• Advised senior stakeholders on growth strategy, business model optimization, and KPI frameworks to drive sustainable revenue and margin improvement.
• Identified and assessed new market entry, diversification, and partnership opportunities through market, competitive, and financial analysis.
• Designed and delivered data-driven, non-standard solutions addressing complex business challenges across marketing, technology, and operations.
• Conducted startup and vendor due diligence, including commercial evaluation and integration planning.
• Supported end-to-end business development efforts: opportunity origination, proposal development, pitching, and client onboarding.
• Collaborated with cross-functional teams to translate strategic recommendations into scalable execution and measurable outcomes.

• Development of the business analysis direction.
• Business Consulting: use data analytics to make real-time adjustments and optimizations to improve campaign effectiveness, find new sources of business.
• Develop comprehensive and data-driven media strategies that align with clients' overall marketing plans.
• Stay up-to-date with industry trends, emerging technologies, and innovations in media and advertising

I. Managing the process of strategic product developing for current clients and NB, client service

• day to day communication with the clients, developing and providing products and solution due to client’s requests
• coordination work of internal departments and contractors of the company to achieve results
• creating and presentation media and communication strategies for clients both local and international
• control / implementation of strategies for network / local client (IDS Borjomi, Metro Cash and Carry, monobank, LEGO, Carlsberg, Unilever, Lantmannen, Watsons, Turkish Airlines, OTP, Arterium, etc)

II. Development of new products /approaches/instruments

• campaign optimization, automation of processes in the analysis of indicators of placement quality
• approaches in using Big Data to build segments and launch targeted campaigns through DMP
• development of planning instruments creating the tools for assessing business KPIs

ACHIEVEMENTS: 3 Effie Ukraine award (monobank), TOP 3 agencies by billing (from 11th place to 3d), development of econometric models for other countries/markets

• analysis of the target audience, consumers behavior for tenders, strategies
• development of models / forecasts for media plans argumentation
• trends report preparation
• communication with global partners, implementation international experience, research, programs, mathematical sales models for Ukrainian market

• evaluating of business KPIs, creating models for evaluation and forecasting KPIs, econometrics
• analysis of marketing research results and their visualization