Работала в 2 компаниях   6 лет 6 месяцев

Торговля розничная / Retail, Торговля оптовая / Дистрибуция / Импорт-экспорт

Brand manager

Smart ink

Торговля розничная / Retail

4 года 6 месяцев

05.2020 - 11.2024

  • Launched 150+ products on Amazon, improving brand visibility across a category in collaboration with the product manager and business development manager
  • Improved the brand's positive review conversion rate by 48.11% over 24 months by focusing on customer feedback, resolving pain points via packaging, digital content, and communication, and enhancing customer support strategies by working closely with cross-functional teams
  • Built and led a team of 5 marketing professionals, increasing efficiency by implementing streamlined processes and better project management tools, reducing time to market

Content manager

Smart Ink

Торговля оптовая / Дистрибуция / Импорт-экспорт

1 год 11 месяцев

06.2018 - 05.2020

  • Increased NPS by 11 points through consistent improvements to the customer experience of the website customers, delivering on customer expectations
  • Contributed as part of a small team from 2018 to 2020, helping the company achieve six-figure sales by supporting key marketing and product development initiatives that drove significant sales growth on Amazon

Ключевая информация

  • Product positioning and messaging
  • Brand strategy development and execution
  • Сontent creation
  • Leadership and team management
  • Market research
  • Customer insights
  • Competitive analysis
  • Market analysis
  • Packing optimization
  • Cross-functional collaboration
  • AB testing
  • Usability testing
  • Project management
  • Amazon brand analytics
  • Amazon seller central
  • WordPress
  • Esputnik
  • SurveyMonkey
  • Google Analytics
  • Tableau Asana
  • Jira
  • Slack
  • Excel
  • Google sheets
  • Google slides
  • Figma
  • Zendesk
  • Notion
  • Miro
  • Hotjar
  • Pitch
  • Amazon attribution
  • Brand tailored promotions
  • Amazon posts
  • Amazon store
  • Creator connections
  • Sellametrics
  • Amazon a/b testing
  • Lyssna
  • Pickfu
  • Intellivy

Училась в 1 заведении

Kyiv national economics university

Economic cybernetics

Киев, 2020

Владеет языками

Английский

выше среднего

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

IELTS General Training 7.0

Курсы, тренинги, сертификаты

KMBS Management

Kyiv, 2023

Management: essential managerial skills

SKVOT, Brand Strategy with Mariia Vasylenko

2022

Brand Strategy

ELVTR Brand Management with Gerry Randolph Certification

2022

Brand Management 

Laba, Strategic Marketing with Tetiana Lukyniuk

2020

Marketing Strategy

Beetroot Academy UI/UX Design with Nataliia Pylypchuk

2020

UI/UX Design Skills

Дополнительная информация

Summary

6+ years in brand strategy development, execution, and team leadership for the e-commerce brand Smart Ink, an Amazon brand. Successfully launched 150+ products from conception to market, overseeing content creation and management across physical products, digital content, and customer communication in collaboration with the product manager and business development manager.

Expertise in optimizing CTR, product page conversions, and enhancing customer experience, using data-driven insights to guide brand positioning and differentiation. Proven success in improving the brand's positive review conversion rate by 48.11% over 24 months. Demonstrated ability to manage complex brand projects and drive strategic growth on e-commerce platforms like Amazon.

Аліна

Brand manager

Киев

Печерский район, Подольский район, Шевченковский район

25 лет

Активно ищет работу

полная занятость

Характер работы: удаленная работа, гибридная, в офисе/на месте

Обновлено 1 неделю назад