Head of Performance Marketing

We are on the lookout for a Head of Performance for the dating app Hily.

Hily has won the hearts of millions of users worldwide. Why? Because we value authenticity and do everything to let our users feel free to be themselves. From flirting to building meaningful relationships, Hily helps people efficiently find each other and build connections. Face it, dating has never been easy for most people, with or without tech involved. This is why, from ads to product and support, we take it very seriously to make our users’ experience as smooth and enjoyable as possible. We rely heavily on research, data, analysis, and testing, striving to hear people well and serve their needs the best. And it works — we are consistently in the top 10 dating apps in the USA with 35M registered users, 50M matches annually, 1.5B likes sent, 900K monthly active users, 4.6/5 Apple Store and 4.4/5 Google Play user ratings.

The ideal candidate will be responsible for developing and implementing a performance marketing strategy to achieve our company goals and drive the growth and development of our product, Hily.

Responsibilities:

Ad Network Expertise:

• Demonstrate deep understanding of major ad networks including Meta (Facebook), Snapchat, TikTok, ASA, and Google.
• Understand the auction flow and mechanics of these platforms.
• Train and mentor team members on performance marketing strategies and best practices for these ad networks.

Goal Setting and Achievement:

• Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for the marketing team.
• Ensure OKR goals align with overall company objectives.
• Monitor progress and provide regular updates to executive leadership.

Mentorship and Team Building:

• Serve as a mentor and coach to direct reports (N-1).
• Recruit, develop, and retain top marketing talent in Ukraine.

Develop and Implement Growth Strategy:

• Create and execute a performance marketing strategy aligned with company objectives.
• Analyze market trends and competitors to inform strategic decisions.

Budget and Performance Management:

• Develop and manage marketing budgets.
• Create media plans and forecast key performance indicators (KPIs).
• Track and report on ROI for all performance marketing activities.

Process Systematization:

• Break down sub-departmental goals into actionable steps.
• Systematize processes to ensure efficiency and scalability.

Unified Marketing Strategy:

• Integrate performance marketing and creative production under one cohesive strategy.
• Ensure consistent messaging and branding across all channels.

Market Position and Growth:

• Achieve a Top 3 position in the US market.
• Drive at least 2x growth annually.

Requirements:

Experience:

• Minimum 2 years of experience as a Head of Performance marketing or lead of Performance marketing team.
• At least 3 years of experience managing teams of 6+ people.
• Proven track record in performance marketing strategies.

Skills:

• Strong understanding of performance marketing and broad marketing principles.
• Deep expertise in major ad networks such as Meta, Snapchat, TikTok, ASA and Google, including their auction flows.
• T-shaped skill set with a strong foundation in multiple marketing areas.
• Excellent communication and public speaking skills.
• Advanced/fluent in Ukrainian and English.

Leadership and Personal Attributes:

• Proven leader with a track record of achievements in previous roles.
• Initiative-taker, ambitious, empathetic, and visionary.
• High emotional intelligence, concise, and objective.

Additional Experience:

• Experience with OKRs or other goal-setting frameworks.
• Background in product-oriented companies.
• Experience working with apps is a significant advantage.

Why Join Us:

Impact:

• Opportunity to make a significant impact on a rapidly growing company.
• Drive strategic decisions and lead a world-class marketing team.

Growth:

• Be part of a dynamic environment with significant growth opportunities.
• Potential for shareholder status, aligning personal success with company success.

If you are an ambitious and experienced marketing leader passionate about driving growth and building a top-performing team, we encourage you to apply. Join us and help take our product, Hily, to new heights!