Працював в 5 компаніях 15 років 9 місяців
IT, Торгівля оптова / Дистрибуція / Імпорт-експорт, Послуги для бізнесу - інше, FMCG
CMO / AI Product Owner
BeUbicos
IT
2 роки 5 місяців
04.2024 - до теперішнього часу
- Designed/launched AI-powered MVPs using low-code tools for recruiting, analytics, and automation.
- Integrated scalable AI architecture into core products, enabling rapid iteration.
- Built lean GTM models driving $0 > 100+ qualified leads and successful pre-seed fundraising.
- Prepared investor decks and advised founders on PMF validation and market entry.
Skills: AI/ML Strategy · Low-Code Development · Investor Relations · Lean Startup · SaaS GTM
Fractional CMO
Ferro
Торгівля оптова / Дистрибуція / Імпорт-експорт
4 роки 7 місяців
01.2022 - 07.2026
- Built and scaled FERRO from startup to recognized Central Asian brand
- Delivered 5x sales growth and significant profitability improvement
- Led 50+ cross-functional team through innovation cycles and successful product launches
- Advised C-suite on long-term growth strategy, marketing transformation, and scaling roadmaps
Skills: P&L Ownership · Team Scaling · Cross-functional Leadership · Strategic Planning · Market Expansion
Fractional CMO & Growth Consultant
Self-Employed
Послуги для бізнесу - інше
6 років 3 місяці
10.2015 - 12.2021
- Provided strategic CMO and growth consulting to companies across FMCG, retail, agro, and other sectors
- Developed comprehensive marketing and communication strategies from ground up
- Built and launched brands from zero to market (positioning, identity, GTM execution)
- Helped businesses scale revenue, improve profitability, and establish sustainable marketing systems
- Advised ownership and C-level on strategic planning and organizational transformation
Skills: Fractional Leadership · Strategic Consulting · Brand Architecture · Marketing Transformation · C-Level Advisory
Chief Marketing Officer
Obolon (BEVERAGES)
FMCG
2 роки 8 місяців
02.2013 - 09.2015
- Developed and executed growth strategies by analyzing business performance and implementing profit-driving initiatives
- Designed data-driven marketing strategies to maximize ROI and budget efficiency
- Managed brand portfolio development and defined strategic growth directions
- Expanded export operations across CIS markets through strategic partnerships and marketing initiatives
- Built and led high-performing marketing team with cross-departmental collaboration focus
Skills: Marketing Strategy · Strategic Planning · Brand Development · Go-to-Market Strategy
Marketing Director (Licensed Brands)
PJSC Carlsberg Ukraine
FMCG
2 роки 2 місяці
12.2010 - 01.2013
- Led business growth initiatives that strengthened brand positioning and increased profitability
- Developed marketing strategies based on market analysis and consumer behavior insights
- Launched new products and managed end-to-end GTM strategies
- Increased brand profitability through cost optimization and effective pricing models
- Localized global marketing strategies for Ukrainian market, enhancing competitive positioning
- Managed licensed brand portfolio ensuring strategic promotion and sustained growth
Skills: P&L Management · Premium Brands · Consumer Insights · Product Launch · International Marketing
Ключова інформація
CMO & Growth Leader helping founder-led and PE-backed companies turn ideas into profitable businesses: 5х profit growth, 20+ years in FMCG, B2B, SaaS, emerging markets.
- 5? profit growth at FERRO: built Central Asia brand from $0 to top player.
- Ex-CMO Carlsberg Ukraine: Led #1 premium portfolio, double-digit profitability.
- GTM for BeUbicos AI: $0 > 100+ leads > Pre-Seed.
- Delivered 58 marketing strategies for FMCG, B2B, tech companies.
- Launched 42 communication strategies across offline/digital channels.
- Built/repositioned 27 brands from scratch.
- 23 years hands-on marketing leadership.
My executive stack
- Go-to-market & market entry (B2B/B2C, new geographies)
- Revenue/profit growth (P&L, unit economics, pricing)
- Brand/portfolio strategy (positioning, innovation)
- Sales/distribution (channels, export)
- AI/automation growth levers
- Product-market fit & MVP development
Навчався в 1 закладі
National Technical University "Kiev Polytechnic Institute" (Ukraine, Kiev)
Master’s Degree in Management and Marketing
Kyiv, 2002
Володіє мовами
Англійська
вище середнього
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Іспанська
базовий
Українська
рідна
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Oleksandr
Oleksandr
CMO

Київ
Активно шукає роботу
повна зайнятість, проектна робота
Характер роботи: віддалена робота, гібридна, в офісі/на місці
Остання активність 1 день тому