-Assortment management: Curating and managing the selection of wine, spirits,beer and low-alcohol drinks.
-Supplier relations: Negotiating commercial terms and conditions with suppliers.
-Pricing & Competitor analysis: Managing pricing strategies and conducting regular competitor market analysis.
-Floor management: Overseeing daily shop floor operations and ensuring high-quality customer service.
-Staff training & Onboarding: Developing, training, and onboarding team members.
-Visual merchandising: Implementing effective merchandising standards across the sales floor.
-Tastings & Workshops: Organizing and conducting professional tastings and product training sessions.

Territory development: Managed and expanded the company’s market presence across Kyiv and the Kyiv region.

Sales growth: Achieved a significant increase in sales volumes during a market crisis and general economic downturn (driving over 1000% growth for select distributors in less than a year).

Key account acquisition: Successfully onboarded major retail chains and expanded the distribution network.

Staff training & Tastings: Conducted product training sessions, educational workshops, and professional tastings for staff and clients.

Product analysis & Sommelier expertise: Developed comprehensive organoleptic and flavor profiles for the company's product portfolio, providing expert food-pairing and serving recommendations.

Market research & Reporting: Conducted continuous market analysis and prepared detailed analytical reports.

Field management: Accompanied sales representatives on retail outlet visits to optimize sales strategies and improve client relationships.
Event management: Represented the company and managed operations at off-site events, trade fairs, and festivals.говыми менеджерами

Product quality control: Monitored and evaluated the quality of manufactured products to ensure high standards.
Brand awareness: Executed marketing initiatives and strategies to increase the market penetration and visibility of a new product in the Ukrainian market.
Product development & Mixology: Created and developed signature cocktail recipes utilizing the company’s product portfolio.
Content creation: Developed comprehensive educational, promotional, and presentation materials for internal and external use.
Presentations & Staff training: Conducted professional product presentations and delivered training sessions for staff and clients.
Cross-functional collaboration: Partnered closely with the marketing department to plan and execute various promotional activities and campaigns.
Field sales support: Conducted field visits with sales representatives to secure new points of sale (POS) and pitch newly launched products.

Customer service: Provided premium-level guest consultation and high-end tableside service.
Inventory & Tasting management: Managed and presented the largest and most comprehensive whisky collection in Eastern Europe.
Tastings & Education: Conducted tailored whisky tastings and educational sessions for diverse audiences, ranging from beginners to advanced connoisseurs.
Wine service: Managed professional wine service, including proper storage, temperature control, and pouring techniques.
Mixology: Prepared and served a wide range of classic and signature cocktails. Stock management: Handled product receiving, ordering, and inventory control.
Operations: Conducted regular inventory counts and maintained strict cleanliness and hygiene standards at the workstation.
Key Achievements & Expertise:
Gained extensive experience working with the largest collection of open whisky bottles in Europe and the widest assortment in Ukraine.
Advanced professional knowledge through regular masterclasses and tastings led by top Ukrainian and international spirits experts. Developed strong expertise in designing and hosting deep-dive tastings of varying themes and complexity levels.

Sales operations: Driven sales of premium alcohol, wine, and craft beer products.
Staff training & Development: Managed onboarding and continuous product education on spirits and wine for new and existing team members.
Workshops & Tastings: Developed and conducted internal training sessions and professional product tastings for store staff. Category management support:
Assisted the Category Manager with assortment curation, product selection, and compiling tasting sheets for spirits and wine.
Advanced beer expertise: Conducted deep-dive studies of the beer category, focusing on BJCP (Beer Judge Certification Program) classifications and exclusive craft beers.
Store operations: Managed visual merchandising, monitored stock levels, handled supplier deliveries, and placed product orders.
Key Achievements:
Training at scale: Successfully trained and onboarded over 40 employees, with the store serving as the primary training hub for the company.
Service optimization: Significantly raised the level of customer service and alcohol literacy among colleagues.
Large-scale portfolio management: Managed operations and sales for the largest draught beer assortment in Europe (100 taps, featuring 80% craft and imported beers). Expertise expansion: Significantly expanded the company's beer tasting database and flavor profiles.