Работала в 4 компаниях   8 лет

Реклама / Маркетинг / PR-услуги

Business Intelligence Expert

Kantar Україна

Реклама / Маркетинг / PR-услуги

3 года 4 месяца

07.2021 - по настоящее время

  • Development of the business analysis direction.
  • Business Consulting: use data analytics to make real-time adjustments and optimizations to improve campaign effectiveness, find new sources of business.
  • Develop comprehensive and data-driven media strategies that align with clients' overall marketing plans.
  • Stay up-to-date with industry trends, emerging technologies, and innovations in media and advertising

Strategic and Client Service Director

Initiative Media agency, razom communications

Реклама / Маркетинг / PR-услуги

3 года 6 месяцев

10.2017 - 04.2021

I. Managing the process of strategic product developing for current clients and NB, client service

  • day to day communication with the clients, developing and providing products and solution due to client’s requests
  • coordination work of internal departments and contractors of the company to achieve results
  • creating and presentation media and communication strategies for clients both local and international
  • control / implementation of strategies for network / local client (IDS Borjomi, Metro Cash and Carry, monobank, LEGO, Carlsberg, Unilever, Lantmannen, Watsons, Turkish Airlines, OTP, Arterium, etc)

II. Development of new products /approaches/instruments

  • campaign optimization, automation of processes in the analysis of indicators of placement quality
  • approaches in using Big Data to build segments and launch targeted campaigns through DMP
  • development of planning instruments creating the tools for assessing business KPIs

ACHIEVEMENTS: 3 Effie Ukraine award (monobank), TOP 3 agencies by billing (from 11th place to 3d), development of econometric models for other countries/markets

Head of R&D and Data Science

Initiative Media agency, razom communications

Реклама / Маркетинг / PR-услуги

3 года 6 месяцев

10.2017 - 04.2021

  • analysis of the target audience, consumers behavior for tenders, strategies
  • development of models / forecasts for media plans argumentation
  • trends report preparation
  • communication with global partners, implementation international experience, research, programs, mathematical sales models for Ukrainian market

Strategic researcher

Publicis Groupe Ukraine

Реклама / Маркетинг / PR-услуги

11 месяцев

10.2016 - 09.2017

  • evaluating of business KPIs, creating models for evaluation and forecasting KPIs, econometrics
  • analysis of marketing research results and their visualization

Ключевая информация

Google Analytics, Google data studio, Google ads, Power BI, Similarweb, Gemius, RStudio, EViews, Statistica, Frontier, SQL Server, VBA, Delphi 1-5, Arianna, Markdata, Galileo

Училась в 1 заведении

Національний авіаційний університет

Economic Cybernetic

Kyiv, 2010

Oksana

Strategist

Киев

36 лет

полная занятость

Обновлено 1 месяц назад