Led the strategic growth of Silpo’s e-commerce business (Silpo Delivery, LOKO), driving performance across key areas, including Brand Communication, Digital Marketing (Performance, Media, SEO), Customer Value Management and Product Marketing. Supervised data-driven marketing strategies to optimize customer acquisition, retention, and overall brand visibility. Spearheaded special projects and high-impact partnerships, such as collaborations with Mastercard, to enhance brand reach and customer engagement. Managed cross-functional teams, aligning business goals with digital initiatives to drive revenue growth and improve user experience.

Key achievements: Grew business through brand-building and user-base increase (penetration of the categories within existing audience), re-formed marketing team by focusing on categories (vs. instrumental) and adding new domains (like B2B Marketing), performed brand re-launch and new communication platform establishment, set the culture of running experimentation within marketing activities / channel / topic

Key responsibilities:

• Developed Marketing strategy for the region, including the long-term business strategy (7 years horizon – before 24.02.2022)
• Led team of 27 marketers (at its maximum) across region, including remotely KZ and UZ markets, ensuring flawless execution of Brand Building, Digital Marketing (SEO, PPC, Digital Media, Social Media, etc.) and B2B Marketing
• Reformed the coordination with cross-functional teams (sales, finance, product, analytics) and daily-operational processes with them
• Reorganized the cooperation with agencies, incorporating them deeper into business activities – setting same or similar KPIs as for internal marketing teams
• Managing the Holistic plan for 3 markets (±40 campaigns through the year + regular on-going communication)
• Performed crisis-management activities (including PR-casesLaunched several adjacent programs (a.k.a CSR-focused activities) – digital security, sharing economy, donation during war

Key responsibilities:

• Launch the e-commerce as function across the regions of Company operation
• Develop the strategy of e-commerce, including own sales channels and partnership with existing platforms
• Lead the development of key digital instruments for own e-commerce sales channel
• Initiate sales in countries that doesn't have company operations (Europe, China, USA) via existing e-commerce operators
• Launch the Customer Activation | Shopper Marketing practice within the Company, that includes Trade Marketing Strategy

Key achievements:

• Developed new strategy for the Business Unit,
• Launched pilot-testing in new Sales Channels (Petrol Stations, online platform),
• Launched new Communication Campaign for 'Alaska' Brand
  

Key responsibilities:

• Developing and deploying Marketing Strategy for long-term and short-term perspectives
• Developing and implementing new approach for analytics,
• Leading the development and deployment of Loyalty Program,
• Leading the development of new Brand Communication for 'Alaska' brand,
• Supervising the brand promo activities, including development of New Sales Channels,
• Supervising marketing team with MBO system and Personal Development plans.
• Leading set of strategic session for the business model development, Client Service development, B2B & Franchising directions supervision
  

Key Achievements: Successful launch of several new products, promo-activities and communication campaigns; successful launch of the digital communication platform for entire NESCAFE in Ukraine; established the coordinated workload among creative, media, digital and promo agencies;

Key responsibilities:

• Developed and implemented the strategic (3 year horizon) and tactical (1 year horizon) plans for the portfolio with following presentation and approval from TOP Management
• Led the development and re-/launch of new products. Led both creation and adaptation of creative solutions for the brand
• Managed the team of direct reports and multi-functional team members, including 3rd parties like Field Sales, Key Customers and creative / media agencies. Developed Personal Development plans and Cascading Managing Objectives for team members
• Led the development of trade activities (customized for the specific customers / trade channels)
• Performed the monthly KPI analysis for the brand (Retail Audit, Brand Health, Communication tracking), including the monthly takeaways for the TOP management and 'connecting the dots' summaries
• Led the adaptation and implementation of new Brand Communication Framework for entire NESCAFE portfolio in non-standard media channels (including the integration into digital platforms)
• Led the development and further flawless implementation of 'New Product Development' process within business unit

Key achievements: growth of the customer business (different by category and customer); successful introduction of top performing promo activities for key customers; promoted function within the P&G (shopper marketing became the element of every brand promo plan)

Key responsibilities:

• Pioneered the Shopper Marketing as new direction for P&G Ukraine (no position before)
• Developed and successfully presented Marketing strategy for TOP Customers (TOP 5 for entire P&G Business in Ukraine)
• Done the analysis of shopper profiles for key retailer followed by propositions for further business development
• Developed and launched several multi-brand programs, customized for biggest retailers, including the loyalty program based on retailers shoppers profile
• Participated in yearly negotiations with key Retailers, representing Marketing part of Joint Business Planning
• Managed own special budget and involved other budgets if it was necessary (brand's, sale's)

· Developed long-term strategic plans for the categories, followed by yearly tactical operational plans, including the budgeting and excellent execution tracking.

• Qualified several product launches for Ukrainian market (including locally developed ones and brought from P&G regional portfolio)
• Led the multi-functional team with 2-3 direct reports and 4-5 multi-functional team members (Trade Marketing, Finance, Research, External Relations)
• Developed and led the implementation of 'Point of Market Entry' programs for Baby Care and Fem Care categories (sampling in maternity houses and secondary schools correspondently)
• Led the creative development for Home Care and creative adaptation for Baby / Fem Care categories with several agencies
• Managed the brands budget for Ukrainian business in categories
• Led the analysis of the categories KPI (including the market shares, financial measures, competitors activities, etc.)
• Run the corporate trainings
• Led the capability building program for Ukrainian Marketing organization (organization of functional trainings)
• Run the interview for Marketing Department (ca. 30 interviews during a year)

• Developed and launched several new products on the market (including market analysis, competitors' analysis, consumers' preferences, etc.)
• Developed and implemented promotions for brands (including new advertising, promo strategy, pricing strategy)
• Done regular analysis of in-market indicators (Market Share, Distribution, Awareness, SoV, etc.)
• Done the analysis of internal measures (stocks availability, production capacities, etc.)