Job responsibilities:

• Build strategic plan from vision to implementation
• Annual marketing plan development
• External and internal communication strategy development
• Defining and steering upon Marketing department KPIs
• Budget planning and control
• Strategic portfolio development
• General management of NPD and NPI processes in close cooperation with R&D, TCS and Sales department
• Sales and marketing analytics
• Conducting marketing researches
• Defining & incorporating digital strategy into company marketing strategy
• Setting contacts/building up relations with key customers and prospects
• Delivering presentations to key customers, sales and TSS teams, corporate colleagues
• Inhouse consultancy on project- and change management
• Professionalizing marketing department
• General management of customer and corporate events
• Commercial excellence consultancy to Zeelandia RO, Zeelandia TR

Job responsibilities:

• Sales Excellence program introduction in local Zeelandia organizations (Romania, Greece, Poland, Turkey)

• Facilitating and managing the local implementation of Sales Excellence program based on KPI's

• Monitoring and supporting the implementation of best practices in local Zeelandia organizations

• Supporting the local team in developing a more structured way of working: both in project-context as in the field of sales, product management and marketing

• Identifying, collecting and sharing best-practices to warrant embedding of Sales Excellence program modules throughout the enterprise

Responsibilities connected with product-management

• creating annual new product development plan
• managing the new products launches
• identifying the competitive advantages of the products
  
• branded concepts development based on new product applications
• hunting for best-practices grounded on successful product introductions to be shared with entire Sales & TSS teams
• application library development

catalogs, booklets, leaflets, POS materials development

Marketing researches and analytics:

• conducting brand audit for Zeelandia Ukraine
• conducting research aimed to define the volume of Ukrainian ingredient market for confectionary and bakery industry and the market shares of Zeelandia Ukraine and the main competitors
• conducting internal researches (e.g. perception of the technological department performance and developing recommendations for improvement)
• conducting research on studying our main customers' segments
• conducting research on studying the peculiarities of distribution channels used by our customers
• tracking consumer trends in confectionary and bakery industry
• new product beta-tests
• portfolio analysis (adjusted BCG Matrix, ABC analysis)

Communications:

• preparing company news reports, press releases
• managing company FB page
• delivering presentations at clients' seminars, branch conferences

Work with key customers and prospects:

• help to sales managers in setting contacts
• delivering company presentations
• identifying customers' needs
• product offering preparation
  

Responsibilities linked to analytics and brand consulting

• participation in the development of brand strategies, positioning and brand values
• participation in the development of communication strategies and programs of brand promotion
• participation in brand audit process
• market analysis (competitive environment, the main trends of markets development)
• consumer segmentation and target audience design
• consultancy on customers' portfolio optimization and development
• development of requirements for an effective package/label
• identification of brand consumption barriers
• work with consumption barries: revealing consumers' insights and translating them into the tactics to beat consumption hurdles

Responsibilities connected with marketing researches

• revealing the needs of Clients and project proposals preparation (correct statement of problems, selection of the most correct methods of defined tasks solving, sample selection)
• research tools developing (both for qualitative and quantitative projects)
• focus groups and in-depth interviews moderation
• research results analysis, reports generation, recommendations development
• delivering presentations to Clients

Responsibilities connected with the management of research and analytical department:

• manage the team of researchers, recruiters, regional supervisors
• general management of all research projects (qualitative and quantitative)
• organization and development of smooth relationship with Clients
• training of moderators, interviewers
• new business activity (negotiations with potential clients, company presentation)
• writing articles and press materials
• speaking at conferences/ exhibitions
• developing promotion programs for "Sledopyt" and participating in their implementation

Job responsibilities:

• revealing the Clients' needs and project proposals preparation (correct statement of problems, selection of the most correct methods of defined tasks solving, sample selection)
• research tools development (both for qualitative and quantitative projects)
• focus groups and in-depth interviews moderation
• research results analysis, reports generation, recommendations development
• delivering presentations to Clients
• lead the team of regional supervisors
• training of moderators, interviewers

Key job responsibilities:

• research tools development
• focus groups and in-depth interviews moderation
• research results analysis, reports generation, recommendations development
• suprvising the team of regional field interviewers

Job responcibilities:

• building up effective system of cooperation with Mass Media of business, marketing and advertising direction
• conducting of holding publicity activity (writing press releases, articles and other materials related to holding activity, round tables organization)
• collection and analysis of data connected with the most attractive for the agency segments of the market / Clients
• potential Clients database creation
• participation in brainstorms within the processes of commercial offers preparation and works on strategic planning
• new business activity
• managing D'Arcy participation at international advertising festivals