Работала в 4 компаниях 16 лет 8 месяцев
Торговля оптовая / Дистрибуция / Импорт-экспорт, Торговля розничная / Retail, FMCG
Head of Marketing
IRIS
Торговля оптовая / Дистрибуция / Импорт-экспорт
2 года 5 месяцев
04.2022 - по настоящее время
- Development and implementation of marketing strategies and plans (B2B / B2C)
- Preparation and management marketing budget
- Research competitors' marketing practices, prices, assortment
- Setting, monitoring and reporting on team goals (SMM managers, Designers, Marketing Managers)
- Budgeting, analytics and reporting
- Development and implementation of promotions, promo plans
- Pricing
- Development and implementation of e-com strategy, work with SEO, Designer, PPC
- Leading product knowledge sessions for both external and internal audiences
- Visiting exhibitions and partner programs and conducting negotiations with partners
Head of Marketing and Sales
Beauty Service Ltd
Торговля розничная / Retail
6 лет 8 месяцев
12.2014 - 08.2021
Beauty Service Ltd: CUTME Studio beauty salon chain, e-shop beauty-service.com.ua and distribution of cosmetics all over Ukraine
- Beauty Salons CUTME Studio: financial analysis, marketing strategy development
- Beauty-service.com.ua and Hair.ua: site development, pricing, work with SEO, Designer, PPC, setting, developing and controlling of team (smm manager, operator, supplier, courier, marketing manager), achievement of financial KPi, financial reports
- Distribution: leading Key clients, communication with suppliers, reconciliation, financial obligations, legal issues, reportingTeam management: marketing managers, suppliers, sales, courier, call center
Project Manager
Henkel Ukraine / Хенкель Україна
FMCG
3 года 11 месяцев
12.2010 - 11.2014
- Development and adaptation of brand development strategies
- Management of product assortment
- Pricing
- Work with manufacturers and suppliers
- Introducing new products and brands to the market
- Participation in partner programs and industry exhibitions
- Providing recommendations on assortment, sales methods, incentives for B2B and B2C
- Development of Special Offers and Promotions
- Analysis of competitors
- Social Media Organization of Professional events, Incentive Trips for the team, Conferences, Trips for Clients
Supply chain manager
Henkel Ukraine / Хенкель Україна
FMCG
3 года 3 месяца
08.2007 - 11.2010
- Production planning/purchase of goods
- Customs clearance
- Control of warehouse stocks
- Communication with the warehouse
Ключевая информация
- Strong knowledge of marketing principles, strategies, and practices
- Ability to develop and implement marketing plans to achieve business goals
- Excellent communication and leadership skills
- Strong analytical skills and ability to interpret data
- Fluent English, basic knowledge of French
Училась в 1 заведении
UILM
прикладна лінгвістика - перекладач
Київ, 2006
Владеет языками
Английский
свободно
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Французский
ниже среднего
Olena
Olena
Head of marketing
Киев
Работает, но открыт для предложений
полная занятость, проектная работа
Характер работы: удаленная работа, гибридная, в офисе/на месте
Обновлено 4 недели назад