Работал в 5 компаниях   15 лет 8 месяцев

IT, Торговля оптовая / Дистрибуция / Импорт-экспорт, Услуги для бизнеса - другое, FMCG

CMO / AI Product Owner

BeUbicos

IT

2 года 4 месяца

04.2024 - по настоящее время

  • Designed/launched AI-powered MVPs using low-code tools for recruiting, analytics, and automation.
  • Integrated scalable AI architecture into core products, enabling rapid iteration.
  • Built lean GTM models driving $0 > 100+ qualified leads and successful pre-seed fundraising.
  • Prepared investor decks and advised founders on PMF validation and market entry.

Skills: AI/ML Strategy · Low-Code Development · Investor Relations · Lean Startup · SaaS GTM

Fractional CMO

Ferro

Торговля оптовая / Дистрибуция / Импорт-экспорт

4 года 7 месяцев

01.2022 - 07.2026

  • Built and scaled FERRO from startup to recognized Central Asian brand
  • Delivered 5x sales growth and significant profitability improvement
  • Led 50+ cross-functional team through innovation cycles and successful product launches
  • Advised C-suite on long-term growth strategy, marketing transformation, and scaling roadmaps

Skills: P&L Ownership · Team Scaling · Cross-functional Leadership · Strategic Planning · Market Expansion

Fractional CMO & Growth Consultant

Self-Employed

Услуги для бизнеса - другое

6 лет 3 месяца

10.2015 - 12.2021

  • Provided strategic CMO and growth consulting to companies across FMCG, retail, agro, and other sectors
  • Developed comprehensive marketing and communication strategies from ground up
  • Built and launched brands from zero to market (positioning, identity, GTM execution)
  • Helped businesses scale revenue, improve profitability, and establish sustainable marketing systems
  • Advised ownership and C-level on strategic planning and organizational transformation

Skills: Fractional Leadership · Strategic Consulting · Brand Architecture · Marketing Transformation · C-Level Advisory

Chief Marketing Officer

Obolon (BEVERAGES)

FMCG

2 года 8 месяцев

02.2013 - 09.2015

  • Developed and executed growth strategies by analyzing business performance and implementing profit-driving initiatives
  • Designed data-driven marketing strategies to maximize ROI and budget efficiency
  • Managed brand portfolio development and defined strategic growth directions
  • Expanded export operations across CIS markets through strategic partnerships and marketing initiatives
  • Built and led high-performing marketing team with cross-departmental collaboration focus

Skills: Marketing Strategy · Strategic Planning · Brand Development · Go-to-Market Strategy

Marketing Director (Licensed Brands)

PJSC Carlsberg Ukraine

FMCG

2 года 2 месяца

12.2010 - 01.2013

  • Led business growth initiatives that strengthened brand positioning and increased profitability
  • Developed marketing strategies based on market analysis and consumer behavior insights
  • Launched new products and managed end-to-end GTM strategies
  • Increased brand profitability through cost optimization and effective pricing models
  • Localized global marketing strategies for Ukrainian market, enhancing competitive positioning
  • Managed licensed brand portfolio ensuring strategic promotion and sustained growth

Skills: P&L Management · Premium Brands · Consumer Insights · Product Launch · International Marketing

Ключевая информация

CMO & Growth Leader helping founder-led and PE-backed companies turn ideas into profitable businesses: 5х profit growth, 20+ years in FMCG, B2B, SaaS, emerging markets.

  • 5? profit growth at FERRO: built Central Asia brand from $0 to top player.
  • Ex-CMO Carlsberg Ukraine: Led #1 premium portfolio, double-digit profitability.
  • GTM for BeUbicos AI: $0 > 100+ leads > Pre-Seed.
  • Delivered 58 marketing strategies for FMCG, B2B, tech companies.
  • Launched 42 communication strategies across offline/digital channels.
  • Built/repositioned 27 brands from scratch.
  • 23 years hands-on marketing leadership.

My executive stack

  • Go-to-market & market entry (B2B/B2C, new geographies)
  • Revenue/profit growth (P&L, unit economics, pricing)
  • Brand/portfolio strategy (positioning, innovation)
  • Sales/distribution (channels, export)
  • AI/automation growth levers
  • Product-market fit & MVP development

Учился в 1 заведении

National Technical University "Kiev Polytechnic Institute" (Ukraine, Kiev)

Master’s Degree in Management and Marketing

Kyiv, 2002

Владеет языками

Английский

выше среднего

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Испанский

базовый

Украинский

родной

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Oleksandr

CMO

Киев

180 000 грн

46 лет

Активно ищет работу

полная занятость, проектная работа

Характер работы: удаленная работа, гибридная, в офисе/на месте

Последняя активность 22 часа назад