1. Proactive communication and strategically respond to market demands by developing a steady marketing and innovation pipelines

2. Assessing the market and identifying relevant new opportunities and responsible for business case constructions

3. Work with new business development strategies and employ these strategies

4. Strategic and tactical business plans development and presentations

5. Marketing & business analytics and consumer research

6. Partnership with sales team to strengthen market positions and enhance brands health on domestic and export markets

7. Attend and contribute to company sales meetings, training sessions and conferences; continue to grow and share knowledge of the market, company solutions and competitor analysis

8. Provide marketing with information to inform product development and marketing plan development

9. Collaborate with cross functional teams to execute growth initiatives and innovations projects

10. Proactively build relationships with relevant experts and business partners

11. Provide strong leadership and direction to the team

1. Strategic business planning and assessing company market performance
2. Marketing & Innovation strategy development and implementation
3. Consumers and market research & analytics
4. Drive business process excellence initiatives while establishing a culture of quality and continuous improvement based on company development strategy
5. Support cross-functional business initiatives that improve organizational effectiveness, drive process improvements, speed and efficiency across the organization
6. Consult & coach employees in the development of process excellence principles, methods and skills/behaviors across the organization
7. Lead, inspire, and develop Marketing and R&D team (5 experts direct report) and cross-functional teams (more then 20 persons functional report)
8. Collaborate with various functional areas to achieve optimal results in process redesign and implementation of new methodologies
9. Simplify processes and remove complexity
10. Portfolio management & budgeting planning
11. Online store management
12. Be an agent of change by demonstrating enthusiasm and commitment to change processes
13. Preparation and maintenance of workshops and educational courses (both internal and external)
14. Development and implementation of a motivation program for personnel participation in the lean production system
    

1. Strategic business planning
2. Preparation of business cases for capital investments for HQ confirmation (assessment of the potential of market segments, products, volume planning etc.)
3. Marketing strategy development and realization (media, digital, PR, BTL, sponsorship and charity + export markets activities)
4. Supervision and leading of the creative component of the brands (advertisement videos, packaging, images etc.)
5. Product and process innovation strategy development on short- and long-term prospective (including new technologies exploration to create a product)
6. Development of the new products pipelines for export markets and private labels clients (CIS, Asia, Nordics)
7. Market and consumer research
8. Lead, motivate, inspire, and develop Marketing and R&D team (5 experts)
9. Lead cross functional projects and build effective network with internal and external partners
10. Launch and maintenance of the company's online store
11. Participation in international food exhibitions and communication with current and new clients from different countries
12. Budget planning, controlling and distribution based on company goals
13. Portfolio management
14. Preparation and maintenance of workshops
15. Brands performance tracking
    

1. Contribution to overall strategic business planning on a long and short term prospective
2. Ready-to-eat cereals marketing strategy development and implementation
3. Development of brand strategies and brand plans that will helps to achieve brand volumes, market share and brand image characteristics (with Brand team)
4. Lead and develop Marketing department - team of 4 experts
5. Marketing mix development and communication management (TV copies shooting, national promo, media planning - TV, Print, Digital; Trade activations, Sponsorship activities)
6. Monitoring of brands performance and market trends (Retail Audit and sales data, competitors in-market activity, market environment, price analysis, new launches, desk research about new trends on the market)
7. Consumer and marketing research: qualitative and quantitative research
8. Development and launches of new brands and product (full NPD cycle)
9. Building effective communication network with key internal functions (Sales, R&D, Legal, Finance, Demand Planning, Purchasing)
10. Coordination of creative, media, BTL, digital, PR, research agencies, production houses in developing and execution of ATL, BTL campaigns and marketing research projects
11. Preparation and conduction of presentations for internal and external stakeholders, for example distributors, thematic workshops, conferences etc. (product characteristics, quality, new launches, successful stories)
12. Marketing budget control and product portfolio management
13. Packaging update and development for existing and new products based on target audiences needs

