Работала в 9 компаниях 13 лет 5 месяцев
АПК (Агропромышленный комплекс), Реклама / Маркетинг / PR-услуги, Юридические услуги, Услуги для бизнеса - другое, Издательства и Полиграфия, Медиа / СМИ
Head of Marketing and Communications
SmartFarming
АПК (Агропромышленный комплекс)
4 года 4 месяца
07.2020 - по настоящее время
- Launch and coordination of the RebuildUA project (digitizing and analysis of destroyed settlements all over Ukraine). Communication with international partners, donors, media and communities on behalf of the project
- Marketing strategy development and implementation. Business analysis (10+ brands within the group)
- Marketing communications & PR
- Brand strategy development. Brand management
- Coordination of international partnerships. Introduction of AgTech innovations to the Ukrainian market, provision of marketing and operational support
- Project & operational management
- Digital marketing & analytics
- HR Brand strategy development. Internal communications. Development of personal brands
Marketing Manager
Freelance
Реклама / Маркетинг / PR-услуги
6 лет 3 месяца
08.2018 - по настоящее время
- Comprehensive marketing audit
- Development of marketing and communications strategies
- Content generation and management for the chosen communication channels
- Promotion of products and services (targeted advertising on Facebook, Instagram, Google Ads campaigns)
Marketing Communications Manager
INTEGRITES
Юридические услуги
1 год 10 месяцев
10.2018 - 08.2020
- Strategic planning
- Coordination of marketing communications
- Budgeting and reporting on KPIs
- Development and launch of marketing and advertising projects
- Brand management
- Event management
- Digital marketing
Brand Marketing Manager
Avgust
АПК (Агропромышленный комплекс)
6 месяцев
12.2018 - 06.2019
- Strategic planning, market data analysis
- Deploying marketing campaigns and their implementation
- Marketing communications (PR, content management, branding, event management)
- Digital marketing
- Measuring and reporting on the performance of marketing campaigns
- Building strategic relationships and partnership with key industry players, agencies and vendors
Marketing Communications Manager
LIGA:ZAKON
Услуги для бизнеса - другое
4 месяца
04.2018 - 08.2018
- Developing a system of communication with the company's clients by means of digital channels
- Preparing acquisition and retention strategies aimed at repeated purchases and improving conversion
Executive director, Brand Manager
UCAB Event
АПК (Агропромышленный комплекс)
2 года 3 месяца
01.2016 - 04.2018
- Developing brand marketing strategies
- Budgeting, financial planning
- Operational controls
- Coordination of brand and marketing communications (PR, content management, advertising, content management, partnerships)
- Digital marketing (email marketing, SMM, SEO)
- Event management
- Data analysis referring to defined campaign success metrics, reporting on KPIs
Marketing Specialist
Ukrainian Agribusiness Club (UCAB)
АПК (Агропромышленный комплекс)
2 года 4 месяца
09.2013 - 01.2016
- Developing marketing strategies
- PR. Media planning. Advertising
- Digital marketing (SEO, content management, email marketing, SMM)
- Preparation of marketing materials, landing pages, websites
- Maintaining and updating customer databases
- Data analysis, reporting on KPIs
Graphic Designer
Poligrand
Издательства и Полиграфия
1 год 5 месяцев
02.2011 - 07.2012
- Creative thinking
- Corporate design, web-design
- Conceptual development of advertising and souvenir production
- DTP
Editor
Media Point
Медиа / СМИ
7 месяцев
09.2008 - 04.2009
Drafting materials for newspaper columns and website, content management, editing, layout preparation
Ключевая информация
- Successful launch of several projects and their introduction on an international level
- Integration of sales, marketing and communications within a group of companies
- Ensuring substantial growth of brand awareness for several brands in 1 year
- Successful negotiations and sales of corporate services (B2B)
- Production of more than 80 corporate publications (analytical and image multipage editions)
- SMM strategy development; an increase in the number of subscribers on Facebook by 40%, engagement by 15%
- Implementation and automation of email marketing system (segmentation, setting up triggers, preparing templates)
- Planning and organization of more than 100 events (conferences, seminars, forums, club meetings)
Училась в 4 заведениях
Chartered Institute of Public Relations (CIPR)
Public Relations
London, 2024
Chartered Institute of Marketing (CIM)
Professional Marketing
Kiev, 2019
National Aviation University
Marketing specialist
Kyiv, 2015
National Aviation University
Computer science
Kyiv, 2010
Владеет языками
Английский
продвинутый
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
IELTS - 8.0
Курсы, тренинги, сертификаты
How to lead a team
Leadership and team management skills (UDEMY)
Marketing Director (ELVTR)
Building a marketing team, growth strategies and uncommon approaches to consumer marketing.
A course by Guilherme Miguel, Director of Consumer Marketing at LinkedIn
Project Management
Managing projects in IT (Google Academy)
Successful Negotiations
Negotiation and persuasion skills, delivering an argument, pitching ideas to investors and potential buyers (Coursera, University of Michigan)
Brand Underdog
By Superludi (Ivan Ignatov, Fedoriv Agency)
Not Only Magic (How to build a Lovemark)
Author's course by Lera Borodina (G.Bar, Ohmylook, Lavla)
Digital Marketing
By Superludi (Vladimir Galika, NGN Agency)
Дополнительная информация
Computer skills
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Flash, DreamWeaver)
- CMS Tilda, Joomla, Wordpress; HTML, CSS
- Google Analytics - middle level, 10 years of experience
- MailChimp, SendPulse (an other mailing tools) - expert, 9 years of experience
- Google Adwords - middle level, 9 years of experience
- Video, sound and graphic editors
- Digital competitive analysis tools (Plerdy, SimilarWeb, Looqme, etc.)
Personal information
A fast and eager learner, problem solver, team player, diligent, committed and loyal, able to work with large volumes of information, creative, focused on adding value and extra effort into every process and task, aspiring to exceed expectations.
Maryna
Maryna
Head of marketing
Киев
полная занятость
Обновлено 3 недели назад