Работала в 7 компаниях   9 лет 4 месяца

Торговля оптовая / Дистрибуция / Импорт-экспорт

Travel Retail National Account Manager UK & Ireland

Benefit Cosmetics

Торговля оптовая / Дистрибуция / Импорт-экспорт

5 месяцев

08.2023 - 01.2024

  • Build sales and marketing strategy for each TR Retailer and market overall
  • Identify & execute potential sales and promotion opportunities
  • Deliver TR wholesale objectives
  • Lead negotiations on TR accounts (sales, space, locations, activations etc) and support them on agreed plan execution
  • Update and set up all TR related processes between all internal and external departments
  • Monthly sales reporting and business overview for stakeholders
  • Lead ad hoc financial analysis to ensure financial targets are met
  • Create (along with Marketing), present and negotiate trade-marketing, sampling programmes for designated accounts, securing coverage and buy in

Travel Retail Manager UK & Ireland

Benefit Cosmetics

Торговля оптовая / Дистрибуция / Импорт-экспорт

1 год

08.2022 - 08.2023

  • manage all field related points and processes in all UK & ROI TR stores
  • to build and retain good relationships with Retailing Partners
  • set and monitor retail sales targets per market, per Retailer, per store
  • ensure continuous sales growth on the markets to meet budget targets and goals
  • manage and regularly review FTE per store, support HR team in recruitment
  • sales team management (productivity, training, motivation)
  • identify and meet training needs on the area liaising with Training Manager where needed for additional training support
  • to ensure that all retail expenditure is in line with budget
  • allocate resources within budget parameters and in accordance with actual sales trend to protect bottom line
  • analyse new product sales ensuring all opportunities are being maximized

Guerlain Brand Manager CIS Export Markets

LVMH Perfumes and Cosmetics Ukraine

Торговля оптовая / Дистрибуция / Импорт-экспорт

4 года 2 месяца

05.2018 - 07.2022

  • managing the Brand on markets
  • local adaptation and realization of the marketing strategy of the brand for each market
  • managing P&L, control of execution according to approved budget to reach overall OP targeted level
  • SI/SO/Stock forecast and analysis by product by market
  • new products launch (forecasting products, promo and VM, trade support planning and implementation, post-launch analysis)
  • negotiation with Retailers on Brand’s in-store locations and spaces for trade activities
  • competition analysis: new launches, marketing support, product mappings, pricing
  • to develop a winning and profitable model of Brand development at each market of the zone and each key Customer in line with Brand strategy
  • coordination of trade marketing programs (windows decoration, promo-zones, spraying, GWP, animations, trade incentive programs, etc)
  • merchandising (preparing planograms, VM elements ordering)
  • managing the team of beauty consultants, trainer and MU-artist

LOEWE Brand Manager CIS Export Markets

LVMH Perfumes and Cosmetics Ukraine

Торговля оптовая / Дистрибуция / Импорт-экспорт

3 года 8 месяцев

05.2018 - 01.2022

  • launch of the Brand on corresponding markets
  • preparing the scenarios of budget by lines, controlling of execution of approved budget (ATL, digital, trade, training, PR etc) to reach overall OP level
  • SI/SO/Stock forecast and analysis by product by market
  • negotiation with Retailers on Brand’s in-store locations and spaces for trade activities
  • new products launch (forecasting products, promo and VM, trade support planning and implementation, post-launch analysis)
  • merchandising (preparing planograms, VM elements ordering)

LOEWE & ACQUA DI PARMA Product Marketing Manager

LVMH Perfumes and Cosmetics Ukraine

Торговля оптовая / Дистрибуция / Импорт-экспорт

2 года 5 месяцев

12.2015 - 05.2018

  • managing the Brand on the local market
  • local adaptation and realization of the marketing strategy of the brand
  • managing P&L, control of execution according to approved budget
  • building effective relationships with clients
  • sales/stock analysis
  • SI/SO/Stock forecast
  • merchandising (preparing planograms, VM elements ordering)
  • coordination of trade marketing programs (GWP, animations, trade incentive programs, etc)
  • forecasting promo & merch materials
  • new products launch (forecasting products, promo and VM, trade support planning and implementation, post-launch analysis)
  • market analysis, market share, ratings, trends etc

Personal Assistant to General Manager

LVMH Perfumes and Cosmetics Ukraine

Торговля оптовая / Дистрибуция / Импорт-экспорт

3 года 2 месяца

03.2015 - 05.2018

  • administrative support to GM in his day-to-day work
  • preparing reports and presentations in relation to markets of Ukraine, Kazakhstan and CIS
  • events organisation in Ukraine and abroad

Marketing Manager Revlon Professional

Global Pro-Life LLC

Торговля оптовая / Дистрибуция / Импорт-экспорт

5 месяцев

10.2014 - 03.2015

  • marketing plan development
  • preparing the scenarios of budget by lines, execution according to approved budget
  • competitors’ activity survey and analysis
  • events organization

Училась в 1 заведении

Kyiv National Economic University

Marketing Management

Kyiv, 2014

Владеет языками

Английский

свободно

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Итальянский

средний

Украинский

родной

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Курсы, тренинги, сертификаты

Emotional Intelligence

2018

People management skills

2017

Core Strengths. Accountability by choice (SDI system)

2016

Maryna

Brand manager

Киев

32 года

Активно ищет работу

полная занятость

Обновлено 4 дня назад