Працювала в 4 компаніях   24 роки 10 місяців

FMCG, Медицина та Охорона здоров'я

Founder/ Director Marketing consulting agency

Marketing consulting agency

FMCG

8 років 3 місяці

08.2018 - до теперішнього часу

Consulting owner of middle business FMCG categories (confectionary, chocolate; food;beauty body care, house home keeping, baby care; fashion (luxury dresses, jewelry); B2B sector - financial service.

  • Developing marketing Strategy, Road map;
  • Evaluation effectiveness of business-process, optimization portfolio, marketing budget, costs, Brand Audit;
  • Creation big ideas, brands, brand positioning, new products;
  • Training marketing staff and owner of business, implementation procedures, briefs for media, NPD, monthly report;
  • Collaboration with European Bank for Development and Reconstruction

Results: Long- term Strategies for development business

Marketing CEO

Kharkivskiy dairy plant, Ukraine

FMCG

3 роки 8 місяців

06.2019 - 02.2023

  • Creation and implementation Marketing Strategy for development dairy plant;
  • Creation and launch new brands, including communication program 360 on the dairy market;
  • NPD: launch more than 100 sku and innovations during one year

Results: Successful re-launch dairy factory from start -up

Group brand manager

PepsiCo, Dairy direction

FMCG

15 років 6 місяців

01.2004 - 06.2019

  • Marketing Planning: marketing strategy and tactics. Unique experience at the driving local brands into national. Business plan oriented/
  • Creative and advertising: Creation communication platform, media planning ( traditional channels and digital).
  • NPD: Launch new products: from idea till realization. Coordination production team, outside suppliers.
  • Design package. Professional expertise in branding, logo creation, packaging, re-design.
  • Managing profitability and efficiency: controlling of profitability of products, costs, budget

Marketing Manager

Hikma pharmaceutical

Медицина та Охорона здоров'я

2 роки 1 місяць

01.2002 - 01.2004

Ключова інформація

  • More than 20 years proven marketing experience
  • Driver future success: creation business strategy
  • Solid project management, developing start-up projects
  • Strong marketing, business, financial analytical approach
  • Unique experience to generate big ideas, brand's name, positioning, insights
  • Strong Problem-solving skills
  • Team leadership: possibility to collaborate a very diverse group of people and cross-functional teams, support organization health

Навчалась в 3 закладах

Yaroslav Mudryi National Law University Kharkiv, Ukraine

Bachelor of Law

Харьков, 2014

The Chartered Institute of Marketing

Marketing

UK, 2009

Kharkiv National University the name of Кarazina, Kharkiv

Sociologist, teacher of sociological sciences;

Харьков, 2001

Володіє мовами

Англійська

вільно

Може проходити співбесіду на цій мові

Може проходити співбесіду на цій мові

Додаткова інформація

Опыт работы

Маркетинг директор, руководитель собственного консалтингового агентства.

Valeriya

Директор по маркетингу

Інші країни

47 років

Характер роботи: віддалена робота

Активно шукає роботу

Остання активність 3 тижні тому