Працювала в 7 компаніях   9 років 4 місяці

Торгівля оптова / Дистрибуція / Імпорт-експорт

Travel Retail National Account Manager UK & Ireland

Benefit Cosmetics

Торгівля оптова / Дистрибуція / Імпорт-експорт

5 місяців

08.2023 - 01.2024

  • Build sales and marketing strategy for each TR Retailer and market overall
  • Identify & execute potential sales and promotion opportunities
  • Deliver TR wholesale objectives
  • Lead negotiations on TR accounts (sales, space, locations, activations etc) and support them on agreed plan execution
  • Update and set up all TR related processes between all internal and external departments
  • Monthly sales reporting and business overview for stakeholders
  • Lead ad hoc financial analysis to ensure financial targets are met
  • Create (along with Marketing), present and negotiate trade-marketing, sampling programmes for designated accounts, securing coverage and buy in

Travel Retail Manager UK & Ireland

Benefit Cosmetics

Торгівля оптова / Дистрибуція / Імпорт-експорт

1 рік

08.2022 - 08.2023

  • manage all field related points and processes in all UK & ROI TR stores
  • to build and retain good relationships with Retailing Partners
  • set and monitor retail sales targets per market, per Retailer, per store
  • ensure continuous sales growth on the markets to meet budget targets and goals
  • manage and regularly review FTE per store, support HR team in recruitment
  • sales team management (productivity, training, motivation)
  • identify and meet training needs on the area liaising with Training Manager where needed for additional training support
  • to ensure that all retail expenditure is in line with budget
  • allocate resources within budget parameters and in accordance with actual sales trend to protect bottom line
  • analyse new product sales ensuring all opportunities are being maximized

Guerlain Brand Manager CIS Export Markets

LVMH Perfumes and Cosmetics Ukraine

Торгівля оптова / Дистрибуція / Імпорт-експорт

4 роки 2 місяці

05.2018 - 07.2022

  • managing the Brand on markets
  • local adaptation and realization of the marketing strategy of the brand for each market
  • managing P&L, control of execution according to approved budget to reach overall OP targeted level
  • SI/SO/Stock forecast and analysis by product by market
  • new products launch (forecasting products, promo and VM, trade support planning and implementation, post-launch analysis)
  • negotiation with Retailers on Brand’s in-store locations and spaces for trade activities
  • competition analysis: new launches, marketing support, product mappings, pricing
  • to develop a winning and profitable model of Brand development at each market of the zone and each key Customer in line with Brand strategy
  • coordination of trade marketing programs (windows decoration, promo-zones, spraying, GWP, animations, trade incentive programs, etc)
  • merchandising (preparing planograms, VM elements ordering)
  • managing the team of beauty consultants, trainer and MU-artist

LOEWE Brand Manager CIS Export Markets

LVMH Perfumes and Cosmetics Ukraine

Торгівля оптова / Дистрибуція / Імпорт-експорт

3 роки 8 місяців

05.2018 - 01.2022

  • launch of the Brand on corresponding markets
  • preparing the scenarios of budget by lines, controlling of execution of approved budget (ATL, digital, trade, training, PR etc) to reach overall OP level
  • SI/SO/Stock forecast and analysis by product by market
  • negotiation with Retailers on Brand’s in-store locations and spaces for trade activities
  • new products launch (forecasting products, promo and VM, trade support planning and implementation, post-launch analysis)
  • merchandising (preparing planograms, VM elements ordering)

LOEWE & ACQUA DI PARMA Product Marketing Manager

LVMH Perfumes and Cosmetics Ukraine

Торгівля оптова / Дистрибуція / Імпорт-експорт

2 роки 5 місяців

12.2015 - 05.2018

  • managing the Brand on the local market
  • local adaptation and realization of the marketing strategy of the brand
  • managing P&L, control of execution according to approved budget
  • building effective relationships with clients
  • sales/stock analysis
  • SI/SO/Stock forecast
  • merchandising (preparing planograms, VM elements ordering)
  • coordination of trade marketing programs (GWP, animations, trade incentive programs, etc)
  • forecasting promo & merch materials
  • new products launch (forecasting products, promo and VM, trade support planning and implementation, post-launch analysis)
  • market analysis, market share, ratings, trends etc

Personal Assistant to General Manager

LVMH Perfumes and Cosmetics Ukraine

Торгівля оптова / Дистрибуція / Імпорт-експорт

3 роки 2 місяці

03.2015 - 05.2018

  • administrative support to GM in his day-to-day work
  • preparing reports and presentations in relation to markets of Ukraine, Kazakhstan and CIS
  • events organisation in Ukraine and abroad

Marketing Manager Revlon Professional

Global Pro-Life LLC

Торгівля оптова / Дистрибуція / Імпорт-експорт

5 місяців

10.2014 - 03.2015

  • marketing plan development
  • preparing the scenarios of budget by lines, execution according to approved budget
  • competitors’ activity survey and analysis
  • events organization

Навчалась в 1 закладі

Kyiv National Economic University

Marketing Management

Kyiv, 2014

Володіє мовами

Англійська

вільно

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Італійська

середній

Українська

рідна

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Курси, тренінги, сертифікати

Emotional Intelligence

2018

People management skills

2017

Core Strengths. Accountability by choice (SDI system)

2016

Maryna

Brand manager

Київ

32 роки

Активно шукає роботу

повна зайнятість

Оновлено 4 години тому