Hi! I'm a Senior-Level Marketing Executive and Brand Strategist with extensive experience working with well-known international and local companies. I have experience working in various industries such as Crypto, Betting, FinTech, Telecom, FMCG, Agro, Retail, Tourism. I am passionate about driving growth and creating value for businesses through effective marketing and strategic planning. With my strong background in marketing, coupled with strategic and creative thinking, I am confident that I can make a valuable contribution to your business.

GROWTH STRATEGY & EXECUTION

• Conducting market analysis to uncover growth opportunities
• Developing and implementing marketing strategies focused on revenue and market share growth
• Managing marketing budgets to optimize resource allocation and ROI

PROFITABILITY & BUSINESS IMPACT

• Analyzing market trends and competition to drive profitability
• Leading strategic initiatives to enhance operational efficiency
• Monitoring key KPIs and ensuring alignment with business goals

MARKET EXPANSION & BUSINESS DEVELOPMENT

• Launching campaigns for new markets, segments, and audiences
• Building and managing relationships with key partners and stakeholders
• Identifying new business opportunities through market research and analysis

MARKETING LEADERSHIP

• Recruiting and developing high-performance team players
• Leading and motivating teams to deliver results
• Creating and managing content marketing plans
• Developing and operating content strategy
• Managing social media and advertising campaigns
• Measuring and Tracking campaign progress and metrics

Experience with global international and local umbrella brands:

• Ukraine - OTP bank, Katerina Vlasyuk (lawyer), Tourist Club (tourism), Molokia (dairy), Lactonia (dairy), Adama Ukraine (agro), TSUM (retail), Baristy (coffee), President (dairy), Galetto (confectionery), Ekolavka (retail), Illusion (coffee), Azmol (oils), Zhivchik, Starokievsky kvass, Carlsberg, Tuborg, Holsten, Obolon, Zibert, Hike.
• Uzbekistan - Tisco Orbita (retail, b2b)
• Kazakhstan - KEEP TALK (online service), Shymkent Brewery, Brewery No. 1, Arasan

GROWTH & PROFITABILITY

• Developed strategies to boost profitability
• Created and launched initiatives that enhanced financial performance
• Conducted profitability analysis to identify growth opportunities

BRAND DEVELOPMENT

• Developed marketing strategies focused on sales growth and ROI
• Aligned brand strategies with revenue goals
• Managed budgets to maximize profitability

EXPORT SALES

• Developed marketing strategies for CIS markets to drive growth
• Expanded distributor relationships to boost export sales
• Created strategies for market penetration in key CIS regions

SALES & REVENUE GROWTH

• Translated brand strategies into actionable sales plans
• Managed sales forecasting and budgeting to hit targets
• Adjusted strategies monthly to maximize sales and profit

LICENSED BRANDS

• Managed the development of licensed brands, ensuring sales growth and profitability
• Developed and implemented marketing strategies for licensed brands
• Collaborated with brand owners, head offices, and third parties to manage licensing agreements

HORECA

• Developed marketing strategies
• Created promotional campaigns for the HoReCa
• Maintained partnerships with key market players

INNOVATION

• New product development and the implementation of innovations in the Ukrainian market
• Managed the adaptation of global innovative products for the local market

PROFITABILITY AND SALES

• Ensured brand's profitability growth through non-standard marketing strategies and innovations
• Monitored key sales metrics and implemented actions to optimize results