Hi! I'm a Senior-Level Marketing Executive and Brand Strategist with experience in well-known international and local companies. I have experience working in various industries such as Crypto, Betting, FinTech, Telecom, FMCG, Agro, Retail, Tourism. I'm focused about driving growth and creating value for businesses through effective marketing and strategic planning. I'm confident that my extensive experience in marketing, combined with my strategic and creative thinking, will allow me to make a valuable contribution to your business.

DEVELOPMENT AND IMPLEMENTATION OF GROWTH STRATEGY

• Research and market analyses to find opportunities for growth
• Develop and rollout of the Marketing strategy based on data, customer, and market insights
• Planning, execute and control the implementation of annual marketing plan
• Developing brand/ product portfolio objectives, plans and strategy
• Planning and administrating complex budget for Marketing operations

COMPANY'S PROFIT INCREASE

• Investigating industry trends and competition. Forecasting and budgeting
• Performing Company’s profitability analysis
• Improving efficiency, assisting in realization of Company's goals
• Implementing and managing organizational changes, strategic initiatives
• Sales volumes control and bottom-line KPIs

MARKET EXPANSION

• Setting up and expand relationship with the new partners/clients
• Launching campaigns for new markets, segments and audiences
• Creating and managing content marketing plans
• Developing and operating content strategy
• Managing social media and advertising campaigns
• Measuring and Tracking campaign progress and metrics

BUILD A STRONG MARKETING

• Recruit and develop a marketing team
• Leading, motivating, and guiding a team
• Bring on-board new marketing talents to deliver world-class performance
• Promoting teamwork within the company by maintaining a positive attitude
• Assign training to marketing team based on their development needs

Experience with global international and local umbrella brands. Brands that I've worked with:

• Ukraine - OTP bank, Katerina Vlasyuk (lawyer), Tourist Club (tourism), Molokia (dairy), Lactonia (dairy), Adama Ukraine (agro), TSUM (retail), Baristy (coffee), President (dairy), Galetto (confectionery), Ekolavka (retail), Illusion (coffee), Azmol (oils), Zhivchik, Starokievsky kvass, Carlsberg, Tuborg, Holsten, Obolon, Zibert, Hike.
• Uzbekistan - Tisco Orbita (retail, b2b)
• Kazakhstan - KEEP TALK (online service), Shymkent Brewery, Brewery No. 1, Arasan

COMPANY’ STRATEGIC DEVELOPMENT:

• Improving Company's efficiency, assisting in realization Company's mission and goals
• Implementing and managing organizational changes, strategic initiatives
• Performing Company’s profitability analysis
• Investigating industry trends and competition, marketing research, analytics, forecasts
• Board and management reports

MARKETING DEVELOPMENT AND BUDGETING:

• Planing, execute and control the implementation of annual marketing strategy
• Developing brand portfolio objectives, plans and strategy
• Planning and administrating complex budget for Marketing operations
• Supporting Marketing budgets

EXPORTED MARKETS DEVELOPMENT (CIS COUNTRIES):

• Leading all aspects of marketing planning, budgeting and reporting
• Setting up and expand relationship with the distributors

PARTNER WITH SALES:

• Developing brand portfolio plan into sales channels
• Forecasting and budgeting
• Sales volumes control and adjustment on a monthly basis

TEAM LEADING:

• Providing role model leadership, motivation and direction to the Team
• Maintaining a positive attitude that promoted teamwork within the Company and a favorable image of the Company
• Identify areas of development & assign trainings for individual employees in the Marketing Team

LEADING THE MARKETING FUNCTION:

• Driving and implementing overall marketing strategy for all Premium and Global Brands
• Global marketing strategy implementation on local market
• Developing and implement brand plans
• Value management and Profitability
• Collaborate with sales teams on brand initiatives
• Communicated with all stakeholders across the Group
• Team leading: develop and coach a marketing team

NEW PRODUCT DEVELOPMENT:

• Research and Market analyses
• Working collaboratively with Supply Chain on NDP
• Developing and implementation of launching strategy on market

EXPAND RELATIONSHIP WITH HORECA PARTNERS:

• Developing HoReCa segmentation to provide successful on-trade strategy
• Establishing brand portfolio, price, and assortment strategies for HoReCa
• On-trade marketing activation plan development and implementation