Працювала в 7 компаніях 9 років 4 місяці
Торгівля оптова / Дистрибуція / Імпорт-експорт
Travel Retail National Account Manager UK & Ireland
Benefit Cosmetics
Торгівля оптова / Дистрибуція / Імпорт-експорт
5 місяців
08.2023 - 01.2024
- Build sales and marketing strategy for each TR Retailer and market overall
- Identify & execute potential sales and promotion opportunities
- Deliver TR wholesale objectives
- Lead negotiations on TR accounts (sales, space, locations, activations etc) and support them on agreed plan execution
- Update and set up all TR related processes between all internal and external departments
- Monthly sales reporting and business overview for stakeholders
- Lead ad hoc financial analysis to ensure financial targets are met
- Create (along with Marketing), present and negotiate trade-marketing, sampling programmes for designated accounts, securing coverage and buy in
Travel Retail Manager UK & Ireland
Benefit Cosmetics
Торгівля оптова / Дистрибуція / Імпорт-експорт
1 рік
08.2022 - 08.2023
- manage all field related points and processes in all UK & ROI TR stores
- to build and retain good relationships with Retailing Partners
- set and monitor retail sales targets per market, per Retailer, per store
- ensure continuous sales growth on the markets to meet budget targets and goals
- manage and regularly review FTE per store, support HR team in recruitment
- sales team management (productivity, training, motivation)
- identify and meet training needs on the area liaising with Training Manager where needed for additional training support
- to ensure that all retail expenditure is in line with budget
- allocate resources within budget parameters and in accordance with actual sales trend to protect bottom line
- analyse new product sales ensuring all opportunities are being maximized
Guerlain Brand Manager CIS Export Markets
LVMH Perfumes and Cosmetics Ukraine
Торгівля оптова / Дистрибуція / Імпорт-експорт
4 роки 2 місяці
05.2018 - 07.2022
- managing the Brand on markets
- local adaptation and realization of the marketing strategy of the brand for each market
- managing P&L, control of execution according to approved budget to reach overall OP targeted level
- SI/SO/Stock forecast and analysis by product by market
- new products launch (forecasting products, promo and VM, trade support planning and implementation, post-launch analysis)
- negotiation with Retailers on Brand’s in-store locations and spaces for trade activities
- competition analysis: new launches, marketing support, product mappings, pricing
- to develop a winning and profitable model of Brand development at each market of the zone and each key Customer in line with Brand strategy
- coordination of trade marketing programs (windows decoration, promo-zones, spraying, GWP, animations, trade incentive programs, etc)
- merchandising (preparing planograms, VM elements ordering)
- managing the team of beauty consultants, trainer and MU-artist
LOEWE Brand Manager CIS Export Markets
LVMH Perfumes and Cosmetics Ukraine
Торгівля оптова / Дистрибуція / Імпорт-експорт
3 роки 8 місяців
05.2018 - 01.2022
- launch of the Brand on corresponding markets
- preparing the scenarios of budget by lines, controlling of execution of approved budget (ATL, digital, trade, training, PR etc) to reach overall OP level
- SI/SO/Stock forecast and analysis by product by market
- negotiation with Retailers on Brand’s in-store locations and spaces for trade activities
- new products launch (forecasting products, promo and VM, trade support planning and implementation, post-launch analysis)
- merchandising (preparing planograms, VM elements ordering)
LOEWE & ACQUA DI PARMA Product Marketing Manager
LVMH Perfumes and Cosmetics Ukraine
Торгівля оптова / Дистрибуція / Імпорт-експорт
2 роки 5 місяців
12.2015 - 05.2018
- managing the Brand on the local market
- local adaptation and realization of the marketing strategy of the brand
- managing P&L, control of execution according to approved budget
- building effective relationships with clients
- sales/stock analysis
- SI/SO/Stock forecast
- merchandising (preparing planograms, VM elements ordering)
- coordination of trade marketing programs (GWP, animations, trade incentive programs, etc)
- forecasting promo & merch materials
- new products launch (forecasting products, promo and VM, trade support planning and implementation, post-launch analysis)
- market analysis, market share, ratings, trends etc
Personal Assistant to General Manager
LVMH Perfumes and Cosmetics Ukraine
Торгівля оптова / Дистрибуція / Імпорт-експорт
3 роки 2 місяці
03.2015 - 05.2018
- administrative support to GM in his day-to-day work
- preparing reports and presentations in relation to markets of Ukraine, Kazakhstan and CIS
- events organisation in Ukraine and abroad
Marketing Manager Revlon Professional
Global Pro-Life LLC
Торгівля оптова / Дистрибуція / Імпорт-експорт
5 місяців
10.2014 - 03.2015
- marketing plan development
- preparing the scenarios of budget by lines, execution according to approved budget
- competitors’ activity survey and analysis
- events organization
Навчалась в 1 закладі
Kyiv National Economic University
Marketing Management
Kyiv, 2014
Володіє мовами
Англійська
вільно
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Італійська
середній
Українська
рідна
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Курси, тренінги, сертифікати
Emotional Intelligence
People management skills
Core Strengths. Accountability by choice (SDI system)
Maryna
Maryna
Brand manager
Київ
Активно шукає роботу
повна зайнятість
Оновлено 4 дні тому