• Reversed a prolonged negative business trend and delivered stable growth (+8–10% YoY) after ~25% decline
Conducted large-scale management transformation: replaced over 80% of administrative and commercial team, focusing on results, accountability, and decision-making speed.
Restored business controllability: financial planning, P&L, cash-gap control, management reporting, cost discipline.
Rebuilt commercial function: channel restructuring (distribution / DIY / projects), client portfolio cleanup, focus on margin.
Initiated operational recovery of production: asset audit, quality stabilization, reduction of losses and downtime, preparation for scaling.
Restored trust of key partners and clients after a period of instability, built foundation for further growth in 2025-2026

United Kyiv Roasters - leader in craft coffee and tea market.
Delivered sales growth up to +31% vs LY with EBIT retained at 12.9% of revenue.
Reorganized startup into corporate business (from FOPs to LLC).
Completed the team of top leaders (rotated 6 out of 9 directors).
Managed to implement efficient buying strategy so as to fix prices for ? of annual demand in green coffee.
Stabilised financial sustainability by providing proper financial planning and cost efficiency.
Managed to evaluate, negotiate and purchase relevant businesses to strengthen company position on a market.

FMCG Leader (Household & Hygiene)
Crisis Management: Led distribution sales across Eastern, Southern, and Central Ukraine during wartime, successfully retaining sales at pre-war levels.
Channel Expansion: Tripled sales in the Pharma channel by securing distribution agreements with Top-10 pharmacy chains and distributors.
Network Optimization: Restructured the distributor network across 6 regions. Restored partnerships with Key Accounts in Odesa, Kharkiv, Kyiv, and Dnipro on improved commercial terms.
Business Development: Developed wholesale channels and established partnerships with charity organizations/funds.
Performance: Met all targets for revenue, margin, and bad debt control while building a resilient sales organization.

Launched and managed a profitable small business in retail during COVID restrictions.
Full P&L responsibility: purchasing, pricing, operating costs, and cash flow management.Built core processes: supply chain, warehousing, accounting, online sales, and customer service.
Ensured sustainable operating model allowing the business to operate without external financing.
Handed over the project to external management upon transition to corporate leadership role.

Portfolio Strategy: Developed a dual-brand strategy (Premium: Whirlpool, Hotpoint / Mass: Indesit, Stinol), delivering +2pp market value share and +6pp net sales growth above the market. EBITDA grew by +18% vs. LY.
Brand Building: Launched 5 national IMC 360° campaigns (budget >$1M), significantly improving brand health: Brand Love +1.5, NPS +27, Awareness +32.
Digital Transformation: Established Digital Marketing as a core channel (SEO, SMM, PPC), building a full digital consumer journey.
RGM & E-commerce: Implemented pricing strategies that added +7% to Gross Margin. Launched direct-to-consumer (DTC) and marketplace sales, contributing +5% to annual incremental revenue.
Team Leadership: Achieved a record-high Employee Engagement Index (93%) and successfully calibrated talent for the global talent pool

Market Leadership: Strengthened market leadership (+3.4pp value share), increasing the leadership ratio vs. the key competitor to 1.13.
Premiumization: Successfully launched premium brands (Schweppes, Rich), capturing new segments. Increased Net Sales Revenue per Liter (NSR/L) by 9pp through portfolio premiumization.
Commercial Strategy: Drove +13% revenue growth (outpacing volume) via tailored customer plans and a dual-pricing strategy (recognized as a Best Practice in CEE).
Customer Engagement: Ranked as "Best Beverage Partner 2017, 2018" across Modern Trade, Traditional Trade, and HoReCa.
Talent Development: Improved team engagement by +3pp vs. country average; developed successors for key roles.

Strategy Execution: Developed Trade Marketing strategies recognized as best-in-class within the CIS region (2013–2014)
Revenue Growth: Generated +2% incremental Net Sales via trade programs with a solid ROI of 0.89.
Portfolio Management: Maintained 90% of the core assortment (Must-Stock List), adding +1.5% to Net Sales Revenue.
In-Store Excellence: Achieved 72% compliance with Perfect Store standards nationwide.
Major Launches: Orchestrated the launch of the Bulk Chocolate category, delivering +12% to country revenue and +1.7% market share