• Strategy development of the event Department of the Shelest complex. Creating a motivation system for MICE, Event and Wedding agencies. Developing new event products and package offers.
• Cooperation with marketing department to promote the complex's event services. Participation in the development of a marketing strategy for the event direction (social networks, LinkedIn). Creation of new event products and seasonal offers. Market and competitor analysis, introduction of new event formats. Holding events for B2B and B2C clients (Shelest MICE Open Day 2025, Table of Unity, Taste of Kyiv)
• Implementation of Key CRM. Complete transition of the event department to Key CRM. Development of scripts and funnels, implementation of a quick response system. Training banquet managers to work in CRM and further monitoring of the correctness of their work.
• Department structure formation and team management (event managers, coordinators, contractors). Selection and adaptation of the team, implementation of KPIs, service standards, and internal regulations. Organization and holding of events (weddings, corporate, private, open-air) for 20–400 guests. Monitoring service and customer experience. Event sales and working with VIP clients.
• Cross-functional cooperation (F&B, marketing, technical services, financial and legal departments).
• Development of a proven pool of contractors and strategic partners.

• Development of a sales team from 0: recruitment, development of training and adaptation programs, setting departmental tasks and monitoring their implementation. Development of sales plans, KPIs
• Development of a strategy for promoting the services of Sky Loft Hotel Kyiv and adaptation of the strategy to the realities of the hotel services market in Kyiv and Ukraine. Formed the hotel's pricing policy
• Participation in the development of a marketing strategy, developed seasonal promotions and offers, participated in the development of conference menus and coffee break menus
• Negotiating, developing, and support of te relationships with key hotel clients (embassies, NGOs, chambers of commerce and associations, TA, MICE agencies, key corporate clients)
• Market analysis, constant monitoring of competitors and trends, adaptation of the sales department's work to the market situation.
• Increase in the corporate client segment. Significant decrease in the share of sales through OTAs (January-June 2023 - Corporates - 10%, Individuals - 65%, OTAs - 25% 2023 - Corporates - 13%, Individuals - 55%, OTA - 32% 2024 - Corporates - 25%, Individuals - 52%, OTA - 23% January 2025 - Corporates - 26%, Individuals - 61%, OTA - 13%)
• Decrease in booking.com's share of bookings. Increase in sales through the homepage (2023 - Homepage - 8%, booking.com - 82%, Expedia -8% 2024 - Homepage - 17%, booking.com - 70%, Expedia -11% January 2025 - Homepage - 26%, booking.com - 43%, Expedia - 30% )
• ADR increase (August 2023 - €70.23, September-December 2023 - €77.74, 2024 - €84.63, January-April 2025 - €92.37)
• Increase in Room Revenue (August 2023 - €184,000, September-December 2023 - €221,685/month, 2024 - €2,638,747, January-April 2025 - €766,202)
• Conference (Q3 2023 - €55,000, Q4 2023 - €123,000, Q1 2024 - €80,000, Q2 2024 - €100,000, Q3 2024 - €98,000, Q4 2024 - €124,000)
• Successful experience in participating in tenders of international organizations (IDLO, Mercy Corps, Dansk Church Aid, Momentum Wheels for Humanity Ukraine). Discussion of terms and conditions, preparation of tender documentation in accordance with the customer's terms and conditions, participation in the discussion and preparation of contracts, client support after winning tenders.

Management of the company's sales department (Manufacturing of wood panel-frame houses):

• Negotiation of cooperation with large charitable foundations, representative offices of foreign organizations, government agencies, heads of local authorities in Ukraine
• Work with the existing customer base, search for new customers
• Negotiating terms of cooperation, approving specifications and contracts
• Participation in the preparation of proposals for participation in tenders and competitions
• Analyzing the construction market in Germany and other European countries and participating in the formation of the company's business development strategy
• Participation in the expansion of the company's product range
• Signing of the contract for the construction of 23 houses for refugees in Zakarpattia region by order of Caritas Czech Republic
• Participation in forums and exhibitions

• Participation in new company's Department development (Electric car charging stations)
• Search for new customers, holding presentations, negotiation
• Development of new sales channels for company's Products
• Supporting IPC2U Group's channels on the largest German marketplaces (Conrad Electronic, Re-In Retail International GmbH, BAUR Versand, Voelkner)
• Sales and customers support;

Management of the company's sales department (10 people):

• Setting targets for sales managers, monitoring the work of managers at all stages of cooperation with the Client
• Setting a monthly sales plan, analyzing the results and working on the implementation of plans by the department
• Analysis of the development of each client individually, development of a sales development strategy based on this analysis

Aalysis of the situation on the market of Eastern European food products in Germany and other European countries

Participation in development of the company's business strategy:

• Work with existing customer base
• Customer receivables control
• Development of the company's sales strategy for each country in Europe

Negotiating with the key customers, coordination of promotions, monitoring their implementation

Management of the company's trade agents:

• scheduling of agents' visits,
• development and management of product promotion events for key customers,
• monitoring the implementation of trade agents' targets for sales and visits

• Analysis of medical tourism market in Ukraine;
• Development based on the analysis of services for customer support during treatment in Germany (purchase of tickets, hotel reservations, transfer organization, customer support in German clinics during treatment)
• Conducting negotiations on cooperation with heads of clinics in Germany
• Conducting negotiations with leading ukrainian clinics for patients treatment in Germany
• Participation in the development and administration of the company's website
• Participation in the search, adaptation and development of staff

• Analysis of the natural gas market of Ukraine, competitors and the market of potential customers
• Attracting new customers, conducting presentations, agreeing pricing,
• Signing contracts, further customer's support

The reason for withdrawal is the lack of growth perspectives, systematic delays in paying salaries

• Monthly turnover was more than 500 thousand USD
• Signing investment agreements with 2 companies
• Awareness of the company among potential customers;

Responsibilities :

• Analysis of the market of certification, competitors and market of potential clients
• Search for new customers, holding presentations, negotiation and coordination of pricing policy, signing of the contracts, customers support;
• Search and implementation of effective ways of sales of new certification products
• Participation in specialized exhibitions and events in order to find new customers and promote the company

From March 2011 - Head of Sales Department

• Search and selection of new employees to the company;
• Training of new employees through certification and sales, motivation of staff of sales department,
• Development of the Sales Department's tasks and objectives and control over the tasks fulfillment, control over debtor's liabilities
• Negotiations with Key customers

Achievements:

• Personal selling at 35 000 $ net profit per month
• Sales Department Management (15 people)
• Increase in sales of the Department for 40% in period from April 2011 till September 2011

Responsibilities :

• Developing a strategy for Ukrainian market, presentation of the company;
• Analysis of the market of banking equipment, competitors and market potential customers;
• Conducting the negotiations with the top managers of the TOP-40 Ukrainian banks
• Promotion of new products for the market of Ukraine and the formation of potential clients interest to these products;
• Negotiating with foreign partners and conclude contracts with them. Monitoring the performance of obligations by both parties;
• Participation in specialized exhibitions and events in order to find new customers and to promote the company.

Personal Achievements

• Conclusion of cooperation agreements with the two largest Ukrainian producers;
• Recognition of the company among potential clients;

Responsibilities :

• Analysis of the market of recruiting, competitors and potential customers;
• Searching for new customers, control of work with existing ones
• Negotiations with owners and top managers of the companies in order to present the company (identify needs and create demand from the client), the sale of recruitment services from the "Action Group";
• Signing of the contracts, supervision of the projects from start of cooperation with clients till the start of the candidates job in the company
• Participation in specialized exhibitions, business forums in order to find new customers and to promote the company.

Personal Achievements:

• A customers' base with a focus on Western companies was formed
• Systematic work with representatives of foreign companies both in Ukraine and abroad.
• Mastered the sales techniques skills.
• In 2006 the personal income on agency vacancies was 12%

Reason for leaving the company

More attractive job offer with career opportunities

Responsibilities :

• Organization of Ukrainian exposition hall at the international exhibition "Green Week Berlin 2006";
• Organization of an advertising campaign;
• Search for customers and participating companies for the trip to Germany;
• Analysis of the product range of participants to identify the strengths and weaknesses of the positions;
• Preparation of documents for obtaining visas, purchase air and railway tickets, sending of product specimens to Germany;
• Participation in "Green Week Berlin 2006" exhibition;
• Support of the exhibition participants during business meetings and negotiations with foreign partners.

Personal Achievements:

• Development of the program and selection criteria of participants of delegation of Ukraine at the international exhibition "Green Week Berlin 2006".
• Work as the translator of the Minister of an agrarian policy of Ukraine and official delegation of Ukraine during the International exhibition "Green Week Berlin 2006".

Reason for leaving the company

Conflict within the "Expocenter of Ukraine", which was followed by the closure of the branch "Eksposvit"

Responsibilities :

• Planning, organization and control of commercial activity of the company;
• Negotiations with suppliers about prices, discounts, deadlines and other conditions;
• Search for new clients
• Development of strategies and new directions in company activity,
• Planning of an advertising campaign of the firm.
• Analysis of the dynamics of development, market trends, changes in the scope and potential of the market,
• Organization of the work of the company departments:
• Setting tasks and objectives to thestaff and control over the tasks fulfillment
• Search and training of the staff, development of staff payment and motivation systems.

Personal Achievements:

• Reorganization of the company structure, increase of the number of employees in 4 times;
• Increase of the company income in 200% in 2 years
• Increase of the company clients
• Improvement of work with suppliers.