• Setting clear, measurable, and achievable business goals for the firm
• Regular assessment of the progress, adaptation of strategies to ensure the continuous growth, profitability, and success of the business
• Development and implementation of marketing strategies aligned with the overall business objectives
• Leadership and team Management of a dynamic team of marketing professionals, fostering a collaborative and innovative work environment
• Development of maintaining strong relationships with clients, understanding their unique needs and objectives, acting as a trusted advisor, offering strategic insights and solutions
• Business development of the marketing consultancy by identifying and pursuing new business opportunities
• Budgeting and resource allocation to ensure optimal utilization of resources and adherence to financial targets
• Market research and analysis to stay abreast of industry trends and market dynamics to enhance competitive positioning
• Serving as a brand ambassador for the firm, representing its values and expertise to enhance the firm's visibility and reputation
• Establishing and tracking KPIs to measure the effectiveness of the team

-

Business set-up:

• Research and analysis of the office supplies market with regards to the product categories, purchase conditions from direct suppliers, competitive situation in the market, etc.
• Needs assessment in terms of office space, warehouse space, equipment, labor resources, etc. for operational set-up
• Business model and marketing mix analysis of the competition with the purpose of successful launch of new brand
• Budget and business plan development including evaluation of necessary investments, timeline forecasts of achieving operational profit, return on investments, and net profitability
• Outsource and development supervision of the company's website and digital infrastructure
• Search and rent of office space and warehouse, purchase of office and warehouse equipment, purchase of delivery vehicles
• Interview with candidates, hiring of personnel
• Negotiations and supply agreements with key manufacturers and importers

-

General management:

• Organization and operational management of departments (sales, marketing, accounting, logistics)
• Supervision of sales development and marketing positions according to general business plan
• Representation of the company and hands-on negotiations with suppliers and key customers
• Selection, evaluation and motivation of the personnel
• Analysis and optimization of business processes

-

Hands-on development and implementation of a marketing mix:

• Direct management of the marketing activity and marketing team
• Brand positioning and target audience identification in accordance with market segmentation
• Development and implementation of a marketing plan with a focus on promoting the company's brand in digital channels
• Collaboration with website developers, setting goals with regards to user experience (UX) and user interface (UI), compliance with brand positioning and target audiences
• Setting tasks and supervision of non-advertising promotion of the company with SEO, SMM, e-mail marketing instruments
• Setting tasks and supervision of advertising activities of the company (Google Ads, FB, Instagram, affiliate marketing, banner ads)
• ROI control with Google Analytics, Google Search Console, further optimization of marketing costs
• Sales funnel development, lead generation
• Development and implementation of loyalty programs, retention rate control

-

Sales department supervision (collaboration with Head of sales):

• Development and approval of sales plans in general and in terms of segments with respect to company's marketing mix and market trends
• Participation in development and overseeing the algorithms for customer base growth and retention (similar to CRM systems)
• Supervision over department's key account management (KAM) processes according to developed KAM algorithms
• Participation in development, implementation and control of customer satisfaction system
• Negotiations and relationship development with key clients, problem solving
• Participation in development and optimization of sales team incentive system, staff motivation to upsale

-

Supplier relationship management:

• Research and analysis of suppliers in terms of quality, price, terms of delivery and payment
• Negotiations of supply agreements
• Development and implementation of strategies to further reduce purchase prices, improve delivery conditions, defer payments

-

Other responsibilities:

• Accounting and taxes supervision
• Logistics control and optimization
• HR manager function, personnel development

-

Marketing and Communication Director for Central and Eastern Europe, Middle East, Turkey, Africa (2013-2017, 3 years)

• Localization of the global marketing strategy into a marketing plan for the region
  
• Analysis of marketing mixes of the competition in the region and key countries. Comparison of competitors' marketing programs with own marketing activities in key market segments
• Development of regional and local marketing programs in accordance with the global strategy in the following areas - Digital Marketing, Product Marketing, Industry Marketing, PR and Communications
• Tracking the effectiveness of marketing programs in the countries, ensuring the use of best practices
  
• Leadership and development of the team in the region, organization of trainings
• Representation of the region's interests before the global marketing team, budgeting, inclusion ofregional agenda into global marketing activities
• Participation in the development of a global marketing plan
• Coordination of the regional marketing programs with the global marketing director

-

Commercial Director CIS (2012-2013, 2 years)

• Development and approval of the Sales Plan in the CIS region in terms of countries and areas of business in accordance with global goals and economic conditions
• Operational control over the implementation of sales plans in the countries, strengthening commercial and marketing efforts if necessary, ensuring the achievement of planned growth indicators
• Analysis and planning of the commercial component when launching new businesses and new countries (entry strategy, cost approval, business start-up)
• Evaluation of the effectiveness of sales teams and customer service in the countries, task setting and optimization
• Development of the team of regional KAM managers
  
• Active participation in negotiation processes for major regional contracts (preparation for negotiations, strategy developement, closing deals)
• Customer satisfaction control, participation in problem solving
• Presentation of research results on the CIS region in headquarters of major customers (Samsung, LG, Sony, Panasonic, etc.)
• Leading the sales team in the region, organization of trainings, ensuring the use of best practices and knowledge sharing

-

Commercial Manager Consumer Electronics for Central and Eastern Europe (2010-2012, 2 years)

• Development and approval of the sales plans of Consumer Electronics business in the CEE region by countries
  
• Operational control over the implementation of sales plans in the countries, strengthening commercial and marketing efforts if necessary, ensuring the achievement of the planned growth indicators of Consumer Electronics business
• Evaluation of the effectiveness of sales teams and customer service in the countries of the region, task setting and optimization
• Customer satisfaction control, participation in problem solving
• Presentation of research results on the CEE region in headquarters of major clients (Samsung, LG, Sony, Panasonic, etc.)
• Leading the sales team in the region, organization of trainings, ensuring the use of best practices and knowledge sharing

-

Deputy Department Director, Retail & Technology (2009-2010, 1 рік)

• Sales plan development and supervision
• Development of client service standards
• Cllient satisfaction management

-

Sector Manager, Consumer Electronics and Photo (2008-2009, 1 рік)

• Sector management
• Market analysis
  
• Client support
• Sales

-

Market Expert, Consumer Electronics and Photo (2007-2008, 1 рік)

• Market analysis
  
• Client

• Analysis and research results presentations to clients on the FMCG markets
• Customer support for data quality and interpretation of research results
• Search for new customers, active sales