Head of Brand Marketing

We are seeking an experienced and proactive Head of Brand Marketing to join our team. In this role, you will be responsible for developing and implementing a comprehensive brand strategy for our Affiliate Program, with a specific focus on establishing strong brand positioning within the gambling industry. Your efforts will ensure that our brand stands out in a competitive market, resonating with both partners and customers. If you have a passion for brand development and a keen understanding of the gambling field, we want to hear from you!

HOW YOU WILL MAKE AN IMPACT

• Lead the development and implementation of the brand strategy for the Affiliate Program, ensuring alignment with overall business goals and objectives.
• Establish and maintain the company's brand positioning across digital platforms, enhancing visibility and recognition.
• Generate creative solutions, concepts, and ideas for brand promotion, ensuring innovation and consistency in brand messaging.
• Oversee all brand promotion activities, including defining unique selling propositions (USP) and creating triggers to attract and engage partners and customers.
• Conduct thorough market research and analyze competitors to identify trends, opportunities, and potential areas of improvement for brand strategy.
• Designed and executed online and offline marketing campaigns that build a positive brand image and strengthen the company's market position.
• Develop and manage the brand marketing budget, ensuring optimal allocation of resources to maximize the return on investment (ROI) and meet campaign objectives.
• Work closely with other departments, such as product, affiliates, and operations, to ensure the seamless execution of the marketing and brand strategy.
• Monitor and analyze the effectiveness of marketing campaigns, ensuring the achievement of key performance indicators (KPIs) and making data-driven adjustments as needed.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• Experience in the same role in the iGaming industry for at least 2 years with successful cases of brand promotion;
• Knowledge of affiliate marketing and Gambling sphere;
• Audience analysis, insight search, positioning, audience segmentation, and formation of key messages;
• Basic knowledge and understanding of SEO;
• Organizational skills, creative mindset, and good writing skills;
• English — Upper-Intermediate or higher level.

HOW WE WILL KEEP YOU SMILING

• We offer flexible working hours and remote work setup, enabling you to plan your work around your life and not your life around work!
• We offer unlimited vacation days, and we provide sick leave of paid.
• We are ready to offer relocation support for candidates.
• A competitive compensation that values the skills and experience you bring.
• Employee referral bonus and gifts for your special days.
• Financial support in 50% for learning expenses to help you in your professional growth!
• With us, you will experience a positive atmosphere and a company culture where people are valued above all else. You'll also have the opportunity to participate in fun team-building activities.