Працювала в 4 компаніях 8 років
Реклама та PR-послуги
Business Intelligence Expert
Kantar Україна
Реклама та PR-послуги
3 роки 4 місяці
07.2021 - до теперішнього часу
- Development of the business analysis direction.
- Business Consulting: use data analytics to make real-time adjustments and optimizations to improve campaign effectiveness, find new sources of business.
- Develop comprehensive and data-driven media strategies that align with clients' overall marketing plans.
- Stay up-to-date with industry trends, emerging technologies, and innovations in media and advertising
Strategic and Client Service Director
Initiative Media agency, razom communications
Реклама та PR-послуги
3 роки 6 місяців
10.2017 - 04.2021
I. Managing the process of strategic product developing for current clients and NB, client service
- day to day communication with the clients, developing and providing products and solution due to client’s requests
- coordination work of internal departments and contractors of the company to achieve results
- creating and presentation media and communication strategies for clients both local and international
- control / implementation of strategies for network / local client (IDS Borjomi, Metro Cash and Carry, monobank, LEGO, Carlsberg, Unilever, Lantmannen, Watsons, Turkish Airlines, OTP, Arterium, etc)
II. Development of new products /approaches/instruments
- campaign optimization, automation of processes in the analysis of indicators of placement quality
- approaches in using Big Data to build segments and launch targeted campaigns through DMP
- development of planning instruments creating the tools for assessing business KPIs
ACHIEVEMENTS: 3 Effie Ukraine award (monobank), TOP 3 agencies by billing (from 11th place to 3d), development of econometric models for other countries/markets
Head of R&D and Data Science
Initiative Media agency, razom communications
Реклама та PR-послуги
3 роки 6 місяців
10.2017 - 04.2021
- analysis of the target audience, consumers behavior for tenders, strategies
- development of models / forecasts for media plans argumentation
- trends report preparation
- communication with global partners, implementation international experience, research, programs, mathematical sales models for Ukrainian market
Strategic researcher
Publicis Groupe Ukraine
Реклама та PR-послуги
11 місяців
10.2016 - 09.2017
- evaluating of business KPIs, creating models for evaluation and forecasting KPIs, econometrics
- analysis of marketing research results and their visualization
Ключова інформація
Google Analytics, Google data studio, Google ads, Power BI, Similarweb, Gemius, RStudio, EViews, Statistica, Frontier, SQL Server, VBA, Delphi 1-5, Arianna, Markdata, Galileo
Навчалась в 1 закладі
Національний авіаційний університет
Economic Cybernetic
Kyiv, 2010
Oksana
Oksana
Strategist
Київ
повна зайнятість
Оновлено 1 місяць тому