As Head of Marketing, I transformed digital strategy, optimized multi-channel growth, and aligned marketing & sales—leading to a more efficient pipeline, stronger brand positioning, and higher revenue impact.

• Optimized paid ad performance, reducing acquisition costs while maintaining a steady pipeline of high-quality leads.
• Shifted focus to high-performing organic strategies, increasing organic lead generation by 40%, leading to a more cost-effective and diversified traffic mix.
• Revamped website content and UX, increasing time on site by 40% and reducing bounce rate by 25%, leading to higher engagement and lead quality.
• Led a high-performance marketing team (SEO, PPC, SMM, Content, Design, Development), optimizing workflows and improving execution efficiency by 30%, while fostering a collaborative and results-driven work environment.
• Worked with HubSpot CRM to enhance lead tracking and sales-marketing alignment, improving lead attribution accuracy.
• Integrated GA4 and ClickUp to streamline campaign tracking, reporting automation, and cross-team collaboration, improving workflow efficiency and data-driven decision-making.
• Strengthened sales and marketing coordination, increasing MQL-to-SQL conversion rates by 35%, improving lead qualification, and enhancing pipeline efficiency.
• Developed impactful case studies that supported enterprise deal closures and enhanced the company’s credibility in the IT market.
• Improved brand authority and SEO-driven visibility, strengthening competitive positioning and increasing inbound engagement.