1. Participation in RTE cereals marketing strategy development.
2. Development and execution of brand plans for "START!" and "Masha and Vedmid".
3. Monitoring of brands performance (Retail Audit and sales data, competitors in-market activity, market environment, price analysis, new launches).
4. Development of new product with R&D department (full NPD cycle).
5. Pack update and development for existing and new products.
6. Marketing budget control and product portfolio management (PPM).
7. Marketing mix development and execution (TV copies shooting, national promo, media plan).
8. Communication management (TV, Print, Internet, Sponsorship activities).
9. Consumer and marketing research: qualitative and quantitative research.
10. Preparation and conduction of product presentations to distributors, thematic workshops (product characteristics, quality, new launches).
11. Building effective communication network with key internal functions (Sales, R&D, Legal, Finance, Demand Planning, Purchasing).
12. Coordination of creative, media, BTL, digital, PR, research agencies, production houses in developing and execution of ATL, BTL campaigns and marketing research projects.

1. Analysis and submission of regular reports which are aimed at better understanding and evaluation of the market on the basis of shopping channels & consumers data.
2. Launch and analysis of on-going and ad-hoc research projects.
3. Briefs discussion with internal clients and research agencies.
4. Participation in the discussion and selection of the research methodology.
5. Check of the materials (questionnaires, cards, quotas) which are provided by research agencies.
6. Validation of the research materials with manager and internal clients.
7. Quality control of the research agencies field work.
8. Participation and conduction of the research results presentations.
9. Providing effective support of marketing and other internal clients which are related to the information used in determining tactics and strategy (data collection, regular reporting, presentations).
10. Regular reporting about the market and consumers.
11. Support of the effective and efficient business relationship with research agencies.

1. Timely providing of quality marketing research in company (tracking, quantitative & qualitative, product tests etc.)
2. Preparing of annual marketing research plan, ensuring of its implementation.
3. Marketing research budget controlling.
4. Preparing of the briefs and other supporting documentation for the marketing research, their accordance with appropriate departments
5. Quality controlling of marketing research agencies and timely providing of marketing research results
6. Negations with current and new contractors concerning marketing research providing
7. Coordination of research design, questionnaires, screeners, guides, their correction and updating.
8. Research process controlling, evaluation of obtained results quality
9. Marketing research and internal company data analysis, preparation of the reports and presentations with comments and conclusions on their bases.
10. Research results presentation for the different departments of the company
11. Data collecting and preparation of the weekly, monthly marketing reports based on transaction and sales
12. Preparation of Product Mix reports
13. Administration of the internal accounting system of the products: initiation of the new production units, classification, systematization and data support in the system
14. Data updating for the reports and presentations upon the request of the Marketing Director
15. Consultation and analytical reports preparation on-demand of the restaurants or other company departments
16. Preparation of the according price lists and their timely delivery to the restaurants after their confirmation with certain departments
17. Marketing administrative work: payments, contracts, tenders arrangement etc.
18. Project realization on permits receiving for the placement of advertising designs outside the restaurants.
    

1. Maintain current information about clients
2. Communication with clients in order to identify the specific issues to be addressed during the research projects
3. Analysis of initial data in accordance with client's needs.
4. Proposal preparation to the clients.
5. Recommendations about the research methodology to the clients (methods, sample size, profile of respondents, etc.)
6. Development and approval of research materials for both qualitative & quantitative studies.
7. Coordination of the research projects inside the company (work with recruiters, moderators, etc.)
8. Research preparation and field stage control.
9. Research budget control.
10. Administration of the financial documents requested for projects execution
11. Reports preparation for the accounts department about current and completed research projects.
12. Presentation of information and conclusions to the clients.

1. Interview of respondents

2. Data entry

3. Data coding

4. Coordination of the work of interviewers and data handlers

5. Control of the quality of data entering and coding

1. Interview of respondents

2. Data entry