Працювала в 9 компаніях 22 роки 6 місяців
IT, Реклама та PR-послуги, FMCG
Business Analyst
Trinetix
IT
3 роки 5 місяців
06.2019 - 11.2022
Responsibilities:
- communication with the customer, conducting Q&A sessions, clarifying the requirements, holding design-sessions, presenting-discussing-approving intermediate results, presentation of the final result;
- business analysis of the received requirements, research, visualization and presentation of the analysis results, project planning;
- working with the design team: setting and monitoring tasks, time management, daily routines;
- working with the dev-team: project transfer from design to development, grooming, support;
- user-testing of app design and behavior
Key Contributions:
- over 50 mobile apps designed from scratch or upgraded (entertaining, social, time&project, auditor, technical apps)
- conducting series of design-sessions with decision-makers to get everyone on the same side
Client service director
AGAMA Creative Services
Реклама та PR-послуги
9 місяців
09.2018 - 06.2019
Responsibilities:
- manage the staff, clients, and process for particular accounts and policies for all accounts;
- create strong community and client relations;
- oversee tracking of data about accounts, intervening when problems occur;
- lead marketing efforts, pricing, and outreach to upper management;
- manage the internal financial forecasting requirements and be responsible for meeting corporate profitability goals.
IT Project Manager
PEPPERMINT Interactive
IT
8 місяців
09.2015 - 05.2016
PM at software development project MOSAIC (online management tool)
- full-cycle project management from business idea to successful delivery
- leadership and team motivation, decision making
- working in Agile environment (JIRA)
- ensure quality of the process and deliverables: development process optimization
- collaboration with Technical Leads and QA manager
- communication with client, presentation of product releases
- facilitate team daily stand up meetings
- planning the sprints
- backlog maintenance, updating priorities
- budgeting and timing
- deadline management Key Contributions:
- successful delivery of 3 product releases to the Client
- meeting budget / profitability indicators both for Client and production
Business Development Director
PEPPERMINT Interactive
Реклама та PR-послуги
1 рік 6 місяців
03.2014 - 09.2015
Responsibilities:
- providing leadership and guidance to Agency teams (SMM, Media Planning, Creative and Production) during pitch process;
- responsible for "General Strategy Part" of Agency pitch proposals;
- pitch presentations development;
- pitch process management: communicating with potential clients, presenting Agency proposals;
- project leader of WBD portal development: leadership, coaching and performance management of the team of 12 professionals
- optimizing Agency performance indicators: pricing, contracts profitability, processes efficiency
- part of the executive team of new business model implementation: moving from "pitch-after-pitch" exhausting practice to "leads-oriented products portfolio" for mass B2B market
Key Contributions:
- 70% pitches won in the season of 2014. It is the best "won/participated" index for 5-years of Peppermint activity on the market
- $300K contract with WBD is gained in pitch and signed
- Profitability of 2014 new contracts increased from 0-5% to 15-30%
Managing director
REVOLVER advertising agency
Реклама та PR-послуги
5 років 4 місяці
08.2008 - 12.2013
Responsibilities:
- startup management
- executive management
- staff management
- new business
- financial management
- brand strategy development
- management of creative projects
- management of digital projects
Key Contributions:
Started up a new Agency. Increased turnover from zero to 5 mln UAH. Engaged the team up to 30 employees, organized own digital production.
Clients gained in pitches: life:), YOTA, DANONE, AVON, NESTLE and other.
Industry Awards: EFFIE (bronze for "Mistakes" TVC for NESTLE), KMFR (silver and bronze for "life:) PARTISANS" and "REBORN" digital campaigns), White Square (silver for "life:) PARTISANS" digital campaign).
New successful brand strategy for NESCAFE 3in1 was developed and the new image TVC ("Mistakes") was shot by Agency team. This strategy and the TVC were adapted for international markets of NESTLE (Russіа, Poland, Czech Republic, Moldova).
The NESCAFE IdeaX project for talented youth was developed and ran by Agency during 5 years.
For more information, please, visit: www.revolvers.com.ua
Account Director
EuroRSCG New Europe
Реклама та PR-послуги
1 рік 4 місяці
05.2007 - 09.2008
Responsibilities:
- Client service
- Project management
- Pitches management
Key Contributions:
Operational management for Agency key Clients.
Alfa-Bank account gained in pitch.
Account Director
JWT Ukraine
Реклама та PR-послуги
1 рік 2 місяці
11.2005 - 01.2007
Responsibilities:
- Client service
- Project management
- Pitches management
Key Contributions:
Operational management for local clients and new business. Increased turnover of local clients up to 1.5 mln UAH.
Mobile operator AZERFON gained in pitch.
Managed AZERFON brand launch project from logo & brand book development to image TVCs shooting.
Conducted organizational and financial negotiations with Client.
Account Manager
D`Arcy Ukraine
Реклама та PR-послуги
1 рік 8 місяців
02.2004 - 10.2005
Responsibilities:
- Client service
- Project management
Key Contributions:
Operational management for SIM-SIM and UMC Business brands of UMC (now MTC).
Managed up to 20 projects synchronously.
Was involved in brand strategy development project.
Marketing Director
MARCOM LLC
FMCG
6 років 3 місяці
10.1997 - 01.2004
Responsibilities:
- Budget Planning & Execution
- Marketing Planning & Execution
- Project Management
- Client Service
- Production
Key Contributions:
Administered marketing budget up to 1 mln USD. Developed and advocated annual marketing campaigns. Conducted marketing organizational and financial negotiations with brand managers of MARTINI, BACARDI, Johnnie Walker, HENNESSY, MOЁT, EVIAN, CARLSBERG.
Developed and executed successful promo campaigns for HoReCa and retail. For example, "the Wine Fair" project had increased wine sales in retail a 12 times.
Ключова інформація
Навыки работы с компьютером
Опытный пользователь PC / Mac
Свободно владею всеми программами MS Office и их аналогами для MacOS
Пользователь online project management tools: Asana, Teamwork, Basecamp
Пользователь agile environment: JIRA
Collaborative: Figma
Professional skills:
Business analysis (3.5 года опыта)
Project management (15 лет опыта)
Team management (10 лет опыта)
Business planning (8 лет опыта)
Analytical skills (8 лет опыта)
Presentation skills (10 лет опыта)
Agile Project Management (1 год опыта)
Навчалась в 1 закладі
National University of Kiev-Mohyla Academy
Bachelors Degree in Political science
Киев, 1997
Володіє мовами
Англійська
вище середнього
Може проходити співбесіду на цій мові
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Курси, тренінги, сертифікати
SaaS Nation 2016: SaaS Business Conference
Development, launch and promotion of SaaS
http://saas-nation.com/
Usabilty: How to make selling website
Usability & UX
Додаткова інформація
Personal skills:
Senior executive with excellent project management skills, analytical thinking and strategic vision. Understanding business and making decisions based on achieving criteria the company has established as critical. Oriented on thorough task analysis and effective resource management to develop smart and working solutions for different problems. Able to negotiate and persuade others to align with taken decisions. Over 3 years experience as Business Analyst in Mobile design & development. Practical experience as Project Manager in software development, web development, advertising development and execution.
BA Skills
- 3.5 years experience as Business Analyst in Mobile design & development for one of the Big Four, USA;
- over 50 mobile apps designed from scratch or upgraded;
- fluent in customer needs and good both in product evangelism and customer advocacy;
- effective Q&A interviewer- effective researcher;
- able to take a complex product and summarize its value in terms of value for a specific set of customers;
- strong skills in visualization of analytical process;
- effective project manager: prioritizing, time management, task setting, daily routines;
- good team player and inter-teams communicator;
- strong skills of presentations, design sessions and discussions with multi-national audiences, senior and middle management;
- experienced storyteller, key messages and guidelines developer;
- strong written and verbal communication skills, presentation skills
Business Skills
- strong in system thinking and strategy development;
- strong understanding of business metrics, revenue projection, business and financial planning;
- senior leadership experience;
- excellent project management skills;
- able to take decisions;
- experienced negotiation aimed for a win-win outcome
- able to manage, motivate and work with a team under pressure;
- analytical skills, ability to multitasks, attentive to details, structured thinking
Vera
Vera
Business Analyst
Київ
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