• Built an AI-driven B2B SaaS product from concept to market, defining positioning, business model and GTM.
• Validated customer and product hypotheses through rapid experiments; translated requirements into product.
• Built acquisition funnels and marketing systems from zero; reached 200+ users in the first month after launch.
• Combined CMO and Product Owner roles across product, growth, analytics, AI automation and investor-facing work.

Skills: Product Marketing · Brand Positioning · Go-to-Market · Customer Acquisition · Marketing Strategy · Investor Relations

• Built marketing, brand, and go-to-market strategies from scratch for clients across B2B, SaaS, FinTech, Retail, and FMCG – from market research through launch and growth, including one engagement that delivered 5x profit growth and scaled a team to 50+
• Shaped brand positioning and market-entry strategy, translating customer insight into clear value propositions and commercial offers for founders bringing new products to market
• Designed sales and customer-acquisition strategy – funnels, channel mix, and conversion optimization – owning CAC, LTV, and payback as core success metrics
• Partnered directly with founders and C-level teams on revenue growth, P&L, and marketing transformation, leading engagements end-to-end from strategy through execution

Skills: Marketing Strategy · Brand Positioning · Go-to-Market · Sales Strategy · Customer Acquisition · Marketing Research · Communication Strategy · Revenue Growth

• Developed and executed growth strategies by analyzing business performance and implementing profit-driving initiatives
• Designed data-driven marketing strategies to maximize ROI and budget efficiency
• Managed brand portfolio development and defined strategic growth directions
• Expanded export operations across CIS markets through strategic partnerships and marketing initiatives
• Built and led high-performing marketing team with cross-departmental collaboration focus

Skills: Marketing Strategy · Strategic Planning · Brand Development · Go-to-Market Strategy

• Led business growth initiatives that strengthened brand positioning and increased profitability
• Developed marketing strategies based on market analysis and consumer behavior insights
• Launched new products and managed end-to-end GTM strategies
• Increased brand profitability through cost optimization and effective pricing models
• Localized global marketing strategies for Ukrainian market, enhancing competitive positioning
• Managed licensed brand portfolio ensuring strategic promotion and sustained growth

Skills: P&L Management · Premium Brands · Consumer Insights · Product Launch · International Marketing