Працював в 5 компаніях   15 років 9 місяців

IT, Торгівля оптова / Дистрибуція / Імпорт-експорт, Послуги для бізнесу - інше, FMCG

CMO / AI Product Owner

BeUbicos

IT

2 роки 5 місяців

04.2024 - до теперішнього часу

  • Designed/launched AI-powered MVPs using low-code tools for recruiting, analytics, and automation.
  • Integrated scalable AI architecture into core products, enabling rapid iteration.
  • Built lean GTM models driving $0 > 100+ qualified leads and successful pre-seed fundraising.
  • Prepared investor decks and advised founders on PMF validation and market entry.

Skills: AI/ML Strategy · Low-Code Development · Investor Relations · Lean Startup · SaaS GTM

Fractional CMO

Ferro

Торгівля оптова / Дистрибуція / Імпорт-експорт

4 роки 7 місяців

01.2022 - 07.2026

  • Built and scaled FERRO from startup to recognized Central Asian brand
  • Delivered 5x sales growth and significant profitability improvement
  • Led 50+ cross-functional team through innovation cycles and successful product launches
  • Advised C-suite on long-term growth strategy, marketing transformation, and scaling roadmaps

Skills: P&L Ownership · Team Scaling · Cross-functional Leadership · Strategic Planning · Market Expansion

Fractional CMO & Growth Consultant

Self-Employed

Послуги для бізнесу - інше

6 років 3 місяці

10.2015 - 12.2021

  • Provided strategic CMO and growth consulting to companies across FMCG, retail, agro, and other sectors
  • Developed comprehensive marketing and communication strategies from ground up
  • Built and launched brands from zero to market (positioning, identity, GTM execution)
  • Helped businesses scale revenue, improve profitability, and establish sustainable marketing systems
  • Advised ownership and C-level on strategic planning and organizational transformation

Skills: Fractional Leadership · Strategic Consulting · Brand Architecture · Marketing Transformation · C-Level Advisory

Chief Marketing Officer

Obolon (BEVERAGES)

FMCG

2 роки 8 місяців

02.2013 - 09.2015

  • Developed and executed growth strategies by analyzing business performance and implementing profit-driving initiatives
  • Designed data-driven marketing strategies to maximize ROI and budget efficiency
  • Managed brand portfolio development and defined strategic growth directions
  • Expanded export operations across CIS markets through strategic partnerships and marketing initiatives
  • Built and led high-performing marketing team with cross-departmental collaboration focus

Skills: Marketing Strategy · Strategic Planning · Brand Development · Go-to-Market Strategy

Marketing Director (Licensed Brands)

PJSC Carlsberg Ukraine

FMCG

2 роки 2 місяці

12.2010 - 01.2013

  • Led business growth initiatives that strengthened brand positioning and increased profitability
  • Developed marketing strategies based on market analysis and consumer behavior insights
  • Launched new products and managed end-to-end GTM strategies
  • Increased brand profitability through cost optimization and effective pricing models
  • Localized global marketing strategies for Ukrainian market, enhancing competitive positioning
  • Managed licensed brand portfolio ensuring strategic promotion and sustained growth

Skills: P&L Management · Premium Brands · Consumer Insights · Product Launch · International Marketing

Ключова інформація

CMO & Growth Leader helping founder-led and PE-backed companies turn ideas into profitable businesses: 5х profit growth, 20+ years in FMCG, B2B, SaaS, emerging markets.

  • 5? profit growth at FERRO: built Central Asia brand from $0 to top player.
  • Ex-CMO Carlsberg Ukraine: Led #1 premium portfolio, double-digit profitability.
  • GTM for BeUbicos AI: $0 > 100+ leads > Pre-Seed.
  • Delivered 58 marketing strategies for FMCG, B2B, tech companies.
  • Launched 42 communication strategies across offline/digital channels.
  • Built/repositioned 27 brands from scratch.
  • 23 years hands-on marketing leadership.

My executive stack

  • Go-to-market & market entry (B2B/B2C, new geographies)
  • Revenue/profit growth (P&L, unit economics, pricing)
  • Brand/portfolio strategy (positioning, innovation)
  • Sales/distribution (channels, export)
  • AI/automation growth levers
  • Product-market fit & MVP development

Навчався в 1 закладі

National Technical University "Kiev Polytechnic Institute" (Ukraine, Kiev)

Master’s Degree in Management and Marketing

Kyiv, 2002

Володіє мовами

Англійська

вище середнього

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Іспанська

базовий

Українська

рідна

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Oleksandr

CMO

Київ

180 000 грн

46 років

Активно шукає роботу

повна зайнятість, проектна робота

Характер роботи: віддалена робота, гібридна, в офісі/на місці

Остання активність 1 день тому