Работала в 4 компаниях 24 года 10 месяцев
FMCG, Медицина и Здравоохранение
Founder/ Director Marketing consulting agency
Marketing consulting agency
FMCG
8 лет 3 месяца
08.2018 - по настоящее время
Consulting owner of middle business FMCG categories (confectionary, chocolate; food;beauty body care, house home keeping, baby care; fashion (luxury dresses, jewelry); B2B sector - financial service.
- Developing marketing Strategy, Road map;
- Evaluation effectiveness of business-process, optimization portfolio, marketing budget, costs, Brand Audit;
- Creation big ideas, brands, brand positioning, new products;
- Training marketing staff and owner of business, implementation procedures, briefs for media, NPD, monthly report;
- Collaboration with European Bank for Development and Reconstruction
Results: Long- term Strategies for development business
Marketing CEO
Kharkivskiy dairy plant, Ukraine
FMCG
3 года 8 месяцев
06.2019 - 02.2023
- Creation and implementation Marketing Strategy for development dairy plant;
- Creation and launch new brands, including communication program 360 on the dairy market;
- NPD: launch more than 100 sku and innovations during one year
Results: Successful re-launch dairy factory from start -up
Group brand manager
PepsiCo, Dairy direction
FMCG
15 лет 6 месяцев
01.2004 - 06.2019
- Marketing Planning: marketing strategy and tactics. Unique experience at the driving local brands into national. Business plan oriented/
- Creative and advertising: Creation communication platform, media planning ( traditional channels and digital).
- NPD: Launch new products: from idea till realization. Coordination production team, outside suppliers.
- Design package. Professional expertise in branding, logo creation, packaging, re-design.
- Managing profitability and efficiency: controlling of profitability of products, costs, budget
Marketing Manager
Hikma pharmaceutical
Медицина и Здравоохранение
2 года 1 месяц
01.2002 - 01.2004
Ключевая информация
- More than 20 years proven marketing experience
- Driver future success: creation business strategy
- Solid project management, developing start-up projects
- Strong marketing, business, financial analytical approach
- Unique experience to generate big ideas, brand's name, positioning, insights
- Strong Problem-solving skills
- Team leadership: possibility to collaborate a very diverse group of people and cross-functional teams, support organization health
Училась в 3 заведениях
Yaroslav Mudryi National Law University Kharkiv, Ukraine
Bachelor of Law
Харьков, 2014
The Chartered Institute of Marketing
Marketing
UK, 2009
Kharkiv National University the name of Кarazina, Kharkiv
Sociologist, teacher of sociological sciences;
Харьков, 2001
Владеет языками
Английский
свободно
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Дополнительная информация
Опыт работы
Маркетинг директор, руководитель собственного консалтингового агентства.
Valeriya
Valeriya
Директор по маркетингу

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