A very prominent Ukrainian start-up was looking for a professional to establish a sales and operation strategies as well as go-to-market plan from scratch. The financial stance of the company did not allow it to cover a full-time payment for the position, but the product itself is a very promising, which ended up creating enough interest from my side to take a commitment on a certain conditions until the company reaches capability to attract seed investments.

- Go-to-market strategy was established and proved the concept at the national-level event attracting interest of the known players and industry opinion leaders as well as potential investors in the future.

- The deep feedback was gathered from the market, marking what functionality and improvements are needed to be able to compete with the established monopolist at the market.

- Couple of known partners were attracted for the promotion of the product.

- Strategic planning was done.

Unfortunately, by the time when wide public launch was to be made, financial situation depleted to the level, where company was not able to cover not only launch operations, but the salaries of the workers.

Responsibilities:

- Development of the enterprise-size deals on the global market as well as research and development of the local dealership and service network as a secondary goal.

- Market analysis in order to distinguish trends, main competitors, current market stance, etc.

More details during the interview.

• Development and implementation of the sales strategy in the region of Nordics (Norway, Sweden, Denmark, Finland, Iceland)
• Introduction of new major distribution partners.
• Continuous nurturing and development of the current strategic partners (both direct and in channels)
• Channel management/distribution strategy implementation
• Cashflow forecasting and analysys.
• Business trips, presentations, local business meetings with C-level management.
• Paperwork - agreement, framework documents on strategies, etc.
• Constant communication with RnD as a PM and bringing into development critical outstandings to develop the market further.

Achievements:

• Multidigit increase of the turnover in the region in two years, without a team.
• Biggest Key Account brought in the history of Ajax - biggest security company in the world and one of the main brands, indirectly pushing further development in other regions.
• Basically taking a role of a Project Manager on the first major security company as a partner, including part of the WL product development, production preparations, etc. .

Neo System company is an innovative exhibition stand builder.

The position сombines positions of a Sales manager and a Project Manager.

Responsibilities:

• Communication with warm leads,
• Gathering the information for the projects development and introduction of the very new technologies
• Control of the projects development on every step
• Projects presentations and sales
• Conducting all the communication with a client after winning a deal till the end of the exhibition and booth dismantle.
• Contol of the manufacture and inhouse communication up to stand mounting
• Follow-ups, up-sell and cross-sell

• Handling of email correspondence with prospects
• Setting appointments for clients with warm leads based in USA
• Direct communication with clients via conference calls
• Experience in negotiations with big companies such as SpaceX, Dakine, Vanguard Capital etc.

• Providing production support of online Web Store
• Tech support of 1C Bitrix based CRM application