Работала в 3 компаниях   6 лет 1 месяц

IT

Head of Marketing

Digital Samba

IT

2 года 3 месяца

01.2022 - 04.2024

Digital Samba is a video conferencing solution for meetings, education and app development. Digital Samba's customers include world-renowned companies like McDonald's, Deloitte, Ferrari, Raiffeisen Centrobank, American Express and more.

  • Developed and executed a comprehensive marketing strategy that increased website traffic by 3x YoY, resulting in an increased MRR by +486%.
  • Successfully relaunched the Digital Samba brand, website, and pricing strategy, resulting in increased brand recognition, improved churned customer re-activation, and revenue growth.
  • Led the successful launch of two new products at Digital Samba, expanding the company's product portfolio and increasing market share.

Chief Marketing Officer

EventsWallet

IT

7 месяцев

06.2021 - 01.2022

EventsWallet is an innovative B2B SaaS event platform for in-person, virtual, and hybrid events. Featured in world-class media such as Forbes, CNN, and TechCrunch.

  • Repositioned EventsWallet through a brand and website relaunch, resulting in a 40% increase in website traffic and lead generation.
  • Drove business growth and market share by developing and executing a market entry strategy that led to a 50% increase in sales revenue in new Asian markets.
  • Implemented a customer-focused growth strategy that increased customer retention rates by 35%, resulting in a more stable and profitable customer base.

Senior Marketing Manager

TurnKey Lender

IT

3 года 1 месяц

04.2018 - 05.2021

TurnKey Lender is a global ULM (Unified Lending Management) leader. The company serves corporate customers from 50+ countries. TurnKey Lender has 6 offices in the US, Europe and Asia.

  • Improved Turnkey Lender brand awareness by 520%;
  • Increased the amount of leads by 92% in 6 months (US) YoY;
  • Grew customers' geography from 20 to 50+ countries in 2 years.

Ключевая информация

  • Strategic & operational leader
  • Growth & product marketing expert
  • Demand and lead generation expert
  • Brand and positioning expert
  • Data & analytical expert

Училась в 1 заведении

Київський національний університет імені Тараса Шевченка

Економічний факультет

Київ, 2015

Владеет языками

Английский

свободно

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Курсы, тренинги, сертификаты

Reforge

2023

Growth Series, 2023 Marketing Automation, 2023

CIM | The Chartered Institute of Marketing

2021

Marketing Strategy, 2021

Дополнительная информация

Work experience

As a marketing professional with 8+ years of experience in the technology industry, I have a proven track record of delivering impactful results. With a strong focus on product, growth and brand marketing fields, I have developed and executed successful marketing strategies that contribute to business goals and drive revenue growth.

My marketing strategies encompass a blend of digital & offline channels such as ABM, SEO, PPC, SMM, email marketing, direct marketing, web analytics, PR, content marketing, and media buying etc, employing both B2C & B2B approaches.

With a deep understanding of tech industry best practices, strong leadership skills, certifications from Reforge and the Chartered Institute of Marketing, and a strategic mindset, I am committed to contributing to the success of marketing efforts in tech industry.

  • 11+ years in marketing
  • 8+ years in IT
  • 5+ years in management
  • Industries: Telecom, EventTech, FinTech, HRTech, IoT, CPaaS.
  • Target markets: USA, UK, Ukraine, Germany, Singapore etc.

Анна

CMO / Head of Marketing

Киев

170 000 грн.

31 год

полная занятость, неполная занятость, проектная работа

Характер работы: удаленная работа, гибридная

Обновлено 2 месяца назад