maximum productivity
• Set up all sales objectives, action plans and team's targets
• Ensure that selling strategies are adhered to during negotiations and maximizes up selling opportunities of sales team
• Review direct competition and ensure complete awareness by all sales team of competitor's activities at all times
• Consolidate month end sales report applicable information
• Involvement in budgeting and forecasting hotel revenue
• Actively participate in achieving hotel's budgets in rooms, M&E, total revenue.

Leading and supervising Meetings & Events team

Organizing the workflow and business processes within the MICE Department

Management of MICE projects

Main responsibilities:

• Expanding the relationships with existing corporate clients by continuously proposing solutions that meet their objectives
• Play an integral part in generating new sales that will turn into long-lasting relationships
• Involvement in formation of Food & Drinks cost and pricing strategies
• Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics

• Responsible for revenue generation, client relations, strategic direction, and project management; Mostly with MICE segment;
• Preparing event agreements, banquet event orders, presentations and RFP responses for the clients;
• Dealing with group request (negotiation, reservation, preparing group contract, collecting payment);
• Developing a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability;
• Creating strategies for the implementation of the business into new markets;
• Maintaining and developing relationships with existing customers via meetings, telephone calls and emails;
• Initiating business meetings with potential customers regarding future cooperation;
• Negotiating the terms of an agreement and closing sales;
• Gathering market and customer information and providing feedback on future buying trends;
• Representing of organization at trade exhibitions, events and demonstrations;
• Preparing monthly meeting & events forecast,budget.

• researching markets to identify opportunities for events;
• producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets);
• agreeing to and managing a budget;
• coordinating venue management, caterers, stand designers, contractors and equipment hire;
• organizing facilities for car parking, traffic control, security, first aid, hospitality and the media during events;
• planning room layouts and the entertainment program, scheduling workshops and demonstrations;
• coordinating staffing requirements and staff briefings;
• selling of the space to potential exhibitors/partners;
• preparing delegate packs and papers;
• cooperating with marketing and PR (and with all other involved service lines) to promote the event;
• liaising with clients and designers to create a brand for the event and organizing the production of tickets, posters, catalogs and sales brochures;
• coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly;
• post-event evaluation (including data entry and analysis and producing reports to Head Office).