Having started working at the ARGO-retail network, as a Brand Marketing Manager, I was responsible for the development and implementation of marketing ATL and BTL campaigns for Brands such as ARGO, OVSkids, ORSAY, PROMOD, JACK & JONES, ONLY & SONS, VERO MODA & PIAZZA ITALIA.

• Developed, implemented, monitored, and evaluated the Brand marketing communications strategy for advertisement, promotions, public relations, and digital.
• Successfully opened 5 new Brand Stores in different cities of Ukraine.
• Development of promotional materials in 24 Brand Stores and 9 Brands across the country.
• Standardized the production and placement of POS materials, which in turn led to advertising budget optimization by 20%.

Samsung Electronics was a key company in my development as a marketer

In 2014, the marketing team, that I was a part, was awarded the title of "The best marketing team in Ukraine".In 2016, I received an Outstanding Achievement Award for "Best Practice in Retail Marketing" among all Samsung divisions.For more than 3 years of hard and challenging work in this company, I was able to:

• Developed, agreed, and implemented a "Happy Home" strategy for home appliances promotion in the markets of Ukraine and Moldova.
• Created unique Visual In-store Displays in the "Happy Home" concept, and dozens of all kinds of advertising and POS materials.
• Developing and implementing sales and marketing campaigns to provide revenue growth for the Home Appliance division.
• Increased the presence of branded In-store Displays in large National consumer electronics chains by 50%.
• Successfully managed advertising campaigns in hundreds of national and regional stores in two countries.
• Brand participation in trade shows and retail exhibitions (CEE)

My first marketing job was very exciting and inspiring. Despite the fact that I had no work experience, I was able to get an interview with the largest international dairy company. My key responsibilities included:

• Mechanics development of the promo campaign for all range of Brands Development, organizing, and conducting retail-marketing projects and activities (promo, co-promo, sampling) in cooperation with BTL agencies.
• Communication with agencies and contractors, and national and regional RM teams.
• POSM and In-store visualization development, control of production, and logistics.
• Budget planning, finance control, and reporting.