United Kyiv Roasters - leader in craft coffee and tea

Delivered sales growth up to 31% vs LY with EBIT retained at 12,9% of revenue

Reorganized start-up into corporate business (from FOPs to LLC)

Completed the team of top leaders (rotated 6 out of 9 directors)

Managed to implement efficient buying strategy so as to fix prices for ? of annual demand in green coffee

Stabilised financial sustainability by providing proper financial planning and cost efficiency

Managed to evaluate, negotiate and purchase relevant businesses to strengthen company position on a market

Led distribution sales in eastern, south and central part of Ukraine + managed development in pharm channel in conditions of war

Retained sales level up to numbers prior to war

Trippled sales in pharm channel by building distribution in top-10 pharm chains and pharm-distributorsManaged to develop wholesale and charity-buyers

Redefined distributors` list and optimized/changed partners in 6 regions

Restored cooperation with top-customers in Odesa, Kharkiv, Kyiv, Dnipro - started to work on win-win conditions

Completed org chart with right people

Met targets on revenue, margin and bad debts

· Successful brand portfolio and brand strategies in 5 diverse categories: introduced regular researches and based on insights managed to build a portfolio of premium (Whirlpool, Hotpoint) and economy brands (Indesit, Stinol) which brought +2pp market value share, net sales +6pp ahead of market growth; EBITDA +18% vs LY

· As marketing leader supervised to establish premium brand platforms: and launched 5 national IMC 360' campaigns strengthen brand equities: brand love score +1,5; NPS +27; created successful brand funnel: awareness +32; consideration +27; loyalty +19funded with >$1m budget

· Shaped digital marketing as main media communication channel: own websites SEO; SMM: fun pages in Facebook, Instagram, and YouTube, "always-on" with paid search and pay-per-click 365 days campaigns, remarketing, on-line consumer journey with digital marketing funnel

· Portfolio Price and promo strategies: developed and implemented flexible pricing strategies which gained +7% gross margin to brand P&L

· Guide markets on required areas of focus in terms of channel promotions and incentives: introduced Consumer Promo strategy to drive added value and delivered +1,7pp value market share with ROI > 0,8

· Building e-commerce: established on-line selling via own website and independent platforms, +5% of annual incremental revenue

· Create effective and engaged teams: reached 93 engagement index in 2019 (highest ever); completed talent blueprint, 4 of 8 talents were calibrated to the Talent pool

· Category and Channel strategies: improved market leader position with market value share growth +3.4pp on MAT basis, increased leadership ratio vs key competitor to 1.13 (+0,08 vs LY)

· Market launches of premium brands (Schweppes, Rich): to capture profit from growing uncovered segments, built segmentation, brand positioning and targeting

· Define Occasion-Brand-Product-Price-Channel for each channel and key partners: improved Net Sales revenue per litter by 9pp driven by portfolio premiumization with a positive impact on EBIT

· Mapping opportunities and crafting Customers' tailored plan: revenue growth +13% vs volume growth driven by portfolio and channel mix, dual pricing strategy introduction (best achievement among CEE markets)

· Customers engagement: reached "Best beverage partner 2017,2018" in Modern trade, Traditional retail and HoReCa (first time in UA). 7 of 9 marketing aspects recognized as key customers enhancers

· Sustainable team development and succession building: reached 2018 team internal engagement index: + 3pp vs country average; +1pp vs LY; 2 talents exported, successor in place, key positions occupied with talents

· Development and execution TM strategy in channels: TM strategies 2013, 2014 recognized best in the CIS region by marketing leaders

· Ensuring category development plan implementation with customers: +2% (+0.2 pp to plan) to net sales revenue out of TM programs with average ROI 0.89

· Portfolio management across trade channels: 90% of assortment in hitlist, +1.5% to Net Sales Revenue

· Path to purchase and in-store execution control: 72% of in-store standards reached a country level

· Leading national programs: managed the bulk chocolate launch and gained +12% of country revenue, +1.7% market value share and +8% of Net Contribution in P&L

· Talent development and team engagement: 4 of 8 talents promoted to the next leadership level, 2 got a company Big Recognition award, 87% engagement rate (higher average in marketing and company)