Працювала в 2 компаніях   6 років 6 місяців

Торгівля роздрібна / Retail, Торгівля оптова / Дистрибуція / Імпорт-експорт

Brand manager

Smart ink

Торгівля роздрібна / Retail

4 роки 6 місяців

05.2020 - 11.2024

  • Launched 150+ products on Amazon, improving brand visibility across a category in collaboration with the product manager and business development manager
  • Improved the brand's positive review conversion rate by 48.11% over 24 months by focusing on customer feedback, resolving pain points via packaging, digital content, and communication, and enhancing customer support strategies by working closely with cross-functional teams
  • Built and led a team of 5 marketing professionals, increasing efficiency by implementing streamlined processes and better project management tools, reducing time to market

Content manager

Smart Ink

Торгівля оптова / Дистрибуція / Імпорт-експорт

1 рік 11 місяців

06.2018 - 05.2020

  • Increased NPS by 11 points through consistent improvements to the customer experience of the website customers, delivering on customer expectations
  • Contributed as part of a small team from 2018 to 2020, helping the company achieve six-figure sales by supporting key marketing and product development initiatives that drove significant sales growth on Amazon

Ключова інформація

  • Product positioning and messaging
  • Brand strategy development and execution
  • Сontent creation
  • Leadership and team management
  • Market research
  • Customer insights
  • Competitive analysis
  • Market analysis
  • Packing optimization
  • Cross-functional collaboration
  • AB testing
  • Usability testing
  • Project management
  • Amazon brand analytics
  • Amazon seller central
  • WordPress
  • Esputnik
  • SurveyMonkey
  • Google Analytics
  • Tableau Asana
  • Jira
  • Slack
  • Excel
  • Google sheets
  • Google slides
  • Figma
  • Zendesk
  • Notion
  • Miro
  • Hotjar
  • Pitch
  • Amazon attribution
  • Brand tailored promotions
  • Amazon posts
  • Amazon store
  • Creator connections
  • Sellametrics
  • Amazon a/b testing
  • Lyssna
  • Pickfu
  • Intellivy

Навчалась в 1 закладі

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Володіє мовами

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вище середнього

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Додаткова інформація

Summary

6+ years in brand strategy development, execution, and team leadership for the e-commerce brand Smart Ink, an Amazon brand. Successfully launched 150+ products from conception to market, overseeing content creation and management across physical products, digital content, and customer communication in collaboration with the product manager and business development manager.

Expertise in optimizing CTR, product page conversions, and enhancing customer experience, using data-driven insights to guide brand positioning and differentiation. Proven success in improving the brand's positive review conversion rate by 48.11% over 24 months. Demonstrated ability to manage complex brand projects and drive strategic growth on e-commerce platforms like Amazon.

Аліна

Brand manager

Київ

Печерський район, Подільський район, Шевченківський район

25 років

Активно шукає роботу

повна зайнятість

Характер роботи: віддалена робота, гібридна, в офісі/на місці

Оновлено 1 тиждень тому