· Digital strategy development;

· Setting goals and main KPIs for various Internet channels;

· Marketing analysis, niche analysis and drawing up a portrait of the target audience;

· Brief preparation for the creation of a website, briefing contractors (tender arranging), preparation of technical specifications, control over implementation;

· Development of the marketing component of the product: description, USP, commercial offer, filling the site with selling content, development of presentation materials;

· SEO site optimization: the main sources of traffic attraction, work with Google Search Console, semantics and content strategy for SEO, internal and external site optimization;

· Website prototyping and usability audit of UI / UX (working with landing pages, detecting problems related to website content);

· Setting up advertising campaigns in Google Ads;

· Working with Google Analytics, tracking results and evaluating their effectiveness (basic skills);

· SMM: strategy development and work with software tools Facebook, Instagram; targeted ads on Facebook and Instagram;

· Calculation of the effectiveness of advertising campaigns (CTR, CPA, СPO etc.);

· Increase conversion through email marketing (email marketing strategy, building a chain of letters, sales letters, performance analysis);

Planning and budget optimization etc

• Anti-crisis PR activities: developing a new communication strategy to remove the bank out of crisis situation that take place in a result of heavy PR-attack, forming a new activity plan, writing PR-materials;

• Monitoring of information field of the bank, writing press-releases, working out with journalists' requests;

• Indoor PR: writing communicational materials for regional network with anti-crisis scripts;

• Marketing planning and budgeting for advertising:

• Developing and implementing projects to clients retention and their returning;

• Works with a launching a new company web site: revision of interactive services, read over web pages, filling in different sections of the web site, preparing new procedures to provide and support the web site;

• Participating in developing mobile app for Internet-Banking: technical task, navigation, visualization, creating design layouts, filling in with information for customers;

• Trade marketing: providing company branches with POS-materials;

• Sales promotions: regional marketing activities;

• Organizational management of marketing team (4 employees).

• Marketing planning and budgeting;

• Developing of promotional plan for insurance products on the market;

• Monitoring of competitors' activities (their news, SMM activities, marketing actions, Mystery Shopping and so on);

• Designing a new outdoor Brand Book for new company branches;

• Creating new visuals and advertising materials;

• Providing all company branches with advertising and souvenir materials;

• Sales promotions actions, developing and realization actions for clients, partners and company agents;

• Working out with agent network: designing leaflets and brochures for agents, producing advertising materials, carrying out different sales actions for agents to stimulate their sales;

• Creating a new company web site (Company Internet shop: brief for IT department, technical task, preparing and rearrange business process for Internet sales);

• PR activities: working out with filling in domestic corporate digest, writing and sending press releases to journalists, renewing Intranet web page, writing news for company Web site, commenting journalists' requests etc.

• Working up strategies and projects for marketing promotion of bank products;

• Working up the communication strategies for all range of bank products;

• Elaboration of communication with mass media and with clients;

• Indoor and outdoor PR;

• Creating and launching bank activity in social networks;

• Creating strategy for corporate social activities and its implementation;

• Supporting and updating in the bank web-site, modernization of the old web-site and creating a new one;

• Creating of the Internet leading pages for supporting new and temporary action products;

• Development of advertisements and promotional materials, writing texts for radio broadcasts and TV trailers;

• Creating ideas for radio broadcasts and TV-trailers, supporting their production;

• Analysis of client's data bases, cross-selling projects;

• Telemarketing;

• Trade-marketing: supplying points of sale with promotional materials, sale promotion, BTL-measures;

• Media-planning;

• Budgeting;

• Administration functions: organizational management of Marketing Department (15 employees), arrangement of the work with a range of the bank departments and so on.

• Creating the conception of the loyalty program for corporate clients;

• Planning the creation of the corporate client's club (ideas, conceptions, content of the web-site and so on);

• Developing and providing marketing research in the context of loyalty program for VIP clients (improvement of quality service - 14 questionnaires to different product directions);

• Providing marketing reviews for VIP Client Department;

• Marketing planning and budgeting;

• Supervision for using budget funds and accomplishment of marketing plans;

• Taking up the branch applications for marketing and advertising activities;

• Planning, producing and analysis of marketing and advertising effectiveness (supporting of the corporate business products);

• Monitoring of the bank market (creating of the conceptions of collection and processing information);

• Searching and buying special data bases;

• Development of the advertising materials;

• Organization and preparing exhibition measures;

• Documents circulation.

· Taking part in all stages of marketing researches;

· Information gathering, systematization and analysis;

· Demands of the Statistical Government Committee and other commercial organizations, data handling;

· Arranging data bases of suppliers, competitors, potential buyers;

· Data bases filtration;

· Questionnaires arranging;

· Target setting to the Interviewer Service Desk and coordination of its work;

· Analysis of collected information;

Reports writing